Since the film was first created, people have loved the ability to watch video-based content. The creation of more recent inventions including YouTube, TikTok, and Instagram reels, have caused this modern form of connecting and advertising to go viral, meaning that videos are here to stay. That is why it is important to understand how to use video-based content to build up your business and increase your following. Continue reading to learn more about why video-based content is so important.
Why Is Video-Based Content Important?
The importance of video-based content cannot be overstated. Evidently, more than 50% of web users want to see video content from brands. If more than half of your potential customers wanted something in your brick-and-mortar business, you’d be likely to make a change. It should not be any different with your online business, especially because the web is quickly becoming the best way to sell your products or services and market your business.
Connect With Your Audience
Video-based content is one of the most successful ways to connect with your audience as a business owner online. Videos are more engaging, imaginative, and personal than other types of content, and can really show your personality and the essence of your business. Videos allow you to also create greater trust between you and your audience because they can see you as a living, breathing person and can see what you and your brand are all about.
Make Interesting Content From Behind The Camera
Even if you do not want to make videos with you in them, you can still create video-based content that will draw in your audience by showing any of the following pieces of information:
Your company’s special processes
- Your products and how they work
- Your team
- Educational videos about your field
- And more!
Finding things to video about for about your company or industry is simpler than you may think! Anything about you, your business, or your line of work that the average person would not know is something that you can create video content about! People are curious about you; connect with them!
Don’t Forget To Utilize Search Engine Optimization
While video-based provides an excellent way to connect with, inform, and please your audience, it can be difficult to know whether it will reach the people that you want it to. That is why it is important to utilize search engine optimization. Videos contain a lot of information that can hit a wide variety of different keywords. Google places YouTube videos at the top of the page for many search terms. Make videos about commonly asked questions, and you will begin seeing much more traffic to your website as a whole.
Do You Need Help Marketing Your Product Or Services?
If you need help succeeding in the online world of business and marketing, you may want to consider reaching out to us at Performance Driven Marketing. We provide top-notch online marketing and SEO services to help companies improve their websites and their online presence. Some of our services include, web design and development options, graphic design services, content writing services, marketing management options, and internet marketing services. Our talented team is prepared to help you reach your goals and your target audience. For more information, feel free to reach out to us