Social media can be a great tool to give your company more of an online presence. However, if you don’t pay attention to it, social media could easily be used against your company. Depending on the type of social media your business is involved in, social media can be considered more of a reputation management strategy than a method of driving people to your company.
Whether you have profiles on social media websites or not, your customers are talking about you on those platforms. That could be a bad thing, or it could be a good thing. If you want the opportunity to engage with your customers online and direct the conversation about your company, you need to make sure that your social media accounts are managed regularly.
Word of Mouth and Reviews in Marketing
More than anything else, your potential customers will trust their friends’ and family’s opinion on whether or not something is a good product of service. With the advent of social media, that word-of-mouth marketing can really work for you or against you.
Additionally, online reviewers make a significant impact on whether or not someone will purchase what your company is offering. In order to find out what those online reviewers are saying and get involved in that conversation, you need to be an active member of the social media communities where those reviews happen.
The Worst Thing You Could Do in Social Media Marketing
In many cases, the worst thing you could do in your quest to make social media marketing successful is to make profiles and then neglect them. By making a profile, you create an avenue for conversation, but, by not paying attention to it, it could become an avenue for conversations you don’t want.
Some social media experts would say that it’s better to stay away from social media rather than neglect the profiles you make.
If you are anxious to jump on the social media train but don’t know how to start, let Performance Driven Marketing handle it for you! For more information, call us today at (801)-326-0582!
