Content Writing
Strategic Content, Written By Humans
Website content shouldn’t be used to just fill up negative space on your website; it needs to answer your customers’ questions, build authority and trust, and help your page climb the rankings. Your business needs to have content that is well-developed, researched, and written with intention if you want to serve your customers.
At Performance Driven Market, we have a whole team of skilled writers who do their research to ensure that your services are seen by all the right people. From webpages to blogs, we write content that feels like a personal conversation with the customer.
Fighting For The Top Spot In A Saturated Market
Over 5,000 blogs are posted every minute across the world. That means you or your marketing team needs to use a combination of trends, strategy, and content that achieves natural flow. There is so much information being created on the internet each day, so having a content writer can help you stay on top of the changing market.
Social media, blogs, podcasts, and websites are filling the internet with information rapidly. It is important for your website content to tell customers why they should trust you and believe what you say. Writing content that is compelling and informative is the best way to build trust with your customers. Our team can help you formulate pieces of content that feature commonly searched terms and answer questions that typical customers have.
The Difference That PDM Provides
Many agencies will write content that feels stiff or uninformed, which can damage your brand. Performance Driven Marketing works with you on a monthly basis to understand what you are offering to customers, your company culture, and what topics you want to push out into the world.
Even though we are human and may not nail it on the first try, we can adapt and correct our content to help fit the tone you feel represents your company. While our content writers know how to structure a page or blog for SEO purposes, our team can work to develop a unique voice that sounds like it came straight from you.
Our Content Writing Services
Each content writer can help provide content about your services, monthly updates from blogs and location pages, and other landing pages connected to ads. Here are some of the services we provide to our clients.
Website Copywriting
The words on your website are what will draw in the majority of your customers. Content writers will research your services and develop content that talks about your specific process and quality of work.
SEO Blogging
Blogs are some of the most important pieces of content for any business. SEO formatted blogs help to build trustworthiness while also answering some of the most pressing questions a customer may have.
Localized Content
If you want to rank for a specific service in the local area, having a city or state-specific page can help. Localized content is focused on building a connection with your local customers and showing you are a part of the community.
Social Media Content
Well-formulated captions are just as important as visually appealing photos and videos. Writing captions that foster engagement and help boost search rankings can co-exist when you work with our team.
Sales & Marketing Collateral
Brochures, business cards, and marketing materials need to be clear and concise. Trust a dedicated content team to take this mundane task off your plate.
Demolish Your Sales Goals
Discover the exact number of leads you need to hit your revenue targets.
Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
SEO Content Writing
A lot of people are confused about “SEO content.” Some people believe search engine optimization (SEO) to be a tangled web of confusion that doesn’t matter. However, we are here to show you just how much it DOES matter. Keywords are used by search engine algorithms, but they are actually more important to the customer. Ask yourself how many times you have typed in something you were looking for, only to have lackluster results turn up. Then, you might find yourself changing what you searched for to try and locate the exact company, product, or information you really need. If this has ever happened, you just witnessed what SEO content is all about. We focus on making sure those terms people actually want to find correlate to the content on your website.
Content marketing gets three times the amount of leads per dollar spent compared to paid search marketing.
Why Clients Choose Performance Driven Marketing for Content
While we are a marketing agency with years of expertise, we work closely with our clients to build them a website and pieces of content that feel like them. Your personality and tone will shine through when you choose an agency that cares.
Content That Performs: Generate leads, boost rankings, and build customer loyalty with content from our writing team.
In-House Writers: Our content team works alongside our SEO and web development teams to deliver clear and cohesive content that will work for your industry.
Voice Matching: Each writer works to learn your tone and brand culture to create content that truly feels like you.
Local SEO Expertise: We specialize in helping local and service-based businesses rank in Google Maps and organic results with localized, intent-driven content.
Industry Knowledge: Research is important when it comes to writing. Our team learns all we can about your industry terms, language, and operations to show customers you are the expert.
Frequently Asked Questions
Does AI content work as well as human-written content?
While AI tools are great for quick brainstorming or generating rough outlines, they frequently fall short when it comes to emotional connection, brand personality, and deep industry nuance. Search engines and human readers both crave authentic, original insights. Human-written content ensures your copy avoids stiff, repetitive phrasing, sounds uniquely like you, and builds the genuine trust required to convert visitors into clients.
What types of content writing services do you offer?
We handle a comprehensive range of copy solutions designed to build your digital footprint and support your offline marketing:
- Website Copywriting: High-converting text for your core pages that clearly explains your process and quality of work.
- SEO Blogging: Engaging, well-researched articles that answer your customers’ most pressing questions.
- Localized Content: Targeted city- or state-specific landing pages designed to attract customers in your exact service areas.
- Social Media Content: Actionable captions formulated to boost engagement and complement your visuals.
- Sales & Marketing Collateral: Clear, concise copy for physical materials like brochures, business cards, and flyers.
How do you capture my business’s unique voice and tone?
We utilize a collaborative process called voice matching. Our team coordinates with you on a monthly basis to learn your company culture, operational style, and industry terms. This close relationship allows our in-house writers to adapt to your specific tone, ensuring that the finished pieces read like a natural conversation straight from your business.
Is blogging actually worth the investment for my business?
Absolutely. Content marketing is incredibly cost-effective, generating three times as many leads per dollar spent compared to traditional paid search marketing. Regular SEO blogging continually feeds search engine algorithms fresh content, targets long-tail keywords your customers are actively searching for, and establishes your business as a trusted authority in your field.
What is localized content and why do I need it?
If you operate a service-based or brick-and-mortar business, you don’t just want to rank anywhere—you need to rank where your local customers are. Localized content uses geographically targeted pages to show search engines that you are an active part of a specific community. This strategy is critical for boosting your visibility in both local organic search results and Google Maps.
What happens if a piece of content isn’t exactly what I wanted?
We are human, and while our team does rigorous research, we know it takes a partnership to truly capture a brand’s essence. If a draft doesn’t completely hit the mark on the first try, don’t worry. We welcome your feedback, quickly adapt, and correct the tone or details until the content perfectly represents your vision.