As Performance Driven Marketing expands in the number of clients we serve, our company has been expanding as well. We welcome our newest Content Writer to the team, Rylie Jackowitz! She has been hired on at our Utah location and is already hard at work to write content, like blogs and articles, for some of our clients.

We gave her our traditional get-to-know-you questions to get to know a bit more about her personal life and her work style. We’re happy to have you join us, Rylie!

1- What’s your favorite thing to do on the weekends?

I love having slow mornings, going to church, spending time with my husband, and doing chores (I know. Weird).

2- Are you into podcasts or do you only listen to music? What have you been listening to lately?

I mostly just listen to music, although I’ve been trying to get more into audiobooks since I have an endless reading list. My top music always changes with my mood but I have a few go-to genres: alternative pop, celtic, classical, indie folk, 40s Big Band, and 50s rock-n-roll.

3- Disneyland or Disney World?

I have never been to Disney World, but I grew up going to Disneyland with my family, so I definitely have a lot of favorite memories from there. Fun fact: I went to Disneyland Paris this last year while on my honeymoon!

4- When you were a kid, what did you want to be when you grew up? Do you think that translates to what you do now?

I wanted to be so many things when I was a kid: singer, artist, dolphin trainer, DS game designer, baker, and mom. Weirdly, I think it translates to what I do now because it shows that my interests and hobbies are always adapting and changing!

5- Favorite pizza toppings?

I’m a big fan of gourmet pizzas with unique toppings. Some of my favorite toppings (not all together) are goat cheese, balsamic vinegar, roasted corn, chicken, spinach, bacon, pears, white sauce, and apples.

6- If you could be a superhero, what would be your ideal superpower? Why?

My ideal superpower is definitely flying. I grew up in the mountains in Northern California and always wanted to see what it was like at the top of the giant pine trees.

7- Describe your perfect day

My perfect day would begin with breakfast in bed, complete with coffee, French toast, and strawberries. I would then love to do something outdoors with friends – like a hike, afternoon by a lake or river, or picnic in the park – or something casual on the town, like grabbing coffee or thrifting. As long as there’s good quality time with people, I would be happy. Then finishing up with sushi for dinner and a cozy movie night would be perfect.

8- What is your favorite type of weather?

I definitely love the sunshine, although I think it’s the most beautiful type of weather when it’s sunny and rainy at the same time (apparently called a sunshower!).

9- How do you stay productive at work?

I have a few things that keep me in the zone. I like listening to music, but it has to be instrumental, otherwise I can’t write! I’ll usually rotate through lo-fi, classical, ambiance, piano, or celtic. I make sure to have a snack and yummy drink nearby and I also have a secret stash of peppermint patties to serve as a little motivator throughout the day.

10- Do you have a morning routine at work? If so, what’s it like?

I have found that I like making a sticky note list of all that I want to get done in the day. Having a physical list helps me feel productive when I can cross each thing off. I will usually start the day with writing out my list, choosing my music, checking email, drinking coffee, and then I lock in.

11- What’s one work-related thing you want to accomplish in the next year?

I mostly want to learn anything and everything I can. I enjoy being creative, so developing new skills and avenues of doing that feels exciting.

More About PDM Utah

Performance Driven Marketing is dedicated to helping businesses see better online and real-life results. While our focus is to help you rank on Google and get your website seen by more people, we promise more than just clicks. Those who see your online presence are more likely to book with you when you trust the experts at PDM. Get a free website consultation or give us a call to discuss SEO packages.

Content writing is important for a business of any size. Writing blogs can help you provide more value to your customers or share current promotions. Creating an SEO-optimized blog will help your website to rank higher on search engines. Optimizing blogs and web pages will increase your website viewers and improve your business reach. Here are our top tips for writing an SEO-optimized blog that will work for your business.

1- Answer A Common Question

The highest-ranking blogs will answer a question that people are typing into Google. Answering a common question in your industry will help you to have a better-optimized blog. Common questions like “How do I fix a clogged toilet?” or “What is the best brand of road bike for beginners?” are questions that would be frequently searched in Google and you can provide a quality answer too. Choosing a question in your niche will help you beat your competitors on the specific search rankings.

2- Use Subheadings

Breaking up the text will keep readers engaged with the blog. Subheadings also provide more context to the subject you are writing about. Headings also make it easier for Google to scan your content. Google crawls blogs and webpages to see if they provide relevant information. H2 and H3 will not only improve your organic search rankings but will make it easier for your clients to digest.

3- Choose A Trending Keyword

Before choosing a keyword, you should conduct some research. Identifying one keyword is crucial to the entire structure of the blog, but you can also benefit from supporting keywords. Using tools like Google Keyword Planner, SEMrush, or Moz will help you determine which words or phrases have the highest search volume. If you use a target keyword that your audience is searching for, you will have a well-optimized blog.

4- Have A Human Write The Content

As more and more AI options come into the world, it can be tempting to utilize it for your content. Business owners have a lot to deal with, so delegating something time-consuming like content creation to a robot is often what businesses choose to do. While AI can be helpful in certain aspects, having it write blogs or web pages will get you flagged by search engines.

Not only is AI content frowned upon by Google, but it can also be inaccurate and should not be used in an SEO-optimized blog. These content generators scan other information on the internet and what questions have been asked by the searcher. The AI will get smarter, but it can still make mistakes or write wordy sentences. Having a content writer or a human on your team writing the content will save you frustration down the road.

