Call Tracking Lines
You’ve sent out the email blasts, ran the social media ads, automated your SMS messaging, set up the scrolling banner on your website, and now you’re not quite sure which of your many marketing strategies are pulling in the sales. Call tracking allows you to measure the efficiency of your campaigns, helping you collect consumer data and analyze which leads are worth investing in.
With call tracking lines, marketers can assign distinct phone numbers to any advertisement or region, and use the numbers as referral sources on how well each of their segments are performing. These tracking lines still connect to your main company phone, allowing customers to reach you directly, all while logging the call’s data.
How Does Call Tracking Work?
Call tracking is made possible with a few elements:
- Unique Numbers: Each advertisement, campaign, product, or landing page is assigned a special phone number.
- Dynamic Number Insertion (DNI): This technology is used to automatically swap out main phone numbers on your website with a unique tracking line based on how the customer discovered your number.
- Data Collection: When the tracking number is dialed, the software automatically records important data like the phone number, caller’s source, call duration, and time.
- Routing and Forwarding: The call made to the tracking number is directly forwarded to your main business line, giving customers easy access to service.
- Analytics: The call tracking platform retains and organizes all the call data, providing you with a complete report of the segment metrics.
Why Should Your Business Use Call Tracking?
There are many benefits of setting up call tracking lines that can help you enhance your sales and streamline your advertising plans. These advantages include:
- Identifying broken links, confusing messaging, or complicated website navigation that can be improved for user access.
- Understanding the most popular keywords and trends that are driving your sales.
- Flexible advertising that allows you to collect data across multiple platforms, including digital ads, print ads, radio ads, and more.
- Saving money by understanding what advertisements convert sales and spending on more effective marketing campaigns.
- Improve customer service by recording calls and breaking down what interactions were most likely to end with a sale and a happy client.
- Software that automatically collects data and saves you the time and energy it takes to manually record campaign performance.
Optimized Marketing Campaigns
More and more companies are turning towards call tracking to help improve their advertising strategies and boost their overall sales. By tracing the journey from each campaign, platform, and keyword to customers, call tracking helps you see the whole picture. When you understand what entices clients to complete their purchases, the key demographics of those targeted clients, and the trends in their path to finding your business, you can tailor your campaigns to widen your reach and invest in the campaigns that are doing well. Call tracking gives you the power to make confident decisions with the money you spend on advertisements, the target audience you create them for, and what platforms you decide to list them on.
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Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Set Up Call Tracking With Performance Driven Marketing
Gain access to data that can be used to help you enhance your company’s marketing and reach by signing up for call tracking services with Performance Driven Marketing. When you work with us you get expert feedback and advice from professionals that want to see your business succeed. Contact us to learn more about call tracking lines and get a free consultation today!
Frequently Asked Questions
Do I lose my existing business number?
Not at all. Call tracking numbers act as a “forwarding mask.” When someone dials a tracking number, it seamlessly routes the call directly to your existing main office line, cell phone, or call center.
Will changing numbers on my website hurt my local SEO?
No, not if you use Dynamic Number Insertion (DNI) correctly.
Local SEO relies heavily on NAP (Name, Address, Phone Number) consistency across the web. Because DNI only changes the number dynamically in the user’s browser via JavaScript, search engine bots (like Googlebot) still see your main, hard-coded business number in the source code. Your local SEO remains perfectly safe.
Can I track text messages (SMS) too?
Yes. Most modern call tracking platforms allow you to text-enable your tracking numbers so you can manage text conversations and track them back to their marketing source just like phone calls.
Is call recording legal?
Yes, but you must comply with local wiretapping laws. Some states/countries require one-party consent (only one person on the call needs to know it’s being recorded), while others require two-party (all-party) consent.
- Best Practice: Always enable a brief automated disclaimer at the start of the call (e.g., “This call may be recorded for quality assurance”).