Your business logo is one of the most visible parts of your brand. It appears on nearly every piece of marketing material that comes out of your company, from your website to the promotional items you hand out at trade shows. Since it’s such a prolific part of your branding, it’s crucial to choose a design that’s beautiful and on-message.

A well-designed logo is a representation of your company, your services, and your philosophy. In other words, it gives customers a sense of who you are. A great logo creates an instant connection with your ideal customer, encouraging them to look closer or get in touch. While it’s not your entire brand identity, it’s a powerful element that affects every aspect of your marketing design.

Logo Design Process

Custom logo design is a challenging process — after all, it packs a great deal of meaning into a small graphic element. At Performance Driven Marketing, we believe that the best logos spring from a thorough understanding of your brand, personality, and style. That’s why we work closely with you to get to the heart of your business and your customers. Then, we distill that information into a logo that captures the essence of your company.

To start the process, we ask you for words, images, and other elements that reflect the spirit of your brand. Do you have an anecdote that explains your vision and mission? We want to hear it! If you’re not sure, don’t worry — our creative team can help you refine your thoughts and ideas.

Once this process is over, we take your brand’s essence and transform it into a visual representation. In many cases, we explore several different symbols or styles. Then, you get the chance to check out each concept and decide which ones resonate best with your company and your customers. From there, we refine the image, with your input, until we have a custom logo design that’s true to your business. We find that this collaborative process is essential to creating logos you love.

Technical Aspects of Logo Design

While the initial steps of logo design are highly conceptual and emotional, we also consider the technical limitations. Your final logo must be able to work on a wide range of marketing materials.

As we design your logo, we see how it will look when it is used in different places. Can it be enlarged or reduced without sacrificing visual impact? Does the logo graphic stand on its own without the company name? Our process takes all of these factors into consideration to ensure that the final product is versatile and useful.
In many cases, a single logo can’t cover all of your promotional bases. If you want to print it on pencils, for example, you might not want to include the entire business name. If you’re printing in black and white, you might need a grayscale logo. To that end, we can provide different versions, including:

• Full-color logo
• Two-color logo
• Grayscale logo
• Graphic logo mark

At PDM, we understand that a logo is a business tool. On any given day, you might need to use it on a social media post or send it to a magazine for use in print. To help make sure your branding always looks its best, we can deliver your logo in a variety of clearly labeled file sizes for digital and print use. That way, you always know which file to use in any given setting.

Our Design Team

When you choose to work with PDM on your business logo, you gain access to a highly experienced, qualified creative team. Our designers have created logos for a wide range of businesses, from one-person startups to huge corporations.

What does that mean for you? We know exactly how to create a logo that reflects your brand and adheres to the principles of excellent design. From perfect alignment to an appealing use of white space, our logos meet the highest possible. We are committed to complete satisfaction — which means that we don’t stop until you’re completely delighted with your logo.

If you’re ready for a logo that encapsulates your brand, the best time to start is today. Get in touch today to get the process started and get on the road to a new professional logo.