Analytics and Web Performance Monitoring

One of the most important tools you can use to grow a business is to implement Google Analytics. Understanding analytics and web performance can drastically increase revenue by providing valuable data about customers. Analytics breaks down the details of a customer base by several factors including; how many people visit a website, how a visitor behaves on a website, who the audience is sorted on age, location, gender, etc. Valuable data allows business owners to create effective marketing strategies designed to grow a business.

Google Website Analytics – What is it?

Analytics provides information needed to become successful with digital marketing. Proper data visibly shows website owners the click-to-close rate, which allows website owners to market the products the customers want. Interpreting the data will not only build sales, it helps to build overall online visibility.

It’s more than reporting, it’s a goldmine of information about a customer. Performance Driven Marketing helps business owners understand Google Analytics, create goals for online traffic, and use it to reach existing and new customers.

Interpreting Online Data

When visiting the dashboard of a Google Analytics page, it can become overwhelming to try and interpret the data. Performance Driven Marketing will perform an audit of your existing analytics account to ensure that you are using it effectively. With the right tracking features and tools, business owners can create short-term and long-term goals that will build a stronger customer base.

If you do not have an existing Google Analytics account, we can help you set it up for your business, keeping you actively engaged with your website. However, we understand that not everyone wants to deal with the “behind the scenes” part of a website, which is why you will be assigned a personal account specialist to provide you with updates related to your website performance.

Clean Analytics Data & Custom Analytics Tracking

One of the largest complaints we hear from customers is “what does all this Google Analytics data mean?” We will create custom filters based on your needs, allowing you to understand what the data means, and why it is important to online marketing success. Quite often we find there are several features within Google Analytics that are not enabled properly, leading to improper data that could impact how you strategize your marketing plan, allocate funds for marketing, and the type of campaigns you want to run.

Performance Driven Marketing Analytics specialists will work with you to ensure you have a proper analytics solution in place, making it easier for you to finally see the data you need for online marketing success!

Google Analytics Segmentation

Any good marketing plan starts with an understanding of the customer. What does a customer do when they are on a website? What factors determine if a customer will purchase a product? Understanding the quality of the traffic, and the intent of your website traffic is vital to marketing. We have a unique method for creating advanced segmentation reports. We begin by understanding your business, your industry, and your customers. We can offer reports with valuable insights related to demographic, behavior, and device usage.

Who’s Visiting Your Website?

Analytics is more than a quick overview of the number of people that visited your website, it’s an in-depth look into your overall website performance. If you have bad traffic numbers, analytics can help you decide if it’s time to make some changes. Perhaps your website needs some more content, maybe your site is starting to show its age so you need a website upgrade, and maybe your customers are spending time on your competitor’s sites because their navigation is cleaner.

Our initial website audit will show business owners’ problem areas on their website that need to be addressed. We often find business owners can have an impressive-looking website, but little content or depth to the site. Having a good website means having a balanced website for your customers and search engines. At Performance Driven Marketing, we specialize in improving site performance.

Why Devices Matter to a Website

Have you ever gone to a website that is not mobile-friendly? If you have, you know how frustrating it can be to try and use the website. Now, think about this same scenario for your own website. A website needs to be designed to adjust for multiple devices, not just a phone. Our designers create custom websites that are built to adjust for phones, PCs, tablets, and other devices. We make sure your website is current, modern, and optimized as this will have a direct impact on the traffic results.

Performance Driven Marketing Analytics Services

Our goal is to help you! We don’t ignore the important details in analytics. Let our experts help you understand how to use analytics to enhance your business’s reputation, build a stronger online presence, and find new customers. Our analytics services include:

• Google Analytics Audit
• Google Analytics Creation
• Google Tag Manager Installation
• Analytics Upgrade
• Custom Dashboards and Goal Setting
• Google AdWords Account Creation and Linking
• Analytics Integration with Webmaster Tools
• Customized Call Tracking

Why You’re Losing Website Traffic

What is the most frustrating thing to see on an analytics report for a business owner? Lost Traffic! We aren’t afraid to show you when your website traffic is down, and we can typically pinpoint the exact reason why. One of our specialties is identifying the weakness of a website and turning that into a strength. With the right search engine optimization, high-quality content, and integration, we will improve the website performance and quality of traffic.

What to Expect – Constant Communication and Honesty

When you work with Performance Driven Marketing, you can expect our experts to walk you through every aspect of your website. We don’t handcuff you to a monthly contract, and we focus on training you to use Google Analytics so you can keep an eye on your website. We provide monthly meetings and reports to show you exactly what’s happening with your website. We are here to help, and we will take your business to the next level using our proven Google Analytics techniques!