local seo
While basic SEO is good for most businesses, local SEO is a more specialized option that can help you reach the customers who are closest to you. Relevant businesses will pop up in search results when someone is looking for your services close to them. When a business doesn’t show up for a “near me” search, it can be hard to find quality leads that will turn into lifetime customers.
Performance Driven Marketing offers local SEO services in addition to our other SEO services to help businesses rank for their local area. A strong local SEO strategy will attract clients who are dedicated to working with you and see how you have helped other peers in the area.
Reach Customers In Your Area
Brick-and-mortar businesses need to attract local customers in person and online. Some local customers will never come across your physical business, so building a great presence online will help your business appear when they may be looking for a new place.
Local SEO also helps you appear at the top for searches like “best pizza in Denver” or “best bike repair in Chicago.” Ranking for these searches will bring people into your business and build trust with your brand.
Elements Of Local SEO
Focusing on the key elements of SEO is the best way to keep your business moving forward and reaching new customers. Our marketing experts focus on the following elements to help you become reputable in your city and state.
Building Your Google Business Profile
Enhancing your online presence starts with building your Google Business Profile. This profile is a catch-all of important information about your business and can be another form of social media marketing for your business. GBP has sections for business information, categories that describe your industry, and posts high-quality visuals that make your profile more attractive. Regularly posting updates to your profile will keep customers engaged and show consistency for your business.
Local Listings
Listings and citations that mention your business will help build your reputation and make it easier for local customers to find your business. Having your business registered with the big data companies will help your business show up for the everyday customer. Having local listings on Foursquare, Apple Maps, Yelp, and other local directories will boost your popularity. Having quality local listings will help your business pull up when people use one of the preset filters like “restaurants,” “museums,” or “things to do.”
Location Specific Keywords
When people are searching for a company, they often phrase it as a question and add their city or “near me” to their Google search. Doing local keyword research can help you rank when someone searches for:
- Drain unblocking
- Radiator installation
- Family-friendly restaurant
Location-specific keywords can also include the city or state where your business is located. Using these keywords will help you populate when someone is searching near that location. These keywords should also be used as the title of your page or blog so it pulls up during a Google search.
Demolish Your Sales Goals
Discover the exact number of leads you need to hit your revenue targets.
Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Building Credibility
A business will gain credibility when they appears in local searches and promote their work to customers on multiple platforms. Local SEO will utilize local listings, backlinks, and location-specific keywords so that customers feel that the business is legit and trustworthy. Leveraging online resources will push your name out into the world, help new people recognize your brand, and build your credibility to a wider audience.
Playing The Long Game
Proper SEO strategies will take time to pay off, so you need to be prepared to adjust and trust that what you are doing will yield results. Our experts can help you balance different marketing elements and help you beat out the competition.
Consistency is the best way to bring in customers who will remain loyal to you for years to come. Businesses need to focus on multiple elements if they want to continue to grow, which can be difficult for a business owner. Writing compelling content, optimizing images, adding internal links, and boosting local listings can be a lot to juggle, which is why you should hire a professional.
Trust The Marketing Experts At PDM
Performance Driven Marketing offers local SEO services to help those in our local community rank better and reach their target audience. Our experts keep up with the changing trends to help different clients adapt and reach their goals without falling behind. PDM has decades of combined experience to help you build a quality reputation in the local community.