When coming up with marketing strategies for your business, it’s essential to take web design into account. Web design is important for your marketing strategy more than ever. Your website is no longer just there so you can have something of an online presence; it’s a key component of how people discover you and decide whether or not to work with you. Here’s what you need to know about why web design is important for your marketing strategy and how to achieve success with your website’s design.

Web Design Is More Important Than Ever Before

Marketing is shifting more and more online. When you want to know about restaurants or businesses nearby, you turn to search engines. When you want to check the reputability of a business or a product, you look up online reviews and ratings. When you want to see what services a business offers, you want to be able to click through their website and have all the information you need at your fingertips.

As such, a beautiful, functional web design is important for your marketing strategy more than ever, and will likely only get more and more important as time goes by.

It’s About More Than Looks

You need your website to look good in order for people to want to spend time on it. But web design is important for your marketing strategy in more ways than just being aesthetically pleasing. A beautiful website that isn’t functional or designed well beyond presenting a pretty picture won’t help your marketing strategy much. In addition to being attractive, web design needs to take several other factors into consideration in order to be effective for your marketing strategy. Some of these factors are as follows:

Search Engine Optimization (SEO)

SEO is essential to a functional web design. While traditionally, SEO and web design have been pitted against each other, the truth is that you need both in order for your website to benefit your business. SEO increases your website’s visibility in search results by using keywords your target audience searched for, using correct links, positioning content in a way to increase visibility, and by making it easier for users to interact with your website.

Conversion Rate Optimization (CRO)

Your CRO measures how your website performs in order to make for a better user experience. How your website looks affects how effective it is, so you want a good balance between functional and simple. Too complex, and your website will slow down, which will drive potential customers away. Too simple, and your potential customers will be bored and leave to find another site that is more engaging.

User Experience (UX)

The user experience is one reason why web design is important for your marketing strategy. A good experience, and people are more likely to use your services than that of your competitors’, because they like your site. You want your website to be easy to navigate, load quickly, and to be attractive, crisp, and clean.

Analytics

You may have had a fantastic web design a few years ago, but times are constantly changing. Analytics is a key part of having a good website that helps your business. As times change, so too does your website need to change. Analytics will help you see how your website is performing, so you can make any necessary changes.

Branding

Web design is important for your marketing strategy in regards to your branding, too. You need it to be consistent with your brand across other platforms, on and off-line. Your website should reflect your brand positively, so that when people click on it, they get a good impression of you. A bad web design can destroy your chances of this.

Marketing Success With Web Design

As you see, having a good web design is important for your marketing strategy in a number of ways. When you’re coming up with your strategy, don’t forget about your website. Your website should be a priority when it comes to marketing. It’s how people will discover you, learn about you, form impressions of you. It’s important that it’s designed well and reflects you. Many businesses spend a good portion of their marketing budget on their website, precisely because of how vital it is.

Professional Web Design And Marketing

Performance Driven Marketing offers professional web design and marketing services for all your needs. We have a free website SEO audit so that you can see how well your website is performing. If you need help with your website or your marketing strategy, schedule a consultation today! We’re happy to help however we can.

In our increasingly online world, if your brand does not have an online presence, it can be exceedingly difficult to grow and develop your business. The same way you want to be careful about your professional reputation, you want to ensure that you are doing everything in your power to manage your online reputation. It’s extremely easy for one bad review to escalate online, so how you reply matters a great deal.

It can be difficult to manage your online reputation when you aren’t sure what is helpful, what can be left alone, and when you should ask for help. Here are some effective steps you can take to manage your online reputation and ensure that your virtual presence is professional, positive, and reflective of you and your brand identity.

#1. Perform An Audit

If you already have an online presence, a good first step to take to manage your online reputation is to see what your online reputation even is. You can do this through conducting an online reputation audit, which will uncover whether the general public view of your business is positive or negative, the kind of websites that appear for your brand name, how most visitors find your website, whether or not you are popular online, and more.

