Why Google Certification Matters
Google is the most popular search engine network. If you do not have visibility on Google, your business can suffer drastically. People trust Google, and due to this, it is imperative to work with an agency that has Google Certifications. What is Google Certification and how can it help to enhance your brand, and help you find a credible marketing agency?
Understanding Google Certification
Google Certification essentially allows companies to receive accreditation from Google showing that your organization has the technical understanding of the massive search engine network. The Google Certification programs refer to a number of different training platforms including:
- Google AdWords – The ads certification is a professional accreditation from Google, allowing individuals and businesses to demonstrate their efficiency in understanding advanced aspects of Google Ads. With the professional certification, you have been deemed an expert in online advertising.
- AdWords Premier – The AdWords Premier SMB Partnership is awarded to businesses that have been able to meet the highest standards of Google qualification for advertising solutions. Obtaining this status is difficult and is considered one of the highest honors a company can receive from Google.
- Analytics Agency – Obtaining a Google Analytics agency certification allows marketing firms to understand in-depth information related to search engine traffic for websites. Obtaining analytics certification gives you a powerful tool to allow you to strategize marketing tactics to enhance your website.
- Tag Manager – The Google Tag Manager certification provides experts with information on how to improve website performance by properly implementing tags.
Why You Need Google Certification
Certification allows you to demonstrate your knowledge and experience in various areas of expertise. Google has a massive list of certifications, allowing individuals and large organizations to become certified in a variety of areas from digital art software to pay-per-click marketing tools. When you receive certification, you can demonstrate your knowledge to others, giving your business an instant trust factor.
Certifications from Google will be linked to your company’s Google listing and you can add these professional badges to your website. For companies hoping to gain a competitive advantage in their industry, certification programs are essential. The benefits of receiving the certifications from Google will have a direct impact on your bottom line. Google certifications are designed to promote business growth and development.
It is important to note that Google does not endorse agencies. All Google certifications are done to help educate businesses and provide credibility to the organization for completing the courses. When researching marketing agencies, it pays to work with the companies that have undertaken the responsibility to complete these courses. The courses offered by Google can take several hours, even days to complete. As the training is in-depth, it demonstrates a company cares about its clients as they are going above and beyond basic search engine knowledge.
Qualifying For Google Certifications
Google does have strict training requirements, and several training programs do require re-certification in 18 months. Several marketing agencies do not qualify for Google certification, either due to limited resources, or a lack of understanding. Performance Driven Marketing has always focused on adhering to Google requirements, and we are proud to be certified in several areas of Google accreditation.
Communicating Value to Clients
It’s one thing to offer online marketing expertise; it is another thing to back it up. When an organization undertakes the training platforms offered by Google, they are demonstrating its value to its clients. One of the most important aspects that sets Performance Driven Marketing apart from other agencies is our ability to provide value to our clients. We focus on receiving our annual training to make sure we are up-to-date with the latest information and search engine marketing tools. Our value comes from the results we have been able to receive for our clients. Organic reviews help customers to identify if a company is worth working with, and we are proud of our long-standing reputation of being one of the top marketing firms in Northern Utah.