Artificial intelligence is quickly becoming a regular part of our everyday life. From AI smart assistants to self-driving cars, it has become much more common to utilize this technology. As it becomes a part of your personal life, you may even find it bleeding into your work life as well. But is using artificial intelligence to write your web content a good idea?

At Performance Driven Marketing, our team wants you to understand the risks associated with relying on AI to write your web content and why it is best to leave this work in the hands of humans. If you are considering using artificial intelligence to write your web content, keep reading before you make your decision.

What is Artificial Intelligence?

Artificial intelligence (AI) is a branch of computer science that teaches a computer to mimic human intelligence. There are two types of artificial intelligence: Narrow AI, which is good at completing specific tasks, and General AI, which is good at doing a wide variety of tasks.

You may be more familiar with each type of AI than you realize. Programs like Siri and Alexa are examples of general AI. They can do tasks like setting alarms, making phone calls, and answering basic questions. Narrow AI can include things like self-driving cars and IBM’s Watson.

While AI does a great deal to help people, there are concerns about AI affecting job security, answer accuracy, and accountability. While it is an incredibly powerful tool, it is important to use it wisely.

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Understanding AI in Marketing

AI has increasingly become a popular tool in marketing. There are several different ways that AI can help you with your marketing, including the following:

Chatbots and customer service: With the help of artificial intelligence, businesses can provide 24/7 assistance to customers on their websites. They can help answer questions and improve overall customer experience.
Search Engine Optimization: AI tools can help you improve your website rankings by analyzing your content quality, keyword use, and user behaviors on your webpage.
Market research: Using AI, you can help you keep track of emerging trends, keep track of competitor actions, and gather insights that make it easier to tailor your future marketing efforts.

Should AI Write Your Web Content?

You may think relying on AI to write your web content is the fastest and best way to update pages and build new websites. However, while there are many AI writing tools available, it is important to understand the setbacks you may experience if you trust AI to write your web content. The problems with relying on AI to write your web copy include the following.

Struggle to engage with your audience

One of the most significant challenges you face when you allow AI to write your web content is a struggle to engage with your audience. While AI can write content, it cannot necessarily do so in a way that is engaging enough to encourage your audience to continue reading. If AI writes your web content, you may find that it is more generic than you intend, and you’ll likely struggle to convert website visitors into meaningful consumers.

Lack of human touch

If you’re a smaller business, you have a great advantage when trying to build a meaningful connection with the community around you. However, when you allow AI to write your web content, it doesn’t do so in a way that captures your humanity. The writing on your website may feel more sterile than you intend, which may be off-putting to some of your target audience.

AI can’t write about complex topics

While AI writing tools may be able to write about some topics, they struggle as the concepts become more complex. If you are in industries such as healthcare or law, you likely want to convey information in a way that is easy to understand. An AI tool may not understand how to portray this complex information in a way that is easily understood, making your web content difficult to understand.

Delivers an inconsistent voice

When you choose to use an AI writing tool to write your web copy, you may find that it delivers an inconsistent voice from webpage to webpage. It may also struggle to understand your brand voice and desired message. When it comes to writing content for your target audience, AI doesn’t understand how to convey emotion, making it feel inauthentic.

Let Performance Driven Marketing Write Your Web Content

We understand that relying on AI to write your web content may sound appealing. It can quickly deliver content without having to worry about spelling and grammatical errors. However, there are many risks associated with overreliance on these tools. You didn’t start a business to market to a computer and shouldn’t rely on one to craft your marketing message either.

If you’re looking for a company to write your web content, our team at Performance Driven Marketing is here to help. With our years of experience crafting compelling and engaging web content, we’re confident that our team can help you create the website of your dreams.

From graphic design to search engine optimization and more, our team can help you from the start of your website development process onward. If you’re interested in working with our team at Performance Driven Marketing, or you would like to learn more about our services, reach out to us today.

Want to learn about how to write for SEO so that your content ranks better? You’re in the right spot. Here, we’ll go over different writing styles and how writing for SEO is different from other types of writing so you’re better equipped to make your writing actually show up in Google search results. Let’s get into it!

Different Types Of Writing

Important Ways Writing For SEO Differs From Other Types Of Writing

There are 4 main types of writing.