It’s a good idea to separate websites that your business appears on into ones that you can control and ones that you cannot. For instance, you have control over your social media accounts, so you can use them to reach out to site owners and adjust information that is not accurate. In other cases, the most you can do is reach out and try to talk to someone about why they hold the view they do of your service.

#2. Establish An Online Reputation Management Strategy

Once you know what your reputation is, it makes it much easier to come up with actionable steps you can take to manage your online reputation. You’ll want to establish your goals, your boundaries, your limits, what aspects have the highest impact on your reputation, and what your priorities are. For instance, you’ll want to ensure that there are company-wide guidelines about how you deal with comments and reviews, as well as a consistent, professional tone-of-voice.

You’ll want to determine response templates, what sort of reviews necessitate an urgent response (negative ones that can hurt your reputation), and clear responsibilities within your business, for who does what to manage your online reputation.

If worst comes to worst, you don’t want to be blindsided. One of the most important steps to manage your online reputation is to have a plan in place should a crisis occur. You can help with this by creating alerts for when your brand is mentioned online, how to communicate with your target audience across various online platforms, having quick and personalized replies to bad reviews, and clear chain of command. Online marketing companies like Performance Driven Marketing can help you manage your online reputation and come up with an effective online reputation management strategy.

#3. Encourage Positive Reviews

As everything shifts increasingly online, people rely more and more on reviews to tell them whether or not a business is trustworthy and somewhere that they want to work with. Studies have shown that people are willing to pay more in order to work with a company that has higher ratings and better reviews. Important as it is to reply to negative reviews quickly and well, it’s just as important to encourage positive reviews, to cultivate a good online reputation.

How many positive reviews you receive also impacts where your website falls in search engine rankings. If you have a good online reputation with lots of positive reviews, Google will rank your business higher, while downranking those that have a poor online reputation and customer satisfaction rates.

You can encourage positive reviews through pop-ups, email signatures, and more. And of course, thanking customers who do leave positive reviews helps your online reputation too, especially if you add a personal touch to your thank you. This shows customers that you care and will encourage them to come back and give you more of their business in the future.

#4. Manage Negative Reviews

Oh, how we wish we didn’t have to worry about negative reviews, but this is one of the most important things you must do to manage your online reputation. Online especially, it’s easy for things to get blown out of proportion. A good way to manage your online reputation is to reply to all reviews – positive and negative – and to be aware of how time-sensitive negative reviews can be.

The sooner you address them, the less impact they’ll have, especially if you are courteous, address their concerns, apologize if you are wrong (but only if you are wrong), and communicate with the goal to understand, not confront. Thanking them for leaving a review, asking how you can make it better, and keeping a non-confrontational tone will help with your online reputation.

Giving them a solution and a way to take the conversation offline via a phone number or an email will help in cases that require more in-depth conversion than a review reply can provide. In many cases, people who left a negative review but felt the company responded well end up coming back and giving them another chance!

#5. Get Professional Help

Performance Driven Marketing offers professional online reputation management services to help keep your online reputation positive. It can be hard to know what is right or what steps you should take without professional guidance, and you don’t want to accidentally hurt your online reputation when you’re trying to help it. Contact us today to learn more about how we can help to manage your online reputation!

Every year, content and how it intersects with web design changes. Content is king, and with how much content is out there, yours needs to be top tier in order to lure people to spend more time on your site. Web design impacts content marketing significantly, heightening the importance of truly stellar web design for an effective content marketing strategy. For the best results, you need your content and your design to work in tandem. Here’s what you need to know about some of the ways in which web design impacts content marketing.

#1. Makes Content More Accessible

It doesn’t matter how well-written and engaging your content is if your web design makes it hard to access. Web design impacts content marketing through making said content easily accessible with the implementation of intuitive navigation, so that people can easily click through your site without having to put in a lot of effort to try to find the pages that they’re looking for. If your users have to click through pages that have nothing to do with the information they want in order to get to said information, they’ll likely abandon your site out of frustration and irritation.

