How To Give Effective Website Feedback To A Graphic Designer
When you are designing a website, you will often work with a graphic designer or web designer to formulate the layout, color scheme, and fonts before your website can be built. Graphic designers will use color theory, design techniques, and attention to detail to create a website that is easy to use but also eye-catching. As a customer, you may have to give feedback to the designer if you are not happy with the first design or want it to align better with your business goals.
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Why Reviews Matter for SEO
Smart consumers perform online research before purchasing something. Because of this pattern in consumer behavior, online reviews have become a core aspect of digital marketing. They don’t just influence consumers; they have a significant impact on search engine rankings and visibility. If you’re looking for ways to enhance your SEO strategy and drive more traffic […]
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Does Your Meta Description Length Affect Your Rankings?
There are many tools or aspects that work together to help with your SEO rankings, including meta descriptions. While they may not be a direct link to getting your page listed at the top of search results, descriptions can help with the click-through rate and will help searchers know exactly what they will be getting through that link. Investing time in your description, despite the length, will help Google show users what they will get from your webpage.
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What Types of Businesses Benefit Most from City Pages (and Why You Need Them)
Location, location, location. You’ve probably heard this phrase as it relates to real estate, but did you know that location plays a significant role in SEO, as well? If your business serves multiple cities, your website may not be visible to potential customers in each of them. That’s where city pages come in. These individual […]
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Resizing Vs. Compressing Images
High-quality images are crucial for a website, especially when you are selling products and multiple variables of a product. These images can take up a lot of space on your website, causing longer loading times. While customers and clients want to see those images, they may not want to wait for them to load when navigating your website. Resizing and compressing images can help you to have those visually appealing product photos or stock images that drive your point home, without risking bounces from your website.
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PDM Employee Spotlight: Tori and Dani
As our business grows and we take on more clients, it’s time to expand our team! We’re excited to introduce our two newest employees, Tori Kelly and Dani Parker, who serve as our receptionists and SEO specialists. Next time you come visit our office, be sure to say hello! To get to know them better, […]
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