If you’ve made a website with Google Business Profiles, you most likely received an email recently announcing that these sites will soon be turned off. While your first reaction may be to panic (What should I do? Where will my information go? How will this impact my business?), don’t worry — there are many other website options out there that can get the job done.

Keep reading to learn more about what this shutdown means for you, what your next steps should be, and how the web development experts at Performance Driven Marketing can help you transition to a new site.

What’s Going to Happen to My Google Business Profile Website?

Google Business Profiles are powerful tools for business owners to showcase their products or services, catch potential customers’ attention with photos, and share essential information such as store hours, social media and website links, important updates, and contact information. This free service is critical for anyone looking to reach a broader audience.

Until recently, Google Business Profiles allowed users to create simple websites powered by the information found on their Business Profiles. Starting in March 2024, these sites will be turned off, and anyone who tries to visit your site will instead be redirected to your Google Business Profile.

Here are some things you need to know about this upcoming change:

The redirect to your Google Business Profile will work until June 10, 2024. After that date, the URL will display a “page not found” message.
Any website links on your Google Business Profile that end in “business.site” or “negocio.site” will be removed from your profile in March. Other than this one change, Google Business Profiles will remain unaffected.
If you’re using a third-party custom domain name for the website made with your Google Business Profile, you will need to contact the hosting company and have them forward the domain to a different website.
If you have a Google Business Profile but have never created an associated website, you’re in luck — nothing should change for you.

For more complete information about changes coming to websites made with Google Business Profiles, visit the Google Business Profile help page.

Creating a New Website

Websites Made With Google Business Profiles are Shutting Down — Here’s What You Should Know

With the shutdown of your Google Business Profile website, you’re faced with a significant challenge: Creating a whole new website. Although this may be an unexpected hurdle in your business ownership journey, think of it as a blessing in disguise. You now have the opportunity to create a more comprehensive website, customize its appearance, add more detailed content, and take advantage of search engine optimization to improve your search rankings. Now is the time to expand your online presence and grow your business.

Of course, you can build your own website using any number of online tools; however, with the June 10 deadline fast approaching, you may not be able to get it done in time. Plus, if you don’t have experience with web development, SEO, or branding, chances are, you may not be satisfied with the end result.

That’s where Performance Driven Marketing comes in. We are online marketing experts, handling everything from branding development to website management to content creation. While you may be disappointed to see your old site go, taking advantage of our expertise to create a new and improved website is sure to help your business thrive.

Domain Hosting

The first step in creating your new website is either transferring your old domain or registering for a new one. This process may seem overwhelming, but at PDM, we can take care of everything for you. We use WP Engine, a secure hosting provider that is known for its excellent performance and stability, ensuring your website is protected from hackers and outages.

Web Development and Content Writing

In the digital age, the first interaction potential customers have with your business is likely to happen online. An attractive, functional website with engaging content isn’t just a luxury — it’s a necessity. Our web developers have extensive experience creating sites that not only function optimally but are aesthetically pleasing, as well. When it comes to content creation, our writing staff is unmatched, with extensive experience writing web content that is both engaging and informative.

Google Ads Management and SEO Expertise

Google is the number one search engine in the world by far. To maximize your online reach, you need to utilize Google Ads and search engine optimization practices. At PDM, we are well-versed in these powerful tools, ensuring we give your business a competitive edge.

Build The Website of Your Dreams with PDM

At PDM, we understand that owning a business is stressful, so why not pass some of those responsibilities on to the experts? Whether you want to transition to a new website, optimize your content for search engines, or reach a wider audience with advertisements, we can help you achieve your goals. When you work with PDM, the sky’s the limit!

If you’re unsure what your next steps should be in the face of your Google Business Profile website shutting down, don’t hesitate to schedule a free consultation with us. Together, we can grow your business, maximize your reach, and achieve greater success.

Embracing Diversity: The Power of Inclusive Marketing

Our world is more interconnected and diverse than ever, and the role of marketing has evolved beyond traditional strategies. Inclusive marketing has emerged in recent years as a powerful tool that resonates with diverse audiences and showcases a brand’s commitment to representation and equality.

When considering marketing strategies for your business, it’s important to understand the importance of inclusive marketing and how it can foster a healthy environment that values diversity, plus enhance clients’ and customers’ perceptions of your brand.

Understanding Inclusive Marketing

Inclusive marketing isn’t just a buzzword; it’s a strategic approach that shows your company values and respects the characteristics, backgrounds, and identities that make individuals unique. It’s all about crafting a campaign that reflects the true diversity of the world we live in. When a brand embraces inclusive marketing, its customers are more likely to feel seen, heard, understood, and valued.

Why Inclusive Marketing Matters

Inclusive marketing provides benefits to companies and consumers alike. Consumers are more likely to resonate with marketing in which they see themselves represented, which fosters greater understanding between companies and people and boosts the brand’s image.

Expanding Audience Reach

When you utilize inclusive marketing, you can tap into new, underserved markets. By creating content that resonates with diverse audiences, you can expand your reach and unlock the potential for exponential growth.

Building Trust and Authenticity

Consumers are drawn to brands that genuinely care about their values and experiences. Inclusive marketing showcases a brand’s commitment to understanding its customers and representing their unique characteristics, which fosters a relationship of trust between a brand and its customers.

Reflecting Real Life

Inclusive marketing mirrors the diversity of the real world. Our world includes people of all ages, sizes, races, and abilities, so marketing content should strive to represent a broad range of people, not just a narrow selection. When people see themselves represented in your marketing content, they are more likely to resonate with it and connect with your brand on an emotional level, elevating your brand’s status in the public eye.

Driving Innovation

Making room for diverse perspectives allows for fresh, innovative ideas. By embracing diversity in your marketing campaigns, you make room for a creative environment that generates unique, groundbreaking plans.

