With the changes in internet speed and video quality, short-form content that is visually appealing, like video, is skyrocketing and it is best for your business to understand how it can help. Worldwide, people watch more than 300 million hours of video on YouTube per day, but other platforms like Google, Facebook, Instagram, and TikTok also allow people to watch videos multiple times a day.

As online video continues to grow, people are looking for different videos to fill their time. TikTok provides different types of videos for many different target audiences which can help you gain new customers, share helpful information, or provide entertainment for your current customers.

TikTok For Your Business: Bans, Short Form Content, And Paid Advertising

Threats Of Banning The App

While it may seem like a lot of talks, U.S. Congress has been meeting with the CEO of Tik Tok to discuss privacy concerns and the potential ban of the app in the U.S. Why does this matter to you? Well, if you are utilizing Tik Tok for your business, you will want to know if spending ad money or creating a content calendar is worth your time.

150 million people in the U.S. are active Tik Tok users, so many people who use Tik Tok to make money or share about their business could lose a platform that brings in a source of income. The biggest concern is that Tik Tok collects people’s data at multiple points.

Many lawmakers and officials are concerned about the safety of teenagers and the values that are shared on the video app. It will be up to each individual marketing team to determine whether pulling back ads or pushing to get engagement to the very end will be worth it.

The Appeal Of Short-Form Content

As more and more video content becomes available on the internet, short-form content becomes more popular. Short informative videos yield the most results for influencers and businesses. Short-form content on TikTok, Instagram, or even Facebook takes away decision fatigue and choice paralysis by giving immersive ideas in an easily digestible way. Users like this because digging through text for the best options or something to solve their problem doesn’t usually result in sales.

Using TikTok for your business gives you a unique opportunity to show what you do, why you do it, and how it happens. These are all part of the golden circle idea, that more people are drawn to your company when they see what you value. TikTok makes it easy for you to show your employee’s personalities, show new products being used, and get your small business mission seen by more people.

Creating short-form content in videos or text can be tricky because it needs to catch the attention of the consumer immediately. Calls to action are important for video content because they are easy to consume which also means easy to move on. If you are going to use TikTok for your business, you will need to make sure some of your content has a call to purchase, a call to follow, or other incentives.

Using short-form content on TikTok also saves you time in your business. It takes less time to create and plan so you can start seeing results sooner. This allows you to publish a high volume of content which can help your business be seen by more potential customers.

Paid Ads On Tik Tok For Businesses

According to Business Wire, 78% of small businesses that run ads on TikTok have seen a positive ROI, even within just the last six months. More consumers are turning to Tik Tok as a form of Google to look for products, reviews, and answers about common human issues. Many ads on TikTok are made by influencers or other real consumers that people trust. Creating candid ads for your small or mid-sized business will yield the best results.

While Google Ads and other search engines will continue to offer different ads, your business could reach a younger audience more quickly with TikTok ads. If the app does get banned in the U.S., Instagram, YouTube, and Snapchat have also implemented short-form videos that have seen some popularity.

If you have created TikTok content that did well on the app, you can reshare it on these platforms and may see similar results. Because the app is popular, these other platforms are not seeing as much engagement, but if TikTok does get banned, many people may turn to these apps to receive similar short videos.

Marketing With PDM

While our team does not help businesses post to their own TikTok’s, we can help you get seen on other platforms and rank well on search engines. One platform is not the only part of your marketing plan that you should focus on. Performance Driven Marketing helps you to have useful content on your website, have a mobile-friendly website, rank well on search engines, and help people to find your contact information on Google Maps.

social media strategy Ogden UT Tiktok for your business

We help to get your business seen in more than just one place with Google Ads services, social media posting, and more. With original content, Google will be able to help your site rank in your area and rank higher in organic search results than your competitors. Performance Driven Marketing works to make your content informative, and original, and link people to more pages on your site. If you are looking to take your business to a higher level, contact us today!

If you own a company or organization or are trying to start a business, it is important to understand how to navigate the internet. Even if you do not have a website, if you have a well-known company, it is likely that people will be talking about your business online. That is why it is important to have an online presence, including a website and management procedures in place to help maintain your reputation. Your company can build a good relationship with your customer base using press release writing services.

What Is Press Release Writing?

A press release is a statement to the public that provides information or is making an announcement. Press releases are often created with the intention of engaging with a company’s audience in some way. It is important that press releases are professionally written and are appropriate for the situation. Oftentimes, that is why companies will have a public relations professional on call to write press releases or they will hire expert press release writing services.

Press release writers use press releases to help companies get more information out to the masses about their company, about new products, and about new services that they are offering. Press releases are also used to address rumors and issues that are brought up against a company. A good press release will not only be professional and to the point, but will also uphold a company’s reputations and values.

Why Companies Need Press Release Writing Services

Professional press release writers can not only express a company’s message, but can also help the information that is being relayed be more accessible and more visible to the public. Although public relations professionals can often find words that will make a company sound great, a press release writer can do even more by not only finding the words to describe a company’s good character but also helping those words reach many more ears.