Expository. This type of writing explains concepts and shares information. It focuses on the facts and uses evidence to expound on them. With this type of writing, you don’t express opinions.
Persuasive. This type of writing includes opinions, using evidence and justifications in order to convince the reader of something, such as why you should see a chiropractor.
Descriptive. This type of writing uses imagery in order to engage the audience. Most commonly seen in books, it can be used elsewhere too.
Narrative. This type of writing shares information within the context of a story (aka, a narrative).

People can sometimes confuse different types of writing, especially expository and persuasive. However, if you’re expressing an opinion, even if everything you’re saying is based on facts, that’s categorized as persuasive, not expository.

What Is The Best Type Of Writing For SEO?

The writing realm is a tricky one. People tend to have a superiority complex and think that their writing style or what they prefer is better. If something doesn’t suit their tastes, they claim that it’s “bad” rather than recognizing that “this isn’t for me”. It’s important to realize that everyone’s preferences are different. What one person hates, another will adore. Just because one person wouldn’t write something a certain way does not mean that it’s bad – it just means that it isn’t to their liking.

Fortunately, there are people who have many different writing styles out there, so there’s something for everyone. What matters is that you are using proper grammar, spelling, and the like. It’s generally advised to follow writing “rules”, such as going for an active tense rather than passive.

However, if you’re an experienced, skilled writer, you can break common rules and still draw your audience in, just like how artists break rules in order to develop their own personal style. This typically applies more to narrative writing than other types of writing, though.

So, in short: there isn’t a “best” type of writing for SEO. You can rank well regardless of whether your writing style is strictly professional, devoid of descriptions or opinions, or whether it’s chatty and engaging. However, there are some things that you need to do with your writing for SEO that may not be obvious.

What Is Writing For SEO?

Regardless of your personal writing style, there are guidelines in writing for SEO in order to help your content rank well in search engines. There are so many wonderfully written blogs and pages out there, but because they weren’t written for SEO, they don’t show up in search results.

Basically, when you’re writing for SEO, you’re optimizing your content in order to be relevant to certain keywords and to answer user intent. The goal is to get your content onto the first page of Google search results – and high up there, too. This ensures that more people see your content, generating more traffic to your site.

Writing for SEO is important if you want your blogs or webpages to be seen, because most people only look at the first page of Google search results. If your site isn’t one of the first ones people see, they might not see it at all, unless they’re willing to click back page after page in order to find it. While advertising can bring traffic, if you don’t run ads, you need your content to be optimized in order to make it work for you.

How Does Writing For SEO Work?

Before we get into this section, it’s important to note that there’s no magic formula for getting your content to rank. There are a lot of factors that impact ranking, such as site authority. For instance, if you’re in the medical field, most of the results on Google’s first page will be from highly reputable sites, like the Mayo Clinic, Cleveland Clinic, Healthline, and the like. Because of this, even if you do everything right, you may not get on the first page.

That said, here are some things to keep in mind when writing for SEO.

Write for humans. When you want to rank well, it can be tempting to forget about readability and write for the algorithm. However, your writing must be targeted at humans. If it isn’t keeping people on your site, it’s stuffed with keywords, or other such issues, your SEO ranking can drop.
Match search intent. How many times have you Googled something only to end up adjusting your search in a variety of ways because none of the results match what you’re looking for? Writing to match search intent can help your content rank better, especially if this is a common issue for what you’re writing about.
Find the right keywords. Keyword research is a must. Having the right keyword and incorporating it naturally into your content can be the difference between content that ranks well and content that no one sees. Be careful not to keyword-stuff, because this negatively impacts your SEO.
Link to high quality sites. By this, we mean .govs, .edus, and .orgs. If you link to a low-quality, spammy site, people may assume your site is spammy too.
Optimize. What this means is adding your keyword throughout your page, such as in your social media description, your URL, the title tags and alt tags of images you use, your headings and subheadings, and more. It also means using internal and external links, power words, numbers, and other such tactics to draw traffic to your site.
Go for longer content. We don’t mean run-on sentences and repeating yourself over and over. We mean go into depth about the topic you’re writing about. While it’s natural to assume that shorter is better in this day and age of short attention spans, Google actually prefers longer content. Optimizing your content can make said longer content less overwhelming to your readers.