There are more and more websites being created every day – people don’t have the patience to deal with an inaccessible site. Luckily, web design impacts content marketing positively when it works with a sitemap, to make finding what you’re looking for a breeze. When web designers ensure there are menus, such as drop-down menus and hamburger menus, and search bars at the top of the site, it makes it so much easier for people to navigate through your site, causing people to spend more time on your site and be more likely to use your services.

The user experience, as always, is key. If someone finds your site through one of the pages that popped up in their Google search, you want them to be able to navigate through your site with ease from any page that they’re on, not simply the home page. Web design impacts content marketing through ensuring this.

#2. Enhances Content’s Aesthetic Appeal

Have you ever clicked onto a site just to see a massive block of text and clicked right out to find another site with similar content arranged in a more aesthetically pleasing way? Looks matter a lot, which is a key way web design impacts content marketing. Content needs to be neatly spaced and presented in a tidy, easily readable manner that is consistently placed throughout the website.

A page that is well designed, with a nice font, colors that work with your brand and on the eyes, that uses white space well, that is aligned neatly – these are all ways that content’s made easier to read. The simpler the better. People don’t want to have to scroll and scroll and scroll to try to find the information they want. Web design impacts content marketing by designing pages that are cohesive, neat, and organized clearly, so people can instantly find the information they’re looking for.

#3. Engages Readers

This way web design impacts content marketing goes hand in hand with the above point. It’s fine to read a page that is organized well, and that’s it. But a well-designed page that makes use of visual elements such as pictures and videos and graphs and the like? That makes the content more interesting and gives readers something to engage with. It’s all well and good to talk about how to fix a plumbing problem, but when you include images and videos, it makes that information really sink in and makes it so much easier to understand.

The more engaged your reader is with your content, the more effective your content marketing will be. Web design allows you to work with visual elements to enhance your content, break complex information down further into something easy to understand by someone who has no knowledge of your industry, and increases the likelihood that someone will work with your business.

#4. Enriches The Reading Experience

Web design impacts content marketing too, with how it enriches the overall reading experience, both through the ways listed above, and through the colors and fonts used on the site. If your fonts and colors are all over the place, it makes your site look jumbled and disorganized and unprofessional.

Colors and fonts that are consistent across your site and that fit with your brand and your industry can make your site that much more readable. You want your font color to complement your background color. A good contrasting color, plain and easy to read fonts, and consistency across your site will make your site that much more professional and easy to navigate.

These are but a few of the ways in which web design impacts content marketing. As you can see, it’s vital to have a good web design in order to ensure the effectiveness of your content marketing strategy. Performance Driven Marketing has several professional web designers in house who can create a beautiful, functional website for your business that will take your content marketing to the next level. Contact us today for more information!

If you’re dipping your toes into the world of marketing to launch and better promote your brand and your business, you’ve probably heard the term “SEO” bandied about. SEO is one of the key fundamentals of online marketing, so if you want to grow your business, implementing the current SEO strategies is one of the best ways to do so. Here, we’ve broken down some of the basics of SEO to get you started on your journey.

What Is SEO?

SEO is short for “search engine optimization”. This refers to the process of optimizing your website to rank better on search engines, such as Google. When people search for a keyword, such as ‘low back pain from shoveling snow’, by utilizing SEO practices, you can get your page or article about that to show up in the first few pages of Google search results. At its core, SEO is how you increase the visibility of your website.

SEO isn’t purely about optimizing your website, though. It also involves other aspects of digital marketing, from the user experience, to web development, to the design of the content, to your branding, to content marketing, and much, much more. Thus, in order to have a high-ranking site in the search engines, you need to have excellent digital marketing practices as a whole, in addition to SEO expertise.

