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Why Is Mobile Optimization Important?

Performance Driven Marketing > Blog > Mobile Marketing

You have started your website and are starting to receive traffic. Your content is tailored to your target audience and is what they are looking for. Your audience is interacting with your content, but you are not sure how to better your website or grow your customer base. One way to increase your sustainability and attract more users to your website is to implement mobile optimization.

why is mobile optimization important

What Is Mobile Optimization?

Mobile optimization is essentially making your website accessible and easy to use from a cell phone. Sometimes there can be issues going from computers to phones and so it is very beneficial to make sure that those problems are taken care of. The reason why mobile optimization is so important is because the whole world is on their phones these days. Or at least half the world. According to Statista, 50% of web traffic is from mobile devices. There are many benefits to mobile optimization.

Benefits of Mobile Optimization

Some of the benefits of mobile optimization are immediate and others are more long term. Following are some of the benefits that support why mobile optimization is important.

Customer Gratification

Because mobile optimization makes processes more efficient and effective, it makes individual customer’s experiences much better. Not only is mobile optimization supposed to make the screen smaller for a phone but it is supposed to make the ability to use the website significantly easier on a phone. Honestly, most customers will expect for your website to work well on their phone, so this aspect of mobile optimization is more about keeping your customer happy than exceeding their expectations. Essentially, having a good mobile experience is the bare minimum that your customer base will expect.

Better SEO Ranking

Another reason why mobile optimization is useful is that it can help with your search engine ranking. Having a website that can be accessed from several different types of devices is important to Google and other search engines. Having a mobile website with a quick load time and easy navigation will much improve your SEO ranking.

Better Geotargeting

Geotargeting is marketing to certain individuals based on their location. Geotargeting works using location data to help users find businesses near them and businesses find customers in their area. Having a mobile optimized website is crucial for geotargeting. If users cannot access your website from their phones, they will move onto the next website that could help them find what they are looking for in their area. In this way, having a well optimized website can also help increase users’ session times. This would also help out with your search engine ranking.

How To Implement Mobile Optimization

A lot of templates on different web providers have the ability to automatically readjust for mobile devices. However usually the template will do the bare minimum of optimizing your website by making the website small enough to fit on the phone. In order to ensure that your website gives your customers the best experience possible, there are several things you will need to implement.

Firstly, it is important to use a good web host and choose a theme that is easily manipulated. Make sure to work on the loading times for your website and change your ads so that they will work well on cell phones. Add more media including images and videos. These will make your customer’s experience easier because they are more likely to click on images. It can be hard to know where to start when it comes to optimizing your website for mobile devices. For efficiency and convenience, it may be useful to get professional help optimizing your website.

Need Help Optimizing Your Website?

Here at Performance Driven Marketing, we have experienced individuals who can not only build your website to your personal specifications but can exceed your expectations. We can create and manage your website and we can optimize your website for search engines and mobile devices. We have many services available to you to ensure your website fits your personal needs and is optimized to your customer’s wants. Contact us today to learn more!

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

Amazon 2008Amazon 2017

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

  • Implementing geometric shapes and lines
  • Creative styling and fonts
  • Multi-tone gradient imagery
  • Mobile responsiveness
  • Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

As an educated business person, you’ve likely heard by now that having a mobile website is important since so many people are using their smartphones to search for the products and services they need. While that is definitely true, you also need to think about making sure that your company offers e-commerce on your website that is mobile-friendly.

Mobile Web Retail is Booming

To give you an idea of how huge mobile web retail is, take a look at some numbers. More than half of the time spent on the internet happens on a mobile device, whether that be on a smartphone or a tablet. Additionally, mobile users have spent $10.6 billion dollars on internet purchases just in the first six months of 2013.
The thing is, despite current legislation obstacles and uncertainties, the money spent online on mobile devices is only expected to go up significantly over the next few years, so now is the time to get mobile e-commerce for your website.

Tablet Users Account for a Huge Portion of the Money Spent Online

Though more purchases are made on smartphones, customers shopping on tablets on average spend about 20 percent more than users on other mobile devices. To capitalize on tablet shopping, you need an e-commerce system on your website that is responsive and easy to use no matter what screen your customers are viewing your products on.
If your website and web retail system isn’t prepared for mobile users, potential customers won’t spend very much time on your website. Because overall navigation and the user experience is significantly more difficult when the website is not responsive, customers will choose more mobile-friendly websites almost every time.
Now that you know just how big web retail for mobile devices is getting, get mobile e-commerce on your website by calling Performance Driven Marketing at (801)-326-0582!

Nowadays, it is unusual to see people without a cell phone in their hand, pocket, or purse. With so many people who rely on their cell phones and check them hundreds of times a day, it’s a shame that companies can reach customers on their mobile phones. But, wait! With call-to-text marketing, you can!
Because the vast majority of text messages are read almost immediately, you could be inspiring customers to visit your business or take advantage of the services you offer in seconds.

Are Call-to-text Campaigns Too Good to Be True?

Despite all the hype surrounding call-to-text marketing, this particular marketing strategy is relatively simple and easy to implement. Once you sign up for a call-to-text marketing service, they will give your customers the option to subscribe to your company’s text message marketing promotions.
Here’s how it will work:

  1. Your customers will call your business
  2. Before someone at your company picks up the phone, the customer will hear an automated message
  3. The message will say something like this: “To have a 10 percent off coupon sent to your phone, press 4”
  4. A promotion will be sent to your customer’s phone
  5. By accepting the promotion, your customers automatically subscribe to text message marketing
  6. Your customers always have the option to unsubscribe from the service

It’s that easy! And, it can be made even easier if you let your marketing company handle the set up for you.

How Does This Benefit Your Business?

Because you will be sending out mass texts to your customers, you can remind them that your business is still offering great deals. By making sure that you are at the forefront of your customers’ minds, you will see an increase in the amount of people who come in to buy your products or services.
To implement call-to-text marketing, call Performance Driven Marketing at (801)-326-0582!

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