Video marketing is consistently on the rise as more and more platforms prioritize videos over other types of content. There are different types of video marketing that you can utilize to promote and market your company, increase engagement, reach new customers, and educate both existing and prospective customers. Depending on your goals, you may need to opt for a different type of video marketing than another. For a comprehensive strategy, you’ll want to use several different types so that you can both grow your business and develop your brand.
Here is what you need to know about the different types of video marketing.
What Is Video Marketing?
Video marketing is what it sounds like: marketing that uses videos in order to promote your business and develop your brand. As social media has risen and more and more people use mobile devices to consume media, videos have become an incredibly versatile tool for increasing engagement, building trust, and education.
They help to differentiate your business from your competition, they humanize your business which can help with customer retention, and with how media platforms prioritize videos over other types of content in their algorithms, they can help with growth, too.
Types Of Video Marketing
Depending on your goals, you will want to opt for different types of video marketing. When you create a video marketing strategy, you will want to find out where your target audience spends most of their time and then come up with video plans from there. Different types of videos do better on different platforms.
For instance, YouTube and Facebook are better for longer videos, such as walking a customer through how to install a piece of equipment. Whereas TikTok, Instagram, and Twitter are better suited to short little videos that are usually under a minute in length.
There are three main types of video marketing: awareness, engagement, and education.
These videos grab attention and raise awareness for your company. They’re usually short and very engaging. Since most people watch videos in public without sound, these should work well with and without it, and you should ensure you use captions.
These are meant to encourage people to engage with your company. Interviews and behind-the-scenes videos work well for this.
These videos teach your target audience about your products and/or services. They can be tutorials, case studies, and more.
4 Types Of Videos You Can Do
Now that we have explained a bit about video marketing, let’s get into some of the different types of videos you can use to market your brand.
#1. Explainer Videos
These are used to describe a service that you provide, a product you sell, or to convey a message. Explainer videos are short and to the point. They address a specific point and how your business can provide a solution. You can use these videos to show potential customers how your services or products can solve their specific problem.
#2. How To Videos
“How to” is one of the most commonly asked questions when it comes to learning something new. Everyone wants to know what they need to do in order to achieve their goals. Incorporating how to videos and blogs and the like educate your target audience about how to achieve their specific goal through a set number of steps. These are educational, and can be both on the longer or the shorter end.
#3. Demonstration And Tutorial Videos
It’s one thing to read about a product or a service, it’s another to see it in action. These types of videos show your customers just how your product or services work, so that they can have a visual point of reference. People can get very creative with demonstrations, and they’re a good way for your target audience to see your product or services in action. Demonstrations teach your customers how to use or install your product or what your services are like.
#4. Customer Testimonial Videos
These videos are great to get potential customers excited about your product or your service. Most people look at online reviews in order to decide what they should buy or where they should go in order to have a service done. Customer testimonials are when you have existing customers tell your target audience what they came to you for and how you helped them. This can increase trust and credibility.
These are but some of the many different types of videos you can use for video marketing. There are many more, such as case studies, webinars, and more.
Professional Marketing Services
Performance Driven Marketing provides personable marketing services to help you grow your brand. We can embed your videos into your site and provide you with advice on strategies you can use. We offer many different marketing services from social media management to content writing to SEO optimization and more. Contact us today to learn more about our marketing services.