With the changes in internet speed and video quality, short-form content that is visually appealing, like video, is skyrocketing and it is best for your business to understand how it can help. Worldwide, people watch more than 300 million hours of video on YouTube per day, but other platforms like Google, Facebook, Instagram, and TikTok also allow people to watch videos multiple times a day.
As online video continues to grow, people are looking for different videos to fill their time. TikTok provides different types of videos for many different target audiences which can help you gain new customers, share helpful information, or provide entertainment for your current customers.
Threats Of Banning The App
While it may seem like a lot of talks, U.S. Congress has been meeting with the CEO of Tik Tok to discuss privacy concerns and the potential ban of the app in the U.S. Why does this matter to you? Well, if you are utilizing Tik Tok for your business, you will want to know if spending ad money or creating a content calendar is worth your time.
150 million people in the U.S. are active Tik Tok users, so many people who use Tik Tok to make money or share about their business could lose a platform that brings in a source of income. The biggest concern is that Tik Tok collects people’s data at multiple points.
Many lawmakers and officials are concerned about the safety of teenagers and the values that are shared on the video app. It will be up to each individual marketing team to determine whether pulling back ads or pushing to get engagement to the very end will be worth it.
The Appeal Of Short-Form Content
As more and more video content becomes available on the internet, short-form content becomes more popular. Short informative videos yield the most results for influencers and businesses. Short-form content on TikTok, Instagram, or even Facebook takes away decision fatigue and choice paralysis by giving immersive ideas in an easily digestible way. Users like this because digging through text for the best options or something to solve their problem doesn’t usually result in sales.
Using TikTok for your business gives you a unique opportunity to show what you do, why you do it, and how it happens. These are all part of the golden circle idea, that more people are drawn to your company when they see what you value. TikTok makes it easy for you to show your employee’s personalities, show new products being used, and get your small business mission seen by more people.
Creating short-form content in videos or text can be tricky because it needs to catch the attention of the consumer immediately. Calls to action are important for video content because they are easy to consume which also means easy to move on. If you are going to use TikTok for your business, you will need to make sure some of your content has a call to purchase, a call to follow, or other incentives.
Using short-form content on TikTok also saves you time in your business. It takes less time to create and plan so you can start seeing results sooner. This allows you to publish a high volume of content which can help your business be seen by more potential customers.
Paid Ads On Tik Tok For Businesses
According to Business Wire, 78% of small businesses that run ads on TikTok have seen a positive ROI, even within just the last six months. More consumers are turning to Tik Tok as a form of Google to look for products, reviews, and answers about common human issues. Many ads on TikTok are made by influencers or other real consumers that people trust. Creating candid ads for your small or mid-sized business will yield the best results.
While Google Ads and other search engines will continue to offer different ads, your business could reach a younger audience more quickly with TikTok ads. If the app does get banned in the U.S., Instagram, YouTube, and Snapchat have also implemented short-form videos that have seen some popularity.
If you have created TikTok content that did well on the app, you can reshare it on these platforms and may see similar results. Because the app is popular, these other platforms are not seeing as much engagement, but if TikTok does get banned, many people may turn to these apps to receive similar short videos.
Marketing With PDM
While our team does not help businesses post to their own TikTok’s, we can help you get seen on other platforms and rank well on search engines. One platform is not the only part of your marketing plan that you should focus on. Performance Driven Marketing helps you to have useful content on your website, have a mobile-friendly website, rank well on search engines, and help people to find your contact information on Google Maps.
We help to get your business seen in more than just one place with Google Ads services, social media posting, and more. With original content, Google will be able to help your site rank in your area and rank higher in organic search results than your competitors. Performance Driven Marketing works to make your content informative, and original, and link people to more pages on your site. If you are looking to take your business to a higher level, contact us today!
Marketing is shifting more and more online. When you want to know about restaurants or businesses nearby, you turn to search engines. When you want to check the reputability of a business or a product, you look up online reviews and ratings. When you want to see what services a business offers, you want to be able to click through their website and have all the information you need at your fingertips. 
