Every year, content and how it intersects with web design changes. Content is king, and with how much content is out there, yours needs to be top tier in order to lure people to spend more time on your site. Web design impacts content marketing significantly, heightening the importance of truly stellar web design for an effective content marketing strategy. For the best results, you need your content and your design to work in tandem. Here’s what you need to know about some of the ways in which web design impacts content marketing.
#1. Makes Content More Accessible
It doesn’t matter how well-written and engaging your content is if your web design makes it hard to access. Web design impacts content marketing through making said content easily accessible with the implementation of intuitive navigation, so that people can easily click through your site without having to put in a lot of effort to try to find the pages that they’re looking for. If your users have to click through pages that have nothing to do with the information they want in order to get to said information, they’ll likely abandon your site out of frustration and irritation.
There are more and more websites being created every day – people don’t have the patience to deal with an inaccessible site. Luckily, web design impacts content marketing positively when it works with a sitemap, to make finding what you’re looking for a breeze. When web designers ensure there are menus, such as drop-down menus and hamburger menus, and search bars at the top of the site, it makes it so much easier for people to navigate through your site, causing people to spend more time on your site and be more likely to use your services.
The user experience, as always, is key. If someone finds your site through one of the pages that popped up in their Google search, you want them to be able to navigate through your site with ease from any page that they’re on, not simply the home page. Web design impacts content marketing through ensuring this.
#2. Enhances Content’s Aesthetic Appeal
Have you ever clicked onto a site just to see a massive block of text and clicked right out to find another site with similar content arranged in a more aesthetically pleasing way? Looks matter a lot, which is a key way web design impacts content marketing. Content needs to be neatly spaced and presented in a tidy, easily readable manner that is consistently placed throughout the website.
A page that is well designed, with a nice font, colors that work with your brand and on the eyes, that uses white space well, that is aligned neatly – these are all ways that content’s made easier to read. The simpler the better. People don’t want to have to scroll and scroll and scroll to try to find the information they want. Web design impacts content marketing by designing pages that are cohesive, neat, and organized clearly, so people can instantly find the information they’re looking for.
#3. Engages Readers
This way web design impacts content marketing goes hand in hand with the above point. It’s fine to read a page that is organized well, and that’s it. But a well-designed page that makes use of visual elements such as pictures and videos and graphs and the like? That makes the content more interesting and gives readers something to engage with. It’s all well and good to talk about how to fix a plumbing problem, but when you include images and videos, it makes that information really sink in and makes it so much easier to understand.
The more engaged your reader is with your content, the more effective your content marketing will be. Web design allows you to work with visual elements to enhance your content, break complex information down further into something easy to understand by someone who has no knowledge of your industry, and increases the likelihood that someone will work with your business.
#4. Enriches The Reading Experience
Web design impacts content marketing too, with how it enriches the overall reading experience, both through the ways listed above, and through the colors and fonts used on the site. If your fonts and colors are all over the place, it makes your site look jumbled and disorganized and unprofessional.
Colors and fonts that are consistent across your site and that fit with your brand and your industry can make your site that much more readable. You want your font color to complement your background color. A good contrasting color, plain and easy to read fonts, and consistency across your site will make your site that much more professional and easy to navigate.
These are but a few of the ways in which web design impacts content marketing. As you can see, it’s vital to have a good web design in order to ensure the effectiveness of your content marketing strategy. Performance Driven Marketing has several professional web designers in house who can create a beautiful, functional website for your business that will take your content marketing to the next level. Contact us today for more information!