Social media is arguably one of the most popular and effective tools people use to stay connected. In fact, 79% of the U.S. population has at least one social media profile. Effectively managing social media for business needs can be difficult without the right strategy. Social media management focuses on creating, analyzing, scheduling, and engaging with your audience. Sharing content and useful information allows your audience to learn new information and ultimately builds the credibility and reputation of your company.
In-house social media managers work with a handful of platforms like Facebook, YouTube, Twitter, Instagram, and LinkedIn. There are over 800 social media sites, many of the smaller ones breaking down into smaller industries. How do you find the social sites that are best for your brand? Social media management will help you identify these networks, and Performance Driven Marketing social media experts can provide you with social strategies.
Why is Social Media Important?
Social media can improve your online presence and build your brand. It has been shown that social media does have a direct impact on your website’s page authority, domain authority, and overall website ranking. Social media does allow you to remain connected with your customers, and customers appreciate having a direct connection to businesses.
Over 3.2 billion people use social media worldwide. Social media management tools can help business owners effectively manage social media without the need to hire an in-house social media specialist. However, many clients are finding the importance of social media to be one of their top marketing needs.
Social Media Management Tools
If you are just getting started with social media, we recommend using a social media management tool. These platforms are designed to help you properly manage your online campaigns in an easy manner. Fortunately, social media tools are affordable and do make a difference in helping organizations get information to their audience. Social media engagement tools provide the following:
• Sponsored ads
• Targeted posting
• Multiple social site management
The social media tools are designed to save you time, and money, and increase your revenue stream. Making social media marketing easier in a crowded marketplace is one of the best investments you can make in your business. These tools will charge based on how many social media accounts you need to manage, and how many times you plan on scheduling your posts.
Staying on Top of Social Media
Performance Driven Marketing does provide social media management. Our experts can provide you with account setup and syndication needs. However, we do recommend businesses invest in social media management tools or hire an internal marketing specialist to assist in building their online presence.