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These are just a few of the things that you can do when writing for SEO in order to help your content rank. As you can see, writing style doesn’t matter so much as staying on top of algorithm changes, writing for humans, and knowing how SEO works.

Leave The Writing To Our Professionals

If you’re overwhelmed by the idea of trying to get your content to rank well on search engines, you can hire professionals to write for you or edit your writing so it works for SEO instead. Here at Performance Driven Marketing, our content writers and SEO specialists have extensive experience in getting all sorts of different writing styles to rank well in search engines. Contact us today to learn more about our SEO services and how we can help your business succeed.

Here at Performance Driven Marketing, we pride ourselves in taking the time to still do business with a handshake and to sit down with our clients and our employees in order to discuss how everything is going. Our communication, honesty, and real results have led us to become one of the top marketing agencies in the state of Utah. Our highly skilled marketing agency consists of marketing specialists, web developers, SEO experts, graphic designers, content writers, and more.

Each month, we’d like to spotlight some of our specialists or one of our clients so that you can get to know us a bit better. We’ll kick off this PDM Spotlight series with our content writers! The content writers are responsible for writing the content on webpages, blogs, city pages, recent projects, and more.

The Writing Team

Sarah Masek

Sarah Masek studied sociology and criminology at the University of Utah. She’s always liked writing and editing and has worked as an alpha reader and a beta reader for casual writers and published authors alike. After an internship with the Utah Coalition Against Sexual Assault, she learned that she liked coming up with content for campaigns. That, combined with writing articles in her university years, led her to discover content writing as a career path.

Outside of work, she writes futuristic fantasy books and spends time with her horse. She also draws, paints, reads tons of fantasy, sci-fi, and romance novels, and goes to the gym.

Marisa Nelson

She is a recent graduate of Weber State University with a Bachelor’s in Communication. She didn’t think that she would end up as a writer; her dream was always to do something creative. She thinks when she found Journalism and Communication, it was the perfect mix of writing, listening, and creativity that she needed. She currently lives in Brigham City with her husband, Taylor. She loves writing, reading, watercolor painting, traveling, and spending time with family.

Rebecca Gonzales

Rebecca has always loved writing. While earning a Bachelor’s degree in communications with an emphasis in journalism from Weber State University, she completed a marketing internship and enjoyed working on a variety of different projects, from web content to social media to branding, and decided marketing was a good fit for her. Outside of working at PDM, Rebecca teaches dance classes, sews, reads, and hangs out with her pets.

Molly Parr

Molly likes to think of herself as a lifelong learner. She’s loved writing since she was a child, and after graduating from Weber State University with a degree in Communication with an emphasis in Public Relations and Advertising, she wanted a job that would allow her to pursue this passion while continuing to learn and grow. Now, working at PDM, Molly enjoys that every day is a little different from the last. She appreciates that every client has something new to teach her.

When Molly isn’t writing, she’s checking another book off of her ever-growing reading list, spending time with her friends and family in the beautiful Utah sunshine, or traveling and experiencing the beauty of unique cultures and people.

Elizabeth Robinson

Elizabeth has a passion for learning and loves a good challenge. She earned a Bachelor’s degree from BYU in Communications (Public Relations) and Entrepreneurship. While she was studying, she took several marketing classes and had marketing internships that eventually led her to pursue it as her chosen career. Whether it’s through writing, music, video creation, business startups, or other things, she loves being creative. When she’s not writing, Elizabeth loves to ski, rock climb, go boating with her family, watch a good Netflix show, and do it all with her husband.

Meet The Writers

1) What inspired you to pursue a career as a writer?

SARAH: I’ve always loved writing, ever since I was a kid hand-writing stories in notebooks, then writing fanfiction online, to then writing articles during university and working on my own books to get published. It’s fun, I’m good at it, and I love being able to learn with everything we do here.

MARISA: Having social anxiety for a majority of my life, writing my thoughts and dreams down was a way to express myself. I honestly never thought I would pursue writing as a career, but now there is nowhere else I would rather be. I have loved getting to talk with people and make connections through writing so I think that is the main reason I choose to pursue it.

REBECCA: I’ve always been good at writing, and it’s something I enjoy. Words can be powerful tools!

