With so much space on your website, you may think it is essential that you fill as much of it as possible. But, when considering an update, it is important to consider white space in web design.

This design concept is incredibly beneficial to business owners, but the idea of leaving spaces empty may seem daunting. At Performance Driven Marketing, we want you to understand why using white space in web design works better for your business than overfilling a page with content.

What Is White Space?

White space in web design, sometimes called negative space, refers to the blank spaces intentionally left content-free on a webpage. The term comes from the printing industry, where white space was used to describe any part of a printed page that doesn’t feature content.

In web design, white space includes margins, gutters, line height, spacing, and more on your website, and can be horizontal and vertical. As the 20th century began, the use of white space became much more popular, and soon web designers were utilizing white space in web design.

What Are The Benefits Of Using White Space In Web Design?

While white space in web design is intentionally unseen by users, it is incredibly important for user experience on your webpage. The benefits of using white space in web design include the following:

Improve Readability

The content on your website is useless if your users aren’t reading it. When utilizing white space, content won’t feel overwhelming or crowded, and you guarantee that content is much easier for users to skim through. This skimming of content means users are consuming more of your content than they would if you didn’t utilize white space in web design.

Focus Users’ Attention

When using white space, you have more control over where your users focus their attention. This white space draws your attention to headlines or important information for your users. If you’re trying to emphasize something especially important, white space is the perfect way to do that.

Create A Clean Aesthetic

Minimalism has become increasingly popular in home design. But this popularity doesn’t end there. It has also become a popular design concept for websites. By utilizing white space, you can create a clean web aesthetic that is visually appealing to many diverse audiences.

Visual Hierarchy

When using white space, you create a visual hierarchy for your users. Visual hierarchy is the path a user’s eye follows as they read through content. By properly utilizing white space, you ensure your webpage isn’t too cluttered or difficult to navigate.

Increase Call-To-Action

As we mentioned above, using white space can improve your user’s focus. This improved focus can be incredibly helpful if you are trying to improve call-to-actions (CTAs) on your webpage. Whether you’re trying to get users to schedule appointments, buy products, or learn more about your brand, white space can greatly increase your CTAs.

White Space Best Practices

No matter how you choose to use white space in web design, it is important that you follow best practices for it to be most effective for your mission. Below are a few best practices when incorporating white space into your website.

Maintain Web Margins

Nothing creates better harmony on your webpage than consistency. Without consistent margins on your web page, content may look cluttered, disorienting, and less polished. With white space in web design, ensure spacing between sections on each page is consistent. It unites your web pages and ensures content is easily readable. If you want your website to feel cohesive, make sure you’re maintaining margins.

Consider Mobile Users

With the internet available through most mobile devices on the market, it is important to think about mobile users when using white space in web design. White space on your phone may look vastly different on this smaller screen and make content overwhelming. Take your time and understand that you may need to adjust how content is displayed for white space to benefit your mobile website.

Create Symmetry

Symmetry is incredibly effective when used with white space in web design. It makes navigation of the site much easier for users, as their eyes will often follow the most logical arrangement of content. Using symmetry with white space ensures your user’s eye is pulled towards the most important information displayed on the page, which can, as we mentioned above, improve call-to-actions for your website.

Don’t Overdo It

While using white space in web design is incredibly beneficial for business owners, you must not overuse it. During the design process, ask yourself if your page looks too empty. If it does, you’re probably overutilizing white space. Your use of white space should enhance the content on your page but shouldn’t leave it looking sparse. If you’re struggling to decide if there is too much white space, seek a second opinion. Fresh eyes may help you see something you otherwise might miss.

Unique Web Design For You Business With Performance Driven Marketing

At Performance Driven Marketing, our expert graphic designers and web developers understand the importance of white space on your website. If you are looking for a unique web design that perfectly encapsulates your brand or would like to learn more about how our other services can benefit your business, contact us today.

When coming up with marketing strategies for your business, it’s essential to take web design into account. Web design is important for your marketing strategy more than ever. Your website is no longer just there so you can have something of an online presence; it’s a key component of how people discover you and decide whether or not to work with you. Here’s what you need to know about why web design is important for your marketing strategy and how to achieve success with your website’s design.

Web Design Is More Important Than Ever Before

Marketing is shifting more and more online. When you want to know about restaurants or businesses nearby, you turn to search engines. When you want to check the reputability of a business or a product, you look up online reviews and ratings. When you want to see what services a business offers, you want to be able to click through their website and have all the information you need at your fingertips.

As such, a beautiful, functional web design is important for your marketing strategy more than ever, and will likely only get more and more important as time goes by.

It’s About More Than Looks

You need your website to look good in order for people to want to spend time on it. But web design is important for your marketing strategy in more ways than just being aesthetically pleasing. A beautiful website that isn’t functional or designed well beyond presenting a pretty picture won’t help your marketing strategy much. In addition to being attractive, web design needs to take several other factors into consideration in order to be effective for your marketing strategy. Some of these factors are as follows:

Search Engine Optimization (SEO)

SEO is essential to a functional web design. While traditionally, SEO and web design have been pitted against each other, the truth is that you need both in order for your website to benefit your business. SEO increases your website’s visibility in search results by using keywords your target audience searched for, using correct links, positioning content in a way to increase visibility, and by making it easier for users to interact with your website.

