Why We Use CopyScape
Fighting online plagiarism has been an ongoing struggle since the dawn of the internet. People often find good content somewhere and want to have something like it on their website, not realizing there are legal ramifications for copying content from others — not to mention the fact that Google will penalize their site for containing duplicate content.
At Performance Driven Marketing, we know that building a good reputation depends on the value of the information you put on your website. That’s why we use a tool called Copyscape to ensure our clients’ websites are filled with factual, credible, and original content.
What is Copyscape, and Why Do We Use It?
Since 2004, Copyscape has been fighting back against plagiarism on the internet. With the click of a button, this simple online tool can tell you if the content on your website has been plagiarized or stolen.
We use Copyscape because we believe that if you pay us to write content for your website, you deserve for that content to be 100 percent original and unique. Far too often we have seen other companies outsource writing services only for the content to be either stolen or so poorly written it cannot even be used. By running every piece of content through Copyscape before posting, we hold ourselves accountable and ensure our writing is completely original.
How Does Copyscape Work?
When you use Copyscape Premium Search, you can copy and paste your content into a search box to check it against all websites on the internet. As you can see from the test below, we scanned our own website copy and found that our content is 100 percent original and has not been copied by others on the internet.
If your content is too similar to another site, the results will show how many sentences and phrases may have been plagiarized. You can even click through to the websites and see for yourself how similar the content is.
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Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Responding to Plagiarism
So what do you do if you encounter problems with plagiarism? There are two types of intellectual property that you have to worry about, including content taken from another site and sold to you as content for your website and material stolen from your site and published elsewhere.
What to Do When Your Website Content is Plagiarized
One issue we often encounter with new clients is finding out that their website content has been stolen from somewhere else. Whether the client did this themselves or another marketing company sold them this stolen content, it’s vital to take action as soon as possible. When your content is too similar to another site’s, Google’s algorithm will flag it for spam, penalizing your site and causing your search engine rankings to plummet.
The best way to handle this is to replace it with new content! Our writing team will create new content for your website that’s 100 percent original so that Copyscape — and Google’s spam detection algorithm — won’t ring the alarm bells.
Stolen Website Content
Plagiarism can go both ways. If you discover that your original content has been stolen by another company, you need to take action before Google penalizes you for duplicate content.
Start by contacting the owner of the website to request the content be removed and filing a Digital Millennium Copyright Act notice with Google. You can also contact the company that hosts the website with the stolen content and inform them of the DMCA violation. Most hosting companies will notify website owners of the violation and will even shut down their website until the stolen content is removed.
Original, High-Quality Web Content by Performance Driven Marketing
At Performance Driven Marketing, we have a strict internal policy regarding plagiarism. A professional writer prides themselves in their hard work, and our team is no exception! Our internal team of writers checks each and every piece of content we post. Our writers’ work is edited prior to posting to ensure content doesn’t look, sound, or feel too similar to other articles, blogs, and websites.
Quality content takes time and talent to create. Trust the team at Performance Driven Marketing to create the original content you need to enhance your brand, connect with customers, and take your search engine rankings to the next level. Contact us today to schedule a free marketing consultation and learn more about how we can help your business succeed.