If you’ve made a website with Google Business Profiles, you most likely received an email recently announcing that these sites will soon be turned off. While your first reaction may be to panic (What should I do? Where will my information go? How will this impact my business?), don’t worry — there are many other website options out there that can get the job done.
Keep reading to learn more about what this shutdown means for you, what your next steps should be, and how the web development experts at Performance Driven Marketing can help you transition to a new site.
What’s Going to Happen to My Google Business Profile Website?
Google Business Profiles are powerful tools for business owners to showcase their products or services, catch potential customers’ attention with photos, and share essential information such as store hours, social media and website links, important updates, and contact information. This free service is critical for anyone looking to reach a broader audience.
Until recently, Google Business Profiles allowed users to create simple websites powered by the information found on their Business Profiles. Starting in March 2024, these sites will be turned off, and anyone who tries to visit your site will instead be redirected to your Google Business Profile.
Here are some things you need to know about this upcoming change:
- The redirect to your Google Business Profile will work until June 10, 2024. After that date, the URL will display a “page not found” message.
- Any website links on your Google Business Profile that end in “business.site” or “negocio.site” will be removed from your profile in March. Other than this one change, Google Business Profiles will remain unaffected.
- If you’re using a third-party custom domain name for the website made with your Google Business Profile, you will need to contact the hosting company and have them forward the domain to a different website.
- If you have a Google Business Profile but have never created an associated website, you’re in luck — nothing should change for you.
For more complete information about changes coming to websites made with Google Business Profiles, visit the Google Business Profile help page.
Creating a New Website
With the shutdown of your Google Business Profile website, you’re faced with a significant challenge: Creating a whole new website. Although this may be an unexpected hurdle in your business ownership journey, think of it as a blessing in disguise. You now have the opportunity to create a more comprehensive website, customize its appearance, add more detailed content, and take advantage of search engine optimization to improve your search rankings. Now is the time to expand your online presence and grow your business.
Of course, you can build your own website using any number of online tools; however, with the June 10 deadline fast approaching, you may not be able to get it done in time. Plus, if you don’t have experience with web development, SEO, or branding, chances are, you may not be satisfied with the end result.
That’s where Performance Driven Marketing comes in. We are online marketing experts, handling everything from branding development to website management to content creation. While you may be disappointed to see your old site go, taking advantage of our expertise to create a new and improved website is sure to help your business thrive.
The first step in creating your new website is either transferring your old domain or registering for a new one. This process may seem overwhelming, but at PDM, we can take care of everything for you. We use WP Engine, a secure hosting provider that is known for its excellent performance and stability, ensuring your website is protected from hackers and outages.
Web Development and Content Writing
In the digital age, the first interaction potential customers have with your business is likely to happen online. An attractive, functional website with engaging content isn’t just a luxury — it’s a necessity. Our web developers have extensive experience creating sites that not only function optimally but are aesthetically pleasing, as well. When it comes to content creation, our writing staff is unmatched, with extensive experience writing web content that is both engaging and informative.
Google Ads Management and SEO Expertise
Google is the number one search engine in the world by far. To maximize your online reach, you need to utilize Google Ads and search engine optimization practices. At PDM, we are well-versed in these powerful tools, ensuring we give your business a competitive edge.
Build The Website of Your Dreams with PDM
At PDM, we understand that owning a business is stressful, so why not pass some of those responsibilities on to the experts? Whether you want to transition to a new website, optimize your content for search engines, or reach a wider audience with advertisements, we can help you achieve your goals. When you work with PDM, the sky’s the limit!
If you’re unsure what your next steps should be in the face of your Google Business Profile website shutting down, don’t hesitate to schedule a free consultation with us. Together, we can grow your business, maximize your reach, and achieve greater success.