Challenge:
Bismarck Advanced Dental and Implants was a new dental practice who needed help establishing their business in the community. With specialized services focusing mainly on dental implants, there was a limited number of patients searching for these specific procedures online within the practice’s local area. While SEO practices enabled them to be discovered by potential patients in their immediate area, Bismarck Advanced Dental and Implants needed a way to reach even more patients in the community in order to grow their practice effectively.
Solution:
PDM recognized that Bismarck Advanced Dental and Implants could reach more potential patients with a pay per click campaign. This strategy would allow the dental implant practice to target specific patients outside of their immediate local area, allowing them to reach a larger number of patients interested in the practice’s specialized services.
PDM implemented a Google Ads pay per click campaign, targeting a 160-mile radius around Bismarck, ND. This target area was determined after careful analysis of how far patients were willing to travel to receive the specialized procedures offered by the practice. Using engaging ad copy, targeted keywords, high-quality website landing pages and other ad optimization practices, PDM’s Google Ads campaign was able to achieve an 8.87% click through rate (CTR) on its ads (industry average CTR is only 2%). This successful CTR led to a 190% increase in the number of users visiting the Bismarck Advanced Dental and Implants website in a 3-month time frame. This has enabled the practice to have more opportunities to convert high-quality leads, build brand awareness and expand their dental practice.
*Pay per click results vary based on a company’s industry, location and advertising budget. However, PDM has the experience and skills necessary to utilize a company’s available means to create successful and effective pay per click campaigns. Contact us today to discuss your company’s pay per click advertising strategy.