How Google Ranks Content

Google ranks your content in multiple ways, and to be successful at SEO, you’ll need to understand how this works. In order to rank well, you’ll need high-quality, original, and relevant information on your site’s pages that relate to what the searcher looked up. Google determines how relevant your content is through having “crawlers” evaluate it based on the keywords (like ‘low back pain’) within the page and whether or not the majority of the page’s content is just copy and pasted from another site or if it’s something quality and new.

Quality is also determined by how many sites link to your own, and the quality of those sites. If a reputable website links to yours, this will tell Google that your content is high quality and relevant. If a little personal blog that no other site has linked to links to yours, this won’t help your rankings. You’ll want links within your content too, to prove it can be trusted. These include .govs, .edus, and .orgs.

How long people stay on your site will also inform Google how relevant it is to the search result, as will how quickly your site loads and whether or not it is mobile friendly. The way Google ranks content is ever-changing, though, so in order to maintain a high-ranking in search results, you’ll need to stay on top of new and emerging tactics.

How To Build Your SEO Strategy

There are several key steps that you can take to build an effective SEO strategy. They are as follows:

Create your list of keywords
Study Google’s first page – what are the highest ranking results doing?
Create something new, better, and/or different from what’s already out there
Add a hook, which is why people link to specific types of content
Optimize your on-page SEO (keywords, internal, and external links)
Optimize for searchers (make sure it matches search intent)
Up your content design with pictures, graphics, charts, banners, and more, so it’s more interesting to look at and easier to read and understand
Audit your site
Be continuously improving and updating your content to meet current SEO standards

Keeping Up With Changing SEO Standards

Something that frustrates even the professionals is how SEO is an ever-changing practice that you need to stay on top of in order to continue seeing good results. What got your site to the first page of Google searches years ago will make it practically invisible now. Search engines are constantly changing their algorithms which means that you need to be learning constantly and stay on top of all the latest changes. SEO is complex enough already, the last thing you need is to complicate it even more through utilizing strategies that no longer work. Staying informed will help you know what tactics to add to your strategy and what to toss.

Keeping up with changing SEO standards can feel like a never-ending race because it is. In order to stay ahead of the rest of the pack, you’ll need to both understand and keep track of: up and coming trends, new features in search tools and products, your audience, and the latest technological advances. Luckily, there are professionals who can help you out.

Do You Need Help With SEO?

Performance Driven Marketing has SEO experts in house who can help you increase the visibility of your website and generate more organic traffic. We want to help you get more customers and garner a stronger online presence. In addition to our professional SEO services, we can help you with web development, graphic design, and more. Contact us today to learn how we can help you grow your business.

With how the majority of people use their mobile devices to search for information, good mobile web design is a must in order to ensure that your website is appealing to any who come across it. Websites don’t respond the same on a mobile device as they do on a laptop or computer. What looks good on a laptop can look awful on a smartphone, and web designs can malfunction if not adjusted properly to suit a mobile device.

The Importance Of Mobile Web Design

Mobile web design is different from standard web design in that it must be adjusted for a small screen that people navigate with the tips of their fingers. This changes how your menu looks, how the design is laid out, and more, in order to assure that your mobile web design is user-friendly in addition to being both simple and engaging.

Without a good mobile web design, potential clients or customers won’t stay on your site, resulting in a loss of traffic. Plus, having a website optimized for mobile use helps you rank better on search engines, so you can bring in more business. Having a good mobile web design is essential to help people both find your site and want to stay on it and learn more about what you can offer them.

What Good Mobile Web Design Consists Of

Here’s what goes into making a good mobile web design.

Adapt To Small Screens

Because mobile devices have smaller screens, this limits how people can navigate your website and what they can see on it. You want to make sure that the text is large enough to be easily read without people having to zoom in order to see what your website says. You also want the buttons around your website to be large, so that people can click them with their fingertips.

