● Struggling to know what marketing was working best
● Generating online marketing leads
● Increase online presence
We Implemented call tracking to all of the marketing sources, so we could track the effectiveness of each different advertising strategy. Rocky Mountain Movers was not being found online when we first started advertising for them. After implementing our search engine strategies, we were able to get them to the top of Google, Yahoo, and Bing for 10-20 of their major keywords.
Results:
- Lower Cost Per Call: SEO $8.78, Yellow Book – $63.83, Dex $82.19
- ROI – 969%
- Increase in traffic, year over year: 10% increase