Are you looking to connect with visitors to your website? Whether they’re on-the-fence purchasers or repeat customers, remarketing offers a unique opportunity for businesses to target and re-engage visitors. But what exactly is Google Retargeting?
What is Retargeting?
Retargeting is a type of online advertising that targets your website visitors via a Google-administered browser cookie. Once these visitors are “tagged,” you can deliver follow-up advertisements on the other sites they visit. Between millions of websites and apps and video ads on YouTube, you’ve got the ability to advertise to a good chunk of the internet.
Who Should and Shouldn’t Use Google Retargeting
If you’re in the medical, travel, real estate, or apparel industry, consumers likely visit your site multiple times before making a purchase. Retargeting works great in industries where the consumer needs to evaluate their purchase for more than one day. However, it may not make sense for some industries that have an immediate sales cycle, such as towing, locksmithing, and appliance repair.
Why You Should Be Retargeting
Retargeting is for the faint of heart. It can be challenging for people who are inexperienced with installing pixels, analyzing data, or creating copy and design. That’s why you need an experienced and knowledgeable marketing team to do the heavy lifting for you. Here’s what you can expect when you partner with Performance Driven Marketing for your Google Retargeting advertising:
- Increased Visibility – With Retargeting, you can keep your brand top of mind and convert leads into customers.
- Increased Traffic – More visibility will lead to higher traffic. Higher traffic combined with qualified leads will lead to higher conversion rates.
- Higher Sales – Our ultimate goal is to increase revenue for your business. Engaging consumers through clever remarketing ads not only catches their interest but also urges them to purchase your product or finish a specific conversion goal that they abandoned.
- Low Cost-Per-Click – A retargeting ad has an average cost of $0.25-$0.60, which is considered extremely affordable. As an added bonus, you’ll only be charged if a user clicks on your retargeting ad.
Don’t Let Warm Leads Go Cold – Stay in Front of Your Customers with Retargeting
The bottom line, retargeting is crucial if you want potential customers to come back to your website and actually convert. If you are interested in finding out more about retargeting and how it works in practice, call Performance Driven Marketing today at (801)326-0582.
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