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  Can Social Media Compensate for SEO? Why SEO is So Important

  With the nature of the world being so technological today, online visibility for businesses has become very important. Much of the success of businesses comes from their online presence. More and more companies utilize social media in their marketing strategy, but some don’t realize that social media works even better when SEO strategies are used, […]

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  Should You Use Artificial Intelligence to Write Your Web Content?

  Artificial intelligence is quickly becoming a regular part of our everyday life. From AI smart assistants to self-driving cars, it has become much more common to utilize this technology. As it becomes a part of your personal life, you may even find it bleeding into your work life as well. But is using artificial intelligence to write your web content a good idea?

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  7 Tips To Improve Website Speed

  The digital world is fast-paced and a place where a plethora of information is accessible in an instant. As customers search for your website, you want it to pull them in with fast loading speed, stunning images, high-quality content, and service listings. Improving website loading speed will help increase your conversion rates. A website optimized for SEO needs to balance all different ideas and help customers get the information they need quickly. Here are some of our professional tips to help improve website speed. 

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  Embracing Diversity: The Power of Inclusive Marketing

  Inclusive marketing has emerged in recent years as a powerful tool that resonates with diverse audiences and showcases a brand’s commitment to representation and equality. 

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  White Space in Web Design: Why Less Is More Is Best For Your Website

  With so much space on your website, you may think it is essential that you fill as much of it as possible. But, when considering an update, it is important to consider white space in web design.  This design concept is incredibly beneficial to business owners, but the idea of leaving spaces empty may seem daunting. At Performance Driven Marketing, we want you to understand why using white space in web design works better for your business than overfilling a page with content.

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  Why You Should Republish And Update Old Blogs

  Whether you want to improve your marketing or make the most of content you have already created, updating past blog posts or web pages can be a great way to do both. Taking the time to update old blogs can improve your SEO ratings and help you continue to gain leads from top-performing blogs. Not only will updating your content help your overall Google appearance, but your customers will also thank you for providing relevant information. 

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