Simplify Your Website

What looks good on a computer can look terrible on a mobile device. Mobile web design should be simplified to look streamlined, rather than cluttered and hard to navigate. This can be done through simplifying your website’s menu and using only the necessary content and elements. Having a single column in your site that people can scroll through vertically is much more mobile friendly than a site with multiple columns on a page that people have to scroll horizontally through in order to see everything.

Keep It Short And Informative

If people are looking at your website on their phone, they likely lack the patience to scroll through pages of content and extensive lists that would be easier to see on a computer screen. You’ll want your menu to be short and have options designated by category, so as not to overwhelm.

You also don’t want your contact details buried somewhere in the site. Your contact details should be easy to find, as should your search function, so that people can quickly find whatever it is they’re looking for.

Utilize High Quality, Appropriately Sized Images

Nothing frustrates someone quite like having to zoom in order to be able to see a picture or read text. You want the images you use on your site to be both big enough for people to see without zooming and for them to be good quality. If your images are big enough to see clearly on a mobile screen, but they’re pixelated, that will turn people away since they can’t tell the details and quality of what the image is promoting.

Make Your Site Expandable

While your site should have text, buttons, images, and everything else easy to see without people needing to zoom, making your site expandable can help people see the details in the products you offer, as well as highlighting text.

Steer Clear Of Pop-Ups

Pop-ups are a surefire way to lose any potential interest in your website. If people click onto your site only to be met with a big pop-up, this irritates them and will cause them to click away before they even see your website itself. People want to be able to browse and look around before being met with demands and offers.

Streamline Forms

In general, forms should be simplified just like the rest of the site in order for them to work on a mobile web design. People are filling your forms out on a small screen, so you want to make that as easy as possible for them by streamlining the process.

Do You Need Help With A Mobile Web Design?

An effective mobile site is one that has a mobile web design, not just a normal one. Here at Performance Driven Marketing, we have professional web designers that can adjust your website to be mobile friendly. We also offer a range of other services from graphic design to content writing. For more information about our services, please contact us at Performance Driven Marketing today!

You have started your website and are starting to receive traffic. Your content is tailored to your target audience and is what they are looking for. Your audience is interacting with your content, but you are not sure how to better your website or grow your customer base. One way to increase your sustainability and attract more users to your website is to implement mobile optimization.

What Is Mobile Optimization?

Mobile optimization is essentially making your website accessible and easy to use from a cell phone. Sometimes there can be issues going from computers to phones and so it is very beneficial to make sure that those problems are taken care of. The reason why mobile optimization is so important is because the whole world is on their phones these days. Or at least half the world. According to Statista, 50% of web traffic is from mobile devices. There are many benefits to mobile optimization.

Benefits of Mobile Optimization

Some of the benefits of mobile optimization are immediate and others are more long term. Following are some of the benefits that support why mobile optimization is important.

Customer Gratification

Because mobile optimization makes processes more efficient and effective, it makes individual customer’s experiences much better. Not only is mobile optimization supposed to make the screen smaller for a phone but it is supposed to make the ability to use the website significantly easier on a phone. Honestly, most customers will expect for your website to work well on their phone, so this aspect of mobile optimization is more about keeping your customer happy than exceeding their expectations. Essentially, having a good mobile experience is the bare minimum that your customer base will expect.

Better SEO Ranking

Another reason why mobile optimization is useful is that it can help with your search engine ranking. Having a website that can be accessed from several different types of devices is important to Google and other search engines. Having a mobile website with a quick load time and easy navigation will much improve your SEO ranking.

Better Geotargeting

Geotargeting is marketing to certain individuals based on their location. Geotargeting works using location data to help users find businesses near them and businesses find customers in their area. Having a mobile optimized website is crucial for geotargeting. If users cannot access your website from their phones, they will move onto the next website that could help them find what they are looking for in their area. In this way, having a well optimized website can also help increase users’ session times. This would also help out with your search engine ranking.

