Blogs are designed to provide customers with information directly from the business. Some companies use their blogs to address specific questions; others use them to provide updates about the business. The entire goal of a blog is to help give a voice to your business and establish yourself as an authority in the industry. Search engines love blogs, which means, businesses need to learn to love blogs! If you are not actively engaged with your audience on a blog, you could be losing out on potential customers and passing along high rankings for important keywords and terms to your competitors.
What Can a Blog Do for my Business?
A blog is designed to provide the business with a voice. Think about how often you have direct communication with your customers and some of the questions they ask. Each question needs to have a thorough answer from you in order to provide the customer with the answer they need. If you aren’t taking some of those common questions and addressing them on your blog, your website rankings might not be as high as they could be if you were to spend some time adding quality content to your website. Here are just some of the ways a blog will improve your business:
- Strengthen online visibility. Search engine optimization (SEO) is designed to help the search engines clearly read your website, giving it a ranking in a location where someone seeking the information will find it. A blog helps to improve your rank in the search engines, which in turn brings more website visitors.
- Building customer connections. When you begin blogging and offering helpful tips and information to your core audience, you will see your customers start to feel connected to your company. The goal is to keep your customers satisfied and happy as they will send referrals and continue supporting your business. With 61% of revenue coming from repeat customers, keeping your existing customers satisfied and connected is vital to your overall business success. *PDM Success Tip – Listen to your customers on social media and share answers to their questions in your blogs to keep your core audience engaged. (infographic)
- Establish your authority in your industry. Actively blogging helps to strengthen your reputation and authority in your industry. When you use a blog to address questions, offer tips and advice, and find ways to help your customers, your core audience will see this information and refer others to your business. We have all been in a similar conversation where you hear something like; “Call Joe at so-and-so, he’s the best dentist in the area!” Referrals like that come when you take the time to establish yourself as an expert in your marketplace and a blog is one of the easiest and best places to start.
A well-designed blog will improve trust, credibility, and authority with your customers. At Performance Driven Marketing, we have an internal team of writers with writing experience in a variety of industries. Our experts work directly with our customers to help construct information that is valuable, high-quality, and represents your brand image properly.
The Cornerstone of Content Marketing
Google and other search engine networks thrive on content. It’s tough to rank online if you do not have the cornerstone of content marketing in place, your blog. Hubspot reports that companies blogging on a regular basis are 13 times more likely to see a positive ROI from their efforts. When clients come to us with frustrations over their past online marketing efforts, a quick content audit is one of the first places we start. If you did not have a blog in the past, or you outsourced your writing to services that are not native English writing, your website will struggle.
Performance Driven Marketing has created a unique content marketing tool to ensure your business will see improvement in your search engine results. The content being published actually helps our customers and strengthens reputations. Creating a well-written and marketed blog is not easy, which is why we have an internal team in our Ogden office to handle the writing services. Our expert writers follow important information from Google and SEO experts in order to ensure we are always staying ahead of the game when it comes to content marketing.
How to Create a Content Strategy
As you work on creating a content strategy for your website, we recommend taking some time to really evaluate your website and your audience. Performance Driven Marketing focuses on helping businesses succeed by creating a content strategy, blog topic ideas, and high-quality writing services. The anatomy of a blog comes down to the proper implementation of the following:
- Compelling headline
- Catchy imagery
- Introduction
- Lead in
- Important points
- Conclusion
Sounds easy enough, but there is a lot of strategic planning that goes into the creation of a blog. Business owners need to start by defining their audience, and figuring out what compels them to take action.
A blog can be written, but it needs to be optimized for it to work effectively. What does this mean? Optimization includes information that the search engine algorithms need when they scan the blog to help deliver the results for an Internet user. Consistency is critical in online marketing. You must take the time to create content that people actually want to read and have it scheduled for several months. Scheduling out your blogs can help you save time, and ensures that your information is still getting published with the search engines as needed.
Contact Performance Driven Marketing for additional information about blog writing services, and find out how our expert writers in Ogden can help grow your businesses!