Conversion Rate Optimization (CRO)

Your CRO measures how your website performs in order to make for a better user experience. How your website looks affects how effective it is, so you want a good balance between functional and simple. Too complex, and your website will slow down, which will drive potential customers away. Too simple, and your potential customers will be bored and leave to find another site that is more engaging.

User Experience (UX)

The user experience is one reason why web design is important for your marketing strategy. A good experience, and people are more likely to use your services than that of your competitors’, because they like your site. You want your website to be easy to navigate, load quickly, and to be attractive, crisp, and clean.

Analytics

You may have had a fantastic web design a few years ago, but times are constantly changing. Analytics is a key part of having a good website that helps your business. As times change, so too does your website need to change. Analytics will help you see how your website is performing, so you can make any necessary changes.

Branding

Web design is important for your marketing strategy in regards to your branding, too. You need it to be consistent with your brand across other platforms, on and off-line. Your website should reflect your brand positively, so that when people click on it, they get a good impression of you. A bad web design can destroy your chances of this.

Marketing Success With Web Design

As you see, having a good web design is important for your marketing strategy in a number of ways. When you’re coming up with your strategy, don’t forget about your website. Your website should be a priority when it comes to marketing. It’s how people will discover you, learn about you, form impressions of you. It’s important that it’s designed well and reflects you. Many businesses spend a good portion of their marketing budget on their website, precisely because of how vital it is.

Professional Web Design And Marketing

Performance Driven Marketing offers professional web design and marketing services for all your needs. We have a free website SEO audit so that you can see how well your website is performing. If you need help with your website or your marketing strategy, schedule a consultation today! We’re happy to help however we can.

Every year, content and how it intersects with web design changes. Content is king, and with how much content is out there, yours needs to be top tier in order to lure people to spend more time on your site. Web design impacts content marketing significantly, heightening the importance of truly stellar web design for an effective content marketing strategy. For the best results, you need your content and your design to work in tandem. Here’s what you need to know about some of the ways in which web design impacts content marketing.

#1. Makes Content More Accessible

It doesn’t matter how well-written and engaging your content is if your web design makes it hard to access. Web design impacts content marketing through making said content easily accessible with the implementation of intuitive navigation, so that people can easily click through your site without having to put in a lot of effort to try to find the pages that they’re looking for. If your users have to click through pages that have nothing to do with the information they want in order to get to said information, they’ll likely abandon your site out of frustration and irritation.

There are more and more websites being created every day – people don’t have the patience to deal with an inaccessible site. Luckily, web design impacts content marketing positively when it works with a sitemap, to make finding what you’re looking for a breeze. When web designers ensure there are menus, such as drop-down menus and hamburger menus, and search bars at the top of the site, it makes it so much easier for people to navigate through your site, causing people to spend more time on your site and be more likely to use your services.

The user experience, as always, is key. If someone finds your site through one of the pages that popped up in their Google search, you want them to be able to navigate through your site with ease from any page that they’re on, not simply the home page. Web design impacts content marketing through ensuring this.

#2. Enhances Content’s Aesthetic Appeal

Have you ever clicked onto a site just to see a massive block of text and clicked right out to find another site with similar content arranged in a more aesthetically pleasing way? Looks matter a lot, which is a key way web design impacts content marketing. Content needs to be neatly spaced and presented in a tidy, easily readable manner that is consistently placed throughout the website.

A page that is well designed, with a nice font, colors that work with your brand and on the eyes, that uses white space well, that is aligned neatly – these are all ways that content’s made easier to read. The simpler the better. People don’t want to have to scroll and scroll and scroll to try to find the information they want. Web design impacts content marketing by designing pages that are cohesive, neat, and organized clearly, so people can instantly find the information they’re looking for.

#3. Engages Readers

This way web design impacts content marketing goes hand in hand with the above point. It’s fine to read a page that is organized well, and that’s it. But a well-designed page that makes use of visual elements such as pictures and videos and graphs and the like? That makes the content more interesting and gives readers something to engage with. It’s all well and good to talk about how to fix a plumbing problem, but when you include images and videos, it makes that information really sink in and makes it so much easier to understand.

The more engaged your reader is with your content, the more effective your content marketing will be. Web design allows you to work with visual elements to enhance your content, break complex information down further into something easy to understand by someone who has no knowledge of your industry, and increases the likelihood that someone will work with your business.

#4. Enriches The Reading Experience

Web design impacts content marketing too, with how it enriches the overall reading experience, both through the ways listed above, and through the colors and fonts used on the site. If your fonts and colors are all over the place, it makes your site look jumbled and disorganized and unprofessional.

Colors and fonts that are consistent across your site and that fit with your brand and your industry can make your site that much more readable. You want your font color to complement your background color. A good contrasting color, plain and easy to read fonts, and consistency across your site will make your site that much more professional and easy to navigate.

These are but a few of the ways in which web design impacts content marketing. As you can see, it’s vital to have a good web design in order to ensure the effectiveness of your content marketing strategy. Performance Driven Marketing has several professional web designers in house who can create a beautiful, functional website for your business that will take your content marketing to the next level. Contact us today for more information!

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What Is White Space?