How To Implement Mobile Optimization

A lot of templates on different web providers have the ability to automatically readjust for mobile devices. However usually the template will do the bare minimum of optimizing your website by making the website small enough to fit on the phone. In order to ensure that your website gives your customers the best experience possible, there are several things you will need to implement.

Firstly, it is important to use a good web host and choose a theme that is easily manipulated. Make sure to work on the loading times for your website and change your ads so that they will work well on cell phones. Add more media including images and videos. These will make your customer’s experience easier because they are more likely to click on images. It can be hard to know where to start when it comes to optimizing your website for mobile devices. For efficiency and convenience, it may be useful to get professional help optimizing your website.

Need Help Optimizing Your Website?

Here at Performance Driven Marketing, we have experienced individuals who can not only build your website to your personal specifications but can exceed your expectations. We can create and manage your website and we can optimize your website for search engines and mobile devices. We have many services available to you to ensure your website fits your personal needs and is optimized to your customer’s wants. Contact us today to learn more!

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

Implementing geometric shapes and lines
Creative styling and fonts
Multi-tone gradient imagery
Mobile responsiveness
Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

As an educated business person, you’ve likely heard by now that having a mobile website is important since so many people are using their smartphones to search for the products and services they need. While that is definitely true, you also need to think about making sure that your company offers e-commerce on your website that is mobile-friendly.

Mobile Web Retail is Booming

To give you an idea of how huge mobile web retail is, take a look at some numbers. More than half of the time spent on the internet happens on a mobile device, whether that be on a smartphone or a tablet. Additionally, mobile users have spent $10.6 billion dollars on internet purchases just in the first six months of 2013.
The thing is, despite current legislation obstacles and uncertainties, the money spent online on mobile devices is only expected to go up significantly over the next few years, so now is the time to get mobile e-commerce for your website.

Tablet Users Account for a Huge Portion of the Money Spent Online

Though more purchases are made on smartphones, customers shopping on tablets on average spend about 20 percent more than users on other mobile devices. To capitalize on tablet shopping, you need an e-commerce system on your website that is responsive and easy to use no matter what screen your customers are viewing your products on.
If your website and web retail system isn’t prepared for mobile users, potential customers won’t spend very much time on your website. Because overall navigation and the user experience is significantly more difficult when the website is not responsive, customers will choose more mobile-friendly websites almost every time.
Now that you know just how big web retail for mobile devices is getting, get mobile e-commerce on your website by calling Performance Driven Marketing at (801)-326-0582!

Nowadays, it is unusual to see people without a cell phone in their hand, pocket, or purse. With so many people who rely on their cell phones and check them hundreds of times a day, it’s a shame that companies can reach customers on their mobile phones. But, wait! With call-to-text marketing, you can!
Because the vast majority of text messages are read almost immediately, you could be inspiring customers to visit your business or take advantage of the services you offer in seconds.

Are Call-to-text Campaigns Too Good to Be True?

Despite all the hype surrounding call-to-text marketing, this particular marketing strategy is relatively simple and easy to implement. Once you sign up for a call-to-text marketing service, they will give your customers the option to subscribe to your company’s text message marketing promotions.
Here’s how it will work:

Your customers will call your business
Before someone at your company picks up the phone, the customer will hear an automated message
The message will say something like this: “To have a 10 percent off coupon sent to your phone, press 4”
A promotion will be sent to your customer’s phone
By accepting the promotion, your customers automatically subscribe to text message marketing
Your customers always have the option to unsubscribe from the service

It’s that easy! And, it can be made even easier if you let your marketing company handle the set up for you.

How Does This Benefit Your Business?

Because you will be sending out mass texts to your customers, you can remind them that your business is still offering great deals. By making sure that you are at the forefront of your customers’ minds, you will see an increase in the amount of people who come in to buy your products or services.
To implement call-to-text marketing, call Performance Driven Marketing at (801)-326-0582!

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Why Web Design Is Important For Your Marketing Strategy