The Power of Online Reviews
How important are customer reviews to a business? Nine out of ten customers claim they read online reviews prior to working with a business. With at least 88% of consumers trusting online reviews as much as a referral or personal recommendation, it is an essential component of your online marketing strategy. Online reviews have an […]
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Keeping Your Business Alive in a Crisis
Are you a small business owner impacted by coronavirus (COVID-19)? In Utah, small businesses make up 90% of all employers and represent just under half of the state’s total workforce, according to The Salt Lake Tribune. As many businesses are closed, or running at partial capacity, many business owners are looking for new ways to […]
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What you Need to Know about Google’s BERT Update
Google recently rolled out their newest update, which they say is the biggest update in the last 5 years. Google Search is designed to provide the most relevant, helpful results for users and this update is a significant step toward improving these results. BERT is an update that will change the way Google handles queries […]
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Small Businesses and SEO – What Do You Need?
As a small business owner your goal is to reach a larger audience and expand and grow your business. In today’s marketplace gaining exposure has never been as diverse. With so many online options including websites, social media, and search engine marketability you can reach a vast audience in a variety of different ways in […]
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How to Manage Your Blog
Have you established a company blog? A blog is an effective marketing tool for small business owners as it allows you to have a voice in your industry. You can finally keep customers informed about new products, conferences and events, job openings, and other news. Blogs help to reinforce branding with the customers by building […]
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16 Ways to Enhance Your Website
Are you tired of seeing lackluster results? If you do not have consistency with your online marketing efforts, it won’t take long for your website to start dropping position in the search engines. Use our 16 tips to enhance your website, and start seeing the results you deserve! Include value proposition Clean, easy-to-use website navigation […]
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