MOLLY: Much like every other writer who answers this question, I have always really enjoyed writing. I worked as a writer while I was in school, and when I graduated, I knew I wanted to continue writing full-time, so I looked pretty exclusively for writing positions.

ELIZABETH: I’ve always enjoyed writing and I developed an interest in marketing in college. I ended up getting a job being an SEO specialist with a small marketing agency and I especially enjoyed the SEO writing.

2) What is your favorite part of this job?

SARAH: Being able to learn and the diversity of the projects we do. Everything has its appeal, from webpages to city pages to blogs. The environment here is wonderful too. Everyone works together and helps each other out.

MARISA: My favorite part (so far) is the variety of topics and clients that I get to write about! As well as all the people who have been so encouraging and helpful to me as I am learning.

REBECCA: I love being able to learn about many different industries and writing about a wide range of subjects.

MOLLY: I think, more than anything, I really enjoy getting to do research. It’s a lot of reading and shuffling through information, but it can be incredibly rewarding to watch your research turn into something more substantial, like a blog or webpage.

ELIZABETH: I really enjoy the relaxed work environment and learning about different industries.

3) What are your hobbies? What is your favorite thing to do outside of work?

SARAH: I love spending time with my horse, working on my books, drawing, painting, reading, and going to the gym. I don’t do them much, but I also love kickboxing, ballet, and archery.

MARISA: I love to read and paint with watercolor! I also am addicted to sweets and love to make soda or ice cream runs with my husband or sister.

REBECCA: I like reading, sewing, playing the piano, and dancing. I also teach ballet and tap classes in the evenings and on the weekends.

MOLLY: When I’m not at work, I really enjoy spending time with family and friends, reading, and traveling. I love getting to learn and explore new places and new things.

ELIZABETH: I love being outside! I love skiing, rock climbing, swimming, hiking, and camping. I also enjoy playing the piano, going on bike rides with my husband, and playing sports (especially volleyball).

4) Have you read any books or seen any movies/shows lately that you’d recommend?

SARAH: I recently finished The Stardust Thief by Chelsea Abdullah, which was such a fun adventure with fantastic character dynamics. Sense8 on Netflix is an incredible show with beautiful cinematography and a unique storyline.

MARISA: Pivot Point by Kasie West was a book I finished recently that was way better than I expected! I also just finished Emily In Paris on Netflix and can’t wait for the next season.

REBECCA: I’ve recently been rewatching one of my favorite shows, Chuck. It’s about a regular guy who accidentally downloads a bunch of government secrets into his brain and has to balance a life of spying and espionage while still working his regular job at an electronics store. It’s criminally underrated, and everyone should go watch it!

MOLLY: I’ve just recently finished watching Only Murders in the Building after my mom recommended it to me about a million. I’m not normally all that interested in television shows, but there is something about this one that is so addicting.

ELIZABETH: Top Gun: Maverick is the best movie I’ve seen in a long time!

5) What are your favorite productivity hacks? How do you stay focused?

SARAH: Getting the hard/time-consuming things out of the way in the morning, so that by the end of the day when your brain is fried, you can bust out easier tasks. I like competing with myself and seeing if I can beat my own personal times for things. As a perfectionist, there’s nothing like a ticking timer to get your brain to focus on the job at hand and get ‘er done.

MARISA: This is a great question! I like to have things outside of work (hobbies, vacations, dates, etc.) that keep me balanced. I also find that staying organized and making a to-do list is helpful for me because I feel better when I can cross things off my list.

REBECCA: I like to sit on an exercise ball while I work. Moving around helps me stay focused. I also like to make to-do lists to keep myself on task.

MOLLY: When I was in college, I listened to the same Pride & Prejudice-inspired playlist on YouTube while doing homework and studying. I don’t know what it was about this specific playlist, but it kept my mind focused. Even now, I find myself drawn back to this same playlist over and over when I’m feeling unfocused.

ELIZABETH: One of my favorite things to do is make a checklist for the day. This helps me know exactly what needs to get done and plan my day accordingly.

6) How do you get energized for work?

SARAH: Energy drinks. I’ve been healthier lately, though, and turning more to green tea and smoothies with fruits that help boost energy, like apples, bananas, raspberries, etc. But the caffeine addiction is real, and I despise coffee with a burning passion. So, energy drinks and tea it is.

