How Page Load Time Affects SEO (And What You Can Do About It)
Thanks to our fast-paced digital world, our attention spans — and patience — are shrinking. When we click on something, we expect it to load almost instantly; if it takes too long, we move on to something else. Because of this behavior, page load time doesn’t just affect user experience — it also directly impacts […]
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Our Most Recent Website Designs
A quality website is one of the biggest advertisers of your business and helps customers or clients get a first impression of who they will be working with. All of us turn to the internet for answers, so having a trustworthy website that is visually appealing can help searchers know you. Professional website designs can make or break your business. If you want to increase the number of new customers you see each year, we recommend working with us to create a sleek web design. Performance Driven Marketing has in-house graphic designers and web developers who will help give your website a facelift. A well-designed website is crucial to getting your business to the top of search results. Let’s take a look at some of our recently launched websites, which we think show off our expertise.
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Keyword Stuffing: Why You Should Avoid This SEO Strategy
Keyword stuffing is exactly what it sounds like: an SEO strategy that relies on cramming a target keyword into a piece of online content as many times as possible. While keywords are an integral aspect of SEO, this strategy often does more harm than good. Overusing them can negatively impact your rankings, damage your brand’s […]
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Hiring A Marketing Manager Vs. A Dedicated Marketing Agency
When it comes to marketing for your business, there are a lot of items to juggle. As a business owner, you have a lot on your mind, which can affect the time and brain power you have to spend on marketing. There are multiple people in the industry that offer content and social media marketing, but which one is best for your business? An in-house marketing manager will be working with you side-by-side, while an agency will be off-site, providing you with tools to push your business to new people. This blog will break down the differences and give insights on which one will best improve your business.
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Listicles: How and Why This SEO Strategy Works
You’ve probably seen a listicle online recently, even if you didn’t realize it. Maybe you perused articles like “Top 10 HVAC Maintenance Tips” or “5 Reasons to Invest in a Garage Floor Coating” when searching for home service providers. There’s a reason these list-based articles are so prevalent in search engine results — when utilized […]
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What Makes A Website Visually Trustworthy?
If you want your business to be taken seriously, you will need to put effort into your website. Showing your knowledge in your industry can help clients trust you and build your web presence. Visitors to your website will begin to make assumptions about your business within the first few seconds on your website. Having visual triggers on your website will build immediate trust with potential customers. Let’s take a look at what you need to feature on your website to be visually trustworthy.
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