It is valuable to contact a press release writing service because they can help you create press releases that can help your company in so many ways. A press release written by a press release writer can help you strengthen your brand image. Through carefully communicated words, a writer can help your press release put into words what your company is all about. A writer can also help you maintain a positive relationship with your current customers by giving them exciting news and fresh content.

A well written press release that is aimed at certain audiences can also help you gain more customers and revenue. For example, certain press releases can target communities in your geographical area and let them know about your exciting services. The connections that you create via social media and elsewhere online can really help boost your company and your company’s growth. The other important thing that a good press release can do for you is help you gain new followings when you announce events and get people to come to those events.

Why Choose Us?

We at Performance Driven Marketing offer professional press release writing services that are based on the desire to see your company perform. We help our clients reach their goals and a much wider audience by utilizing search engine optimization in our press release writing. Not only do we help our clients by creating press releases for them, but we can also create regular web content including blog and social media posts. For more information about how our services can help your company reach its goals, contact us today.

Social media has turned into an integral part of many people’s lives. It’s how we connect, it’s how we learn, it’s how we are entertained. Social media marketing rose with engagement rates, meaning that social media is also how many of us discover new products and services. Companies and marketing firms recognize the importance of adapting to the ever-changing online world.

But most people get annoyed by ads on TikTok and Instagram and the like, right? So, does social media marketing even work if it seems like most people will just scroll right past or skip what you’re trying to market to them?

So long as you understand your target audience and are aware of how to use social media as a marketing tool, yes, social media marketing can work, and work very well, at that. Here’s how.

Different Social Media Platforms Are Good For Different Things

A key part of social media marketing is understanding what each app is intended for and how to optimize that for your business. Knowing the target audience of each social media platform and what they do will help you craft appropriate marketing strategies. What works on Facebook won’t work on TikTok. You have to adapt to what each platform is good for and who it’s targeted at. As time goes on, new social medias develop and older ones fade. This is why it’s important to…

Stay On Top Of The Trends

It’s a truth commonly acknowledged throughout the marketing world that an effective marketing strategy is one that is targeted, clear, distinct – and current. What kind of ads are doing well at the moment? What are hot topics, and can you relate them to your products or services? This is especially common for holidays and seasons.

Another essential part of staying on top of the trends is understanding how social media changes. Sites and apps that were popular five years ago could be nonexistent now. The ones that stay popular are constantly changing in order to stay relevant. For example, a while ago, Instagram made a switch from focusing on photo-sharing to optimizing reels, meaning that if you wanted to be seen on Instagram, you had a better chance with a reel than a picture.

If you want to be seen, you have to stay up to date with changes.

Have Distinctive Branding And Goals

This works for marketing in general, not just social media marketing. Distinctive branding is what sets your marketing strategy apart from your competitors. If you have a specific look, feel, and understand your audience, it’s much more likely that you’ll draw people in rather than risk them ignoring your efforts. If your business has a specific look and personality associated with it, it’s more memorable and impactful than one that is more general.

This is true for your social media pages too. A social media page that is all over the place and is trying to do too many things at once won’t have as much traction as one that has a cohesive look and purpose. People aren’t going to stay on a page that’s ugly, confusing, or doesn’t know what it’s trying to do. They will stay on one that is aesthetically pleasing and concise. How your page looks matters greatly if you want to bring in followers and reach more people.

Consistency Is Key

Common across most social media platforms is the fact that their algorithms favor consistency. You’re more likely to be seen if you have a consistent posting schedule. If you post whenever you feel like it, that can drop your visibility and make it so that only a tiny percentage of your following even sees your post.

The Power Of Influencers

Influencers can be a fantastic way to increase your brand awareness and reach. Influencers are people with big followings, aka a lot of influence. Businesses and brands often send influencers free products and payment in exchange for them to promote them to their followers. If an influencer tries and likes your product enough to promote it, their followers will be inspired to at least check it out and often want to try the product or service as well.

Be Engaging

This is true both for creating engaging, distinctive content, and for engaging with people who try to interact with your social media posts.If you aren’t responsive to comments and posts, people are less likely to pay attention to your business or think that you don’t care about your customers or clients.

Do You Need Help With Social Media Marketing?

At Performance Driven Marketing, we provide exceptional internet marketing services, including managing social media accounts. We have experience in staying up to date with the ever-changing realm of social media. We also offer multiple other digital and traditional marketing services, including graphic design and sales. If you would like to learn more about social media marketing or how else we can help your business, please contact us at Performance Driven Marketing today!

Monday	8:00 AM - 4:00 PM
Tuesday	8:00 AM - 4:00 PM
Wednesday	8:00 AM - 4:00 PM
Thursday	8:00 AM - 4:00 PM
Friday	8:00 AM - 4:00 PM
Saturday	Closed
Sunday	Closed

Call Now: 801.326.0582

PERFORMANCE DRIVEN MARKETING

Directions

Contact Us

Follow Us

Popular Pages