While great design is important in all aspects of business marketing, great design for business signage is critical. It’s a non-negotiable element of a company’s brand strategy. Simply put, business signage represents your company. It can either elevate or diminish the view that existing and potential customers have of your brand. In fact, it’s often one of the first forms of visual communication that people see when they encounter your business.
When done well, graphic design for signage aligns with your brand, infuses key visual elements, and includes the components required to accommodate your marketing strategy. As with all other aspects of branding, signage for your business should be a cohesive part of your marketing campaign.
A quality sign design service will take time to understand your brand. We ensure the necessary steps are taken to communicate your vision through design elements that maximize the effectiveness of your signage. It’s important to understand the various components of a sign, and how they can be used to advance your business initiatives and achieve optimal results.
The process of creating business signage includes communication regarding all elements, such as the materials used to make the sign. Considerations must be made based on the purpose for which the sign is being utilized. Whether you require a sign that’s promotional, directional, regulatory, or for a combination of reasons, our quality sign design service provides everything that you need.
Factors Involved in Sign Design
During the process of creating your sign, there are many factors that we will consider. For starters, we’ll get an understanding of how the sign will be used, and whether it’s intended to solve a problem. We will gain a clear understanding of your target audience and the message you want to communicate. Knowing the overarching purpose will help to ensure accuracy and precision.
Other important details obtained include the viewing distance and time frame. For instance, signs viewed while driving typically have different criteria than other types of signs. We also gather specific information about the location of the sign, such as whether it will be mounted indoors, outdoors, in a permanent location, or in a temporary location. Although it seems like a lot to consider, our experts know exactly what’s needed to ensure your sign advances your business objectives.
Graphic design is a form of art that leverages the power of imagery, typography, form, and color to communicate a message. Given the varied forms of design, the possibilities are endless when it comes to the different ways in which your message can be communicated. There are a variety of ways to support your vision and achieve your goal, especially given the many new technologies and specialties that exist today.
Let’s take a closer look at different types and aspects of design that are specific to signage.
Innovative design for the purpose of marketing focuses on attracting consumers to a product or service. The goal is to understand and address their wants and needs in marketing campaigns. Creative design enables companies to boost engagement with their target audience, which often results in business and revenue growth.
The capabilities of design for marketing are extensive and often involve brochures, flyers, postcards, infographics, menus, PowerPoint presentations, social media ads, email marketing templates, billboards, trade show displays, website images, and much more.
Graphic design for environmental purposes often includes way-finding, such as office branding, museum exhibitions, public transportation navigation, stadium branding, retail store interiors, conference spaces, wall murals, and much more. The ultimate goal is the ensure it’s easy for people to find their way around a facility. It’s a key part of interior design for buildings across all industries. Design for environmental purposes is used significantly in federal and local government buildings.
Establishing a brand identity requires you to develop a relationship between your business and your target audience. Brand identity governs the way you communicate, including the tone in which you relay information and the emotions cultivated. Visual identity supports brand identity through the use of imagery. This includes different shapes, colors, textures, and images, such as logos and photographs. Great signage incorporates all of these elements.
For whatever reason you require signage, Performance Driven Marketing offers the expertise required to achieve your desired outcome.
(sign image from https://upload.wikimedia.org/wikipedia/commons/8/8a/Billboard_in_Menands%2C_New_York.jpg, added our billboard design to it)