As a business owner, the most important person in your life is your business’s customer. As an internet entrepreneur or online business owner, the most important person to you is an internet user because they will likely become a customer. The difference between an in-person customer and an internet customer is that internet users are much harder to impress. You may ask yourself, what do internet users like in a website design?
What Internet Users Like In A Website Design
A customer who comes into your business is unlikely to look around your store and leave without buying what it is that they need, but if an internet customer clicks on your website and finds that it is not up to their standards, they will move right along to another website that will satisfy their needs. That is why it is essential to have a quality web design.
A Simple Design
One of the things that is most important to internet users when it comes to a website is that it is easy on the eyes. Back in the day, it may have been possible to litter your website with all sorts of advertisements, but today if a user clicks on your website and is confronted with “click me” buttons right away, they will leave immediately.
Keep It Consistent
A thing that many internet users like in a website design is consistency. This includes color themes, fonts of words, how pages are laid out and the overall flow of a website. Be sure to keep the color scheme of your website simple. Having too many colors or patterns going on on a front page especially can stress potential customers out. Although it is important to have differences in pages, such as pictures and written content, make sure that you keep the overall look and feel of your pages the same or similar.
When building a website, it is important for it to be clean and easy to navigate. A trend that has been going around for the past few years is minimalism. This trend has seeped into web design as well, so for many websites, it is advisable to stick with the simple and clean designs. However, some businesses may have more information or photographs to display than others. In this situation, be sure to keep your website easy to navigate.
Answers Their Questions
Websites should be geared towards serving the internet user first, with the understanding that they are more likely to return and buy something or complete whatever action you were looking for. The answer to a user’s question should be easy for them to find and should be pretty apparent in the content you create. It is also important to make sure that your website is easy for your customer to navigate, so they can find the information they need.
A Responsive Design
Another important tip for creating a great website is to have a responsive design. When a website is responsive to the type of technology that a web user is utilizing, users are much more likely to stay longer on a website and to return to that website.
Are You Looking For A Web Designer?
While all these tips are useful for building your website, they can compare with the efficiency and experience of a professional web designer. Expert web designers are able to not only build your website, but take it to the next level. Here at Performance Driven Marketing, we can help you create your website, manage your website, fix any bugs that you may not know how to fix, and keep your website fresh with new content and updates. Contact us today for more information about our services.