Though digital marketing is an increasingly popular method for marketing, direct mail marketing is still a valuable tool for any marketing campaign. Studies have shown that direct mail tends to receive a more substantial response than email campaigns. There are multiple benefits to the use of direct mail marketing to advertise your business.
What is Direct Mail Marketing?
Direct mail marketing is a strategy that mails promotional materials to prospective customers. This method takes advantage of traditional mailing processes, rather than using an email-oriented marketing strategy. Many people believe that direct mail marketing must be ineffective, due to the prominence of the internet. However, direct mail marketing still remains a particularly effective marketing method that generally has a high return on investment.
The Benefits of Direct Mail Marketing
There are many advantages to the use of direct mail marketing. This approach has a higher response rate than email marketing campaigns. Additionally, there is less competition with a direct mail marketing campaign. Not only do a multitude of companies send emails to their customer base, but friends and family likely email the individual, as well. This causes their email inbox to become crowded and difficult to stand out in. Rather than compete with all of these people, direct mail marketing ensures that your promotional material is seen.
Direct mail marketing provides a tangible product to potential customers, which helps make a lasting impression. This strategy helps you target the correct audience for your campaign. Direct mail marketing is also an extremely cost-effective method for marketing. People tend to take a ritualistic approach to checking their mail, which allows marketing material to form a more significant impact on them.
InfoUSA is a resource we use to obtain effective mailing lists. This resource allows you to be incredibly specific with your mailing list, ensuring that you can send your materials to your intended audience. Once you have identified your target audience, InfoUSA helps us to ensure that your promotional mail ends up in the right hands.
EDDM stands for Every Door Direct Mail. This service is provided by USPS. These mailing lists are less specific than InfoUSA, but they are also less expensive. EDDM allows you to choose specific carrier routes to distribute your mail to neighborhoods where you believe your target audience lives. This method is especially useful to target a local audience, rather than a specific one.
Direct mail marketing continues to be an effective marketing strategy. Many consumers agree that they consider direct mail marketing to be one of the most “trustworthy” marketing strategies. These consumers tend to place more confidence in companies that implement direct mail marketing rather than email marketing strategies. To effectively implement a direct mail marketing campaign, you must determine your target audience and incorporate this into your mailing list. We are capable of helping you develop the ideal direct mail marketing strategy for your company, your budget, and your goals. To learn more about direct mail marketing, contact us at Performance Driven Marketing today!