If you own a business, you likely think that simply having a website is enough. You’re thinking that having the website live is enough to bring in more customers and satisfy the base requirements for search engine optimization and lead generation. However, if your website isn’t designed with your customers in mind, your website might not be doing as much as you think it is.
Your potential customers have a short attention span. They will only stick with your website while they’re searching for services for a few seconds before they determine whether or not it will be useful to them. Within that short amount of time, you need to catch their attention and give them exactly what they’re looking for. That can be accomplished with easy website navigation.
Why Is Navigation the Key to Gaining Customer Leads?
When customers come to your website, they will typically only look at your first page for 10 seconds unless you interest them and catch their attention. The more time your potential customers spend on your website, the more likely they are to call you up and ask about your product or service.
That’s why easy navigation is important. You can direct customers to additional pages on your website and encourage them to spend more time there.
How to Implement Easy Navigation on Your Company’s Website
Easy navigation can be implemented with creative and efficient design. When you work with a website designer, they can help you come up with an efficient and intuitive website map that will provide the basis for your website design.
From there, every page should be easily accessible from your home page, either with interesting and well-made links or with drop-down menus. When you’re working with a qualified designer, they will be able to educate you on how to make your website efficient and will be able to work with the website code to implement those changes and/or additions.
If you want a website designer to improve your website’s navigation, call Performance Driven Marketing at (801)-326-0582!