5- Provide Value To Your Clients

Another way to ensure your blog is highly ranked is to provide answers and value to the person reading. If your title claims to have the “secrets” to better SEO or says it contains “7 benefits of air duct cleaning” it should provide that information. Choosing a relevant topic and doing your own research on the topic will ensure that readers gain something from the article.

6- Use Images And Videos

All of us like to see visuals, especially when we are looking for a solution or answer to a question. Visuals are a great way to drive your point home in an SEO-optimized blog and show your readers that you know what you are talking about. Using images and videos will also break up the text, making it easier to read.

Including even just one photo will increase your ranking chances, but adding up to three or two photos and a video will help even more. Depending on the length of your blog, you may need more visuals in order to avoid a wall of text. Use your best judgment on the spacing and amount of visuals you include.

7- Optimize Your Meta Description

The meta description is the text that appears under your title on a Google search. This gives readers a glimpse into what the blog will provide and can immediately hook your readers. Include your keyword in your title and your description to help improve SEO.

The meta description should be under 160 characters and include the keyword. Hooking your readers and providing them with insight into the answer will ensure your blog is SEO optimized.

Blog Writing From The Team At PDM

At Performance Driven Marketing we offer content writing to help you reach the top of search rankings. Our team has a lot of combined experience that helps clients in all industries to have better content and blogs. Blogs and well-written content are key in promoting your business. Let us take over your marketing and save you time to focus on other business aspects.

If you’ve made a website with Google Business Profiles, you most likely received an email recently announcing that these sites will soon be turned off. While your first reaction may be to panic (What should I do? Where will my information go? How will this impact my business?), don’t worry — there are many other website options out there that can get the job done.

Keep reading to learn more about what this shutdown means for you, what your next steps should be, and how the web development experts at Performance Driven Marketing can help you transition to a new site.

What’s Going to Happen to My Google Business Profile Website?

Google Business Profiles are powerful tools for business owners to showcase their products or services, catch potential customers’ attention with photos, and share essential information such as store hours, social media and website links, important updates, and contact information. This free service is critical for anyone looking to reach a broader audience.

Until recently, Google Business Profiles allowed users to create simple websites powered by the information found on their Business Profiles. Starting in March 2024, these sites will be turned off, and anyone who tries to visit your site will instead be redirected to your Google Business Profile.

Here are some things you need to know about this upcoming change:

The redirect to your Google Business Profile will work until June 10, 2024. After that date, the URL will display a “page not found” message.
Any website links on your Google Business Profile that end in “business.site” or “negocio.site” will be removed from your profile in March. Other than this one change, Google Business Profiles will remain unaffected.
If you’re using a third-party custom domain name for the website made with your Google Business Profile, you will need to contact the hosting company and have them forward the domain to a different website.
If you have a Google Business Profile but have never created an associated website, you’re in luck — nothing should change for you.

For more complete information about changes coming to websites made with Google Business Profiles, visit the Google Business Profile help page.

Creating a New Website

Websites Made With Google Business Profiles are Shutting Down — Here’s What You Should Know

With the shutdown of your Google Business Profile website, you’re faced with a significant challenge: Creating a whole new website. Although this may be an unexpected hurdle in your business ownership journey, think of it as a blessing in disguise. You now have the opportunity to create a more comprehensive website, customize its appearance, add more detailed content, and take advantage of search engine optimization to improve your search rankings. Now is the time to expand your online presence and grow your business.

Of course, you can build your own website using any number of online tools; however, with the June 10 deadline fast approaching, you may not be able to get it done in time. Plus, if you don’t have experience with web development, SEO, or branding, chances are, you may not be satisfied with the end result.

That’s where Performance Driven Marketing comes in. We are online marketing experts, handling everything from branding development to website management to content creation. While you may be disappointed to see your old site go, taking advantage of our expertise to create a new and improved website is sure to help your business thrive.

Domain Hosting

The first step in creating your new website is either transferring your old domain or registering for a new one. This process may seem overwhelming, but at PDM, we can take care of everything for you. We use WP Engine, a secure hosting provider that is known for its excellent performance and stability, ensuring your website is protected from hackers and outages.

Web Development and Content Writing

In the digital age, the first interaction potential customers have with your business is likely to happen online. An attractive, functional website with engaging content isn’t just a luxury — it’s a necessity. Our web developers have extensive experience creating sites that not only function optimally but are aesthetically pleasing, as well. When it comes to content creation, our writing staff is unmatched, with extensive experience writing web content that is both engaging and informative.

Google Ads Management and SEO Expertise

Google is the number one search engine in the world by far. To maximize your online reach, you need to utilize Google Ads and search engine optimization practices. At PDM, we are well-versed in these powerful tools, ensuring we give your business a competitive edge.

Build The Website of Your Dreams with PDM

At PDM, we understand that owning a business is stressful, so why not pass some of those responsibilities on to the experts? Whether you want to transition to a new website, optimize your content for search engines, or reach a wider audience with advertisements, we can help you achieve your goals. When you work with PDM, the sky’s the limit!

If you’re unsure what your next steps should be in the face of your Google Business Profile website shutting down, don’t hesitate to schedule a free consultation with us. Together, we can grow your business, maximize your reach, and achieve greater success.

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