What Is Interactive Content Marketing?
Most content that is shared is known as static content, but companies are starting to incorporate more interactive elements into their marketing efforts. Interactive content can help draw in an audience through quizzes, videos, individualized experiences, and more. Marketing tactics will continue to evolve and change with trends and buyer demand. Keeping up with all of these changes can be overwhelming, but interactive content marketing is something that every industry can utilize.
Read MoreThe Importance of Color Theory in Web Design
What is Color Theory? Color theory is a framework that explores how colors interact and influence human perception. It examines the relationships between different hues, shades, and tones to understand their psychological impact on viewers. By leveraging color theory, designers can convey specific emotions, messages, or meanings through their designs. For example, warm colors like […]
Read MoreThe Power of City Pages for Local SEO
Search engine optimization is the key to gaining greater visibility online. As you strive to expand your business’s reach and connect with potential customers or clients in your area, the significance of local SEO cannot be overstated. Among the strategies and tactics at your disposal are city pages, which have the power to bring your […]
Read MoreThe FTC’s Fake Review Ban: Everything You Need to Know About Your Online Reviews
In an age of digital commerce, having online reviews has become a lifeline for businesses, acting as virtual word-of-mouth endorsements that can make or break your reputation. However, due to an increase in fake reviews, the Federal Trade Commission has begun to take steps to establish a fake review ban. While the ban may seem daunting, this is an incredible opportunity for businesses to shine.
Read MoreProductive Website Tips For Small Businesses
A website is crucial for any business in any industry, but especially for small businesses that want to grow a loyal customer base. No matter the industry, a professional website can generate more leads. Small businesses need to maximize their online presence and reach local customers through search or social media to keep their business afloat.
Read MorePDM Spotlight: Meet Our Newest Team Members
We have some new faces at Performance Driven Marketing! We want to highlight the members of our amazing team and introduce them to you. We asked them some questions to help you get to know them. We are so happy to have Noah, Katie, and Elizabeth as our newest team members at PDM! 1) What’s […]
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