What’s one of the best ways to prove to your customers that your business is trustworthy and one of the best in your industry? Taking the extra step to make your local business guaranteed by credible agencies like Google proves to potential customers that you know the information and that your business has the experience they need. The Google Guaranteed Program is one of the latest tools released by Google to enhance listings for local businesses.
Understanding Google Local Services
How does Google Local Service Work? When you sign up with Google for a business page, you have several different options that are available to enhance your business. Advertising with local business tools allows you to receive leads from Google. When a lead comes to your listing, they can contact you directly through your Google Local Services listing and Google app services. Messages can be sent to your business profile, allowing you to respond in a timely manner, track bookings, and manage all these requests through a simple app on an Android or iOS device.
Google Local Ads
Utilizing Google Local Services, you can create targeted ads designed to reach the valuable customers you actually need. How does the advertising program work? You set a weekly budget based on the approximate number of leads you would like to receive. The number of leads that come in will vary each week, but you will not spend more than your budget. If you receive a lead that is not valid, you can dispute this lead with Google so you are not charged.
Charging for Local Service Leads
The Google Local Service tools are designed to charge for each lead you receive. The prices are determined based on the type of lead you receive and the job. However, each lead will go toward a weekly budget. How can you determine your weekly budget? This is where Performance Driven Marketing can assist. Our experts will review your market, and the local audience and use metrics to help give you a budget range for local service ads.
What does it mean to Be Google Guaranteed (Value Leads)?
When you sign up for Google Local Services, you can select if you would like to pay for advertising services, which gives you a Google Guaranteed Badge, which enhances your online reputation. The Google Guaranteed Badge is linked directly to your company reviews, helping customers to learn more about your business prior to communicating with you.
How Can I Become Google Guaranteed?
A Google Guaranteed business must meet several requirements by Google including having relevant insurance and licensing specifications. If individuals book a Google Local Services provider through Google, the individual, and company are both protected by the guarantee. The strict screening process will consider all the reviews and ratings of a company, and the owners will need to go through a background check.
Why You Need Google Guaranteed
When you search for a business, you will see that Google Guaranteed business listings are the first results, even over the Google Search Ads and the Google My Business listings. When relevant search results are returned, the individual will click on the link and they are taken to a new screen where they can request an estimate for services.
Not Satisfied? Google Covers It!
What happens if a person books through Google and they aren’t satisfied with the service? They can submit a claim to Google and will receive their money back. In fact, Google provides guarantees for up to $2,000 of work.
Coming Soon to a Local Audience Near You!
The Google Guaranteed program has not officially rolled out to all local markets, but it is in beta testing in multiple markets and has proven to be successful. Performance Driven Marketing is keeping a close eye on the new tool, and we do plan on offering it to our qualified clients. Early results have already shown that companies involved are receiving increased leads, over 1800% percent in certain markets!
Preparing Your Business for Google Guarantee
To ensure your business is ahead of the game when it is time to implement Google Guaranteed, here are some things we recommend:
- Make sure your business is correctly insured and licensed.
- Maintain your Google My Business page, and update it with accurate information.
- Address any negative reviews, and encourage reviews from satisfied customers.
- Contact Performance Driven Marketing to help you set up the program when it is available for your industry and the local area.
*Or call Performance Driven Marketing today to help navigate you through the process!
The Final Word from PDM
Finding the experts in lead generation isn’t hard when you work with Performance Driven Marketing. We have multiple trained experts in lead generation, market research, and data collection. Our goal has always been to help our clients find and connect with their local customers. Contact us to learn more about the Google local services programs that are available, and learn how they will improve your bottom line.