There are many options available for building a website, for beginners and experts alike. If you’re new to website design, you may not know where to start. This blog post will discuss three popular tools for web design — Squarespace, Wix, and WordPress — and their similarities and differences so that you can decide which is best for you.
Squarespace and Wix
Both Wix and Squarespace are beginner-friendly with their drag-and-drop design editors. Squarespace in particular has undergone recent improvements, making it easier to use, so if you’ve had difficulties with Squarespace in the past, it might be worth trying again.
However, all this freedom can sometimes lead to cluttered sites, especially when using Wix. Squarespace is a popular choice because its sleek designs and templates provide a great starting point and yield professional results. Squarespace is a bit more limited in the customization options than Wix, but this ensures the site’s professional look is preserved.
Wix, on the other hand, allows further customization options. It has a library of more than 800 themes to choose from, which is several times more than Squarespace, so you can find the perfect option for your needs. Plus, all their themes are mobile responsive, meaning they automatically adjust to look good when viewed on a phone screen.
Wix also offers ADI (Artificial Design Intelligence) to help make the site-building process quicker and easier. You simply answer a few questions, and Wix ADI builds a site for you.
Tools, Features, and Apps
The more tools available to you, the more opportunities you have to expand your business and reach a wider audience. Both Squarespace and Wix have lots of helpful tools and extra features, but Wix has a more extensive selection and offers hundreds of apps to help you integrate e-commerce, social media, reviews, galleries, and more into your site.
WordPress actually has two options: WordPress.com and WordPress.org. Like Squarespace and Wix, WordPress.com is a website builder, so it’s a great choice for beginners who need a more structured process.
It’s free for most users, but some premium features, such as custom domains, the use of Google Analytics, plugins, and e-commerce options require a paid subscription plan.
On the other hand, WordPress.org is a content management system, making it less beginner-friendly. It’s a lot less structured, making it unsuitable for beginners. You need to set up and manage your own hosting and security, and you need coding experience to customize your website’s design and troubleshoot issues. Because it’s open source, there is no dedicated customer support team; however, there are many online resources and communities that provide FAQs, guides, and tutorials.
However, if you have website design experience, WordPress.org is a great option. Its vast library of thousands of plugins and endless customization options allow you to add almost any feature you want to your website. You can even incorporate third-party plugins and tools like forums, shopping tools, or membership access areas.
One of the biggest advantages of WordPress is the control it allows you to have over your site’s SEO. WordPress lets you set up SEO-friendly URLs, use HTML tags in your content, and set up categories and tags to sort your content. Additionally, SEO plugins allow you to add meta titles and descriptions to your pages and give insights into how you are using your keywords.
At Performance Driven Marketing, we use WordPress for all of our clients’ sites. Its SEO advantages ensure all the businesses we work with get the biggest possible boost in search results and reach more potential customers.
If you’re a website design beginner, you will do well with either Wix or Squarespace. Their user-friendly interfaces, professional support, and endless customization options ensure your site will meet your basic needs without being too difficult to use.
If you are more experienced, opt for WordPress. Its advanced editing capabilities and open-source code allow you to tailor your website to fit your exact needs and create your own features.
Website Design and Management From Performance Driven Marketing
If you’d rather hand off your website design, content, and management to the professionals, trust Performance Driven Marketing. We have the skills and expertise to create the perfect site for your business with a professional design that will attract more customers.