Key Strategies for Effective Inclusive Marketing

To fully embrace inclusive marketing for your company, here are six key strategies to consider.

#1. Educate Yourself

Sensitivity and cultural awareness are crucial to any inclusive marketing campaign. To learn what concepts, issues, and experiences matter to people, especially underrepresented communities, make the effort to educate yourself on their values and understand their perspectives. Study different cultures, backgrounds, and identities in order to be able to represent them authentically while avoiding stereotypes and cultural appropriation.

#2. Authenticity Is Key

Inclusive marketing should be sincere. Avoid including diverse people and experiences in your marketing campaigns for the sole reason of enhancing your company’s image while neglecting to put real thought and effort toward true inclusivity. This is called “tokenism,” which often does more harm than good. Your marketing strategies should align with your company’s long-term goals and values.

#3. Diverse Representation

Make an effort to include people of diverse ages, races, abilities, and lifestyles in your web content, advertisements, and other marketing materials, so that everyone who comes into contact with your brand feels they are represented in some way.

#4. Listen and Learn

In order to understand your audience’s needs and preferences, engage with them and truly listen to what they have to say. This can be done through focus groups, surveys, and social media. Incorporate their feedback into your campaigns and use their ideas to improve your brand.

#5. Collaborate with Diversity

If given the opportunity to collaborate with organizations, influencers, and activists who are advocates for diversity and inclusivity, take it! These collaborations can bring authenticity and fresh perspectives to your marketing campaigns.

#6. Accessible Content

To ensure your content is accessible to people of all abilities, make sure you provide alternative text for images, closed captions on your videos, and a user-friendly website.

Effective Marketing With PDM

At Performance Driven Marketing, we can take care of every aspect of your company’s marketing. From content writing to social media management to digital and print advertising, we do it all! We are especially proud to be SEO experts, and our methods are proven to give your company a boost in online search results, giving you the chance to reach more potential customers or clients.
If you’re interested in seeing what the expert team at PDM can do for you, come in for a free consultation. We can’t wait to elevate your company and help you develop your brand!

Typography is the art of arranging type, and its use in web design has a big impact on user experience. While its importance is often overshadowed by flashy graphics and images, typography quietly influences users’ perception of and interaction with web content.

When utilized effectively, typography establishes a brand’s personality, enhances readability, and guides users through a website. Keep reading to learn about the impact of typography on web design, plus tips for creating visually appealing and user-friendly websites.

#1. Readability of Typography

The primary purpose of any website is to convey information. If typography is difficult to read, information isn’t presented effectively, and users will quickly lose interest and click away from a site. For an engaging user experience, readability is essential. Choosing the correct font, size, line spacing, and letter spacing will ensure visitors to your website can easily consume your content.

#2. Brand Identity

Developing a distinct brand identity is crucial in conveying your brand’s personality and setting it apart from competitors. Brand identity includes the tone and voice of your content, brand values, logos, colors, product packaging, and typography. Together, these elements create a cohesive, recognizable image that allows your brand to be easily identified.

Carefully chosen fonts can set the tone of your website, evoke emotions, convey your brand’s values, and profoundly impact how people perceive your brand. For example, a classic serif font can represent tradition, while clean, sans-serif fonts create a feeling of modernity and innovation. If you’re looking to summon feelings of nostalgia, try fonts with unique, retro elements.

It’s also important to be careful to avoid fonts that are outdated, overused, or have connotations inconsistent with your brand’s identity. For example, you probably don’t want to use fonts like Papyrus or Curlz MT on your site, since many people find them to be overused and tacky. Additionally, many people associate Comic Sans with memes and internet humor, so if you want your brand to be taken seriously, opt for something more professional instead. With the right typography, you can create the proper visual representation of your brand’s values.

#3. Visual Hierarchy

Utilizing visual hierarchy guides users through your content, showing them in what order to look at information and ensuring they read the most important information first. When you strategically use design elements such as color, placement, and typography, you can emphasize headlines, subheadings, and calls to action, which makes it easier for visitors to navigate through your site and understand the structure of your content.

#4. Consistency

As people visit your website, you want them to gain trust in your brand. If your website is all over the place with its format, colors, and fonts, it reflects badly on your brand and makes your company look unprofessional.

One way to build trust and protect your professional reputation is through consistency. When you use the same fonts throughout your site, users are more likely to feel confident in your brand’s legitimacy, authenticity, and reliability. Consistent typography also aids in creating a seamless user experience and increases overall user satisfaction.

#5. Mobile Responsiveness

In a world where most people browse the internet on their smartphones, it’s important to ensure text is legible and aesthetically pleasing on small screens. Just because the text looks good when viewed on a large computer monitor doesn’t mean it will be readable when viewed on a phone. Creating a responsive website design includes utilizing typography that adapts seamlessly to screens of any size, preserving the user experience across devices.

#6. Accessibility

Ensuring your website is usable for individuals of all abilities, including those with visual impairments, is crucial. Typography is an essential component of accessibility and enables users with disabilities to read and understand your website’s content. Using web-safe fonts and providing options to resize text increase accessibility for your site.

Additionally, you may want to consider using fonts that are easier for people with dyslexia to read. There are many standard fonts such as Arial, Courier, and Century Gothic that are suitable for dyslexia, along with fonts specifically designed to minimize common reading errors and maximize accessibility.

Branding by Performance Driven Marketing

It can be hard to develop your brand’s visual identity on your own and keep it consistent between all your content. If you want to create a professional image and market your brand effectively, turn to the experts at Performance Driven Marketing. Our team can help you out with every aspect of marketing, from web design to internet advertising to content writing. To get started, schedule a free consultation today.

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What’s Going to Happen to My Google Business Profile Website?