MARISA: Thinking about new ideas on what to write helps! I have a fear of getting too comfortable and complacent with life, because I have before. So, challenging myself to find something new and try to work on my writing style each day is important to me.

REBECCA: I don’t, haha. I’m always tired.

MOLLY: Coffee. So much coffee. I also like to drive with my windows rolled down on my way into the office. If it’s cool enough, it gives me a good jolt of energy before I start working.

ELIZABETH: Spending a little bit of time every morning talking with my husband helps me wake up and get excited for the day. A good Dr. Pepper at some point in the day also helps 🙂

7) Do you like writing with music or shows in the background or do you need quiet? If you listen to something while you write, what’s your favorite thing to listen to?

SARAH: I used to need silence, but now I listen to playlists. I usually listen to movie soundtracks and character playlists from my stories. If I’m working on posting content, I’ll put on an audiobook instead. Right now, I’m working my way through Sarah J. Maas’s Throne Of Glass series.

MARISA: It depends on the day, but I usually listen to or watch something. I am currently rewatching New Girl for the fifth time while I work or I watch crime documentaries as I write, lol.

REBECCA: I always have a show on while I work for background noise. It’s usually something I’ve seen a bunch of times before and don’t have to pay a lot of attention to, like Psych or Parks and Recreation.

MOLLY: I always have something playing in the background while I’m writing. If I’m watching a show, I try to turn on something I’ve seen before so I don’t get too distracted. Otherwise, I’m listening to something on Spotify. Right now, I’m bouncing between Harry Styles, Noah Kahan, and Taylor Swift.

ELIZABETH: I generally work best with instrumental music playing in the background that is upbeat and energetic.

8) What’s something that made you smile recently?

SARAH: My horse always nickers and comes right over as soon as she sees me, no matter where she is. It never gets old.

MARISA: My niece just started crawling and she has the cutest giggle. We love getting to see her often and she makes us laugh.

REBECCA: My pets! My family has two dogs and two cats. They are constantly making me laugh!

MOLLY: Definitely my cat. Generally, he’s pretty independent, but sometimes he’s in a really cuddly mood. He likes to sit on my shoulder and purr while I pet him, and it always makes me so happy.

ELIZABETH: My twin nephews just turned 5 and they had a cow-themed birthday party. They are the cutest!

9) What is your best piece of advice?

SARAH: No matter what you do, there’s someone who’s going to have an issue with it, so you may as well do what you love.

MARISA: Find the things that make you happy and do them. Don’t let people’s opinions or expectations stop you from living a joyful life. If you want to post videos on TikTok because it’s fun? Do it! Want to start a fitness page on Instagram? Do it! Want to sit at home and watch cartoons with a blanket? Do it! Life is too short to worry about the opinions of others.

REBECCA: I don’t think I have any. I’m mostly the one who needs the advice, haha.

MOLLY: I think the best advice I can give is to trust that everything happens for a reason. Sometimes, when you’re so zoomed in on something, it’s hard to see the bigger picture. But when you take a step back, you get a chance to see things a little clearer.

ELIZABETH: I’m not much of an advice giver, but I would say enjoy the little things in life.

10) Got any favorite quotes?

SARAH: “Day One or one day: you decide.” – Paulo Coelho

“There are two kinds of people. Those who think, ‘I don’t want anyone to suffer like I did.’ And those who think, ‘I suffered; why shouldn’t they?’ Be the former.”

MARISA: “Life isn’t perfect but your outfit can be.”

“Turbulent times are often opportunities to thrive.”

REBECCA: Not really any serious ones. My family and I are always quoting our favorite TV shows, though. I’m particularly fond of “I can’t help it, Shawn. My body craves buttery goodness.” (from Psych)

MOLLY: “The future belongs to those who believe in the beauty of their dreams.” -Eleanor Roosevelt

ELIZABETH: One of my favorites is, “Whatever you do, do it well.” – Walt Disney

Do You Need Professional Content Writing Services?

If your website has low-quality or copied content or if you’re looking to start a site for your business, we here at Performance Driven Marketing can write compelling content that helps your site get noticed. To learn more about our content writing services or about any of our other marketing services, please don’t hesitate to contact Performance Driven Marketing today.

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What is Artificial Intelligence?

Understanding AI in Marketing