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Web Design Vs. Web Development

Performance Driven Marketing > Blog > web design

Unless you work in the web design or web development industry, it is unlikely that you have heard about the difference between web design vs. web development. However, it is important to understand the difference in order to build a successful website. Both web developers and web designers provide important parts to websites. Web design and web development are used to build websites and to make websites look and feel the way that you want them to. 

What Is Web Design?

web design vs. web development

Web design is the discipline that is used to create the outward facing information and content that web users see when they visit a website. Web design includes the layout of the website, the color of the website, and navigation tools. Web design includes creating content for the website such as blogs, photographs, videos, pages, graphics, and anything else that an individual web user can see when they visit a web site. 

Web design also includes SEO optimization, which helps a website to get more views from web users. A web designer’s job is to maintain and create website content as well as to create a nice visual experience for web users. There may be many people involved with web design including graphic designers and content writers. 

What Is Web Development?

Web development is the behind-the-scenes work for websites. Web development is the process that people do not see that ensures a website is able to function properly. Web development makes it possible for the web design to be displayed. Essentially, web development uses programming to ensure that people are able to interact with different content. 

Web development is what many people would think of when they think of creating a website because it involves using hard coding skills to make the website do what it is supposed to. Web developers are responsible for maintaining the website by making sure that no errors appear when a person opens a page. A web developer will also make certain that the website has quick loading times and can work from different technologies including phones, computers, and tablets.

Web Design vs. Web Development

There are a lot of similarities between web design and web development, and they are sometimes categorized together, however when it comes to building your website, you will want to make sure that you have them both. The greatest difference between web design vs. web development is that web design is used to make sure that your website looks nice appearance wise and web development is used to ensure that your website works correctly. Another difference between web design vs. web development is that web design is innately creative while web development involves more technical work.

Do You Need Help Designing Or Developing Your Website?

The differences between web design and web development are certainly interesting and good to understand, but both are extremely important to creating a website that web users can enjoy. When a web user likes what they see and interact with on a website, there is greater likelihood for conversions to occur. If you are in need of web design or development help we at Performance Driven Marketing would be happy to assist you in getting started. We offer high-quality development and design services as well as complete website maintenance options. For more information, feel free to reach out to us today.

If you are looking for ways to make your business more profitable, then one of the best ways to do that is to create a website. If you already have a website, a great way to make more money is to update your website so that it is easier for your internet customers to access and use. A web designer is a professional who can help make your website be more accessible and look nice. But what exactly does a web designer do?

What Is Web Design?what does a web designer do

To understand what a web designer does, it is important to understand what web design is. Web design is the phrase used to describe the skills and processes used to create and maintain a website. The web design is what the users of a website will see visually when they visit a website. Web design also describes the overall experience that an individual has when they use a website. Lastly, web design usually refers to the appearance and layout of the website which can include any content that has been added to the website including blog posts, videos, photos, and other written content.

What Is A Web Designer?

A web designer is the person who creates the website and is responsible for creating the visual look of the website and creating the flow of the website. The web designer ensures that a website looks nice visually but also works well functionally. A web designer is a person with creative graphic design skills and also more hard coding skills. As a business owner, you should be looking for a designer who is competent in both areas or looking for a team that can employ all of those skills.

What Does A Web Designer Do?

So now we have come to the question of what a web designer does. A web designer’s main job is to capture their client’s vision when it comes to their website and to conceptualize what that should look like. A web designer uses hard skills such as coding to make a website look a certain way. They also use those skills to make sure that the website works properly. For example, the buttons used to navigate the website will be tested to make sure that they go where they are supposed to, the content on the website will be uploaded, and the different features and visual additions to the website will be implemented.

Web designers are also likely to be able to create different online tools for clients to use including advertisements for the website and different logos or design elements for the website. Another part of a web designer’s job is to maintain the website. So once a website has been created, it often will have to be maintained especially if there is a high volume of users for the website. If a part of the website stops functioning correctly, then the web designer can catch it and fix it. Much of what web designers do these days with many companies already having websites is maintaining and updating the websites. Web designers do this in order to help their clients avoid having an old fashioned or outdated website that the modern user would not be inclined to enjoy.

Do You Need A Web Designer?

Here at Performance Driven Marketing, we provide many different services to help your website be useful and appealing to web users and potential customers. We employ several web designers and our company strives to help our clients visualize their website, help that vision come to fruition, and then help them keep that website looking and working in the best possible way. We work as a team to keep your website running smoothly  If you have any questions regarding our services, feel free to contact us.

As a business owner, the most important person in your life is your business’s customer. As an internet entrepreneur or online business owner, the most important person to you is an internet user because they will likely become a customer. The difference between an in-person customer and an internet customer is that internet users are much harder to impress. You may ask yourself, what do internet users like in a website design?

What Internet Users Like In A Website Design

What do internet users like in a website design

A customer who comes into your business is unlikely to look around your store and leave without buying what it is that they need, but if an internet customer clicks on your website and finds that it is not up to their standards, they will move right along to another website that will satisfy their needs. That is why it is essential to have a quality web design.

A Simple Design

One of the things that is most important to internet users when it comes to a website is that it is easy on the eyes. Back in the day, it may have been possible to litter your website with all sorts of advertisements, but today if a user clicks on your website and is confronted with “click me” buttons right away, they will leave immediately. 

Keep It Consistent

A thing that many internet users like in a website design is consistency. This includes color themes, fonts of words, how pages are laid out and the overall flow of a website. Be sure to keep the color scheme of your website simple. Having too many colors or patterns going on on a front page especially can stress potential customers out. Although it is important to have differences in pages, such as pictures and written content, make sure that you keep the overall look and feel of your pages the same or similar.

Minimalism

When building a website, it is important for it to be clean and easy to navigate. A trend that has been going around for the past few years is minimalism. This trend has seeped into web design as well, so for many websites, it is advisable to stick with the simple and clean designs. However, some businesses may have more information or photographs to display than others. In this situation, be sure to keep your website easy to navigate.

Answers Their Questions

Websites should be geared towards serving the internet user first, with the understanding that they are more likely to return and buy something or complete whatever action you were looking for. The answer to a user’s question should be easy for them to find and should be pretty apparent in the content you create. It is also important to make sure that your website is easy for your customer to navigate, so they can find the information they need.

A Responsive Design

Another important tip for creating a great website is to have a responsive design. When a website is responsive to the type of technology that a web user is utilizing, users are much more likely to stay longer on a website and to return to that website.

Are You Looking For A Web Designer?

While all these tips are useful for building your website, they can compare with the efficiency and experience of a professional web designer. Expert web designers are able to not only build your website, but take it to the next level. Here at Performance Driven Marketing, we can help you create your website, manage your website, fix any bugs that you may not know how to fix, and keep your website fresh with new content and updates. Contact us today for more information about our services.

While Search Engine Optimization (SEO) and web design are often pitted against each other, the truth is that in order to have a successful website, that requires them working in harmony. While in the past, people thought there was a tradeoff between an optimized website and a good-looking one, that’s not the case anymore. Now, the user experience is the future of SEO. And the user experience requires SEO and web design to work in tandem. 

Optimization Vs Design: Impacts Website Analytics

A site that is heavy on SEO without a mind to design is ugly and can be confusing. Generally, a website that is focused entirely on SEO uses heavy amounts of text with lots of keywords and lots of ads. They also may not be organized well, making navigation more difficult. People won’t stay on a site like that; they want something streamlined and easy to use.

On the other hand, a website that is gorgeous but doesn’t utilize SEO won’t be seen, because it isn’t optimized to show up in search results. Sites focused on design tend to be quite low on text and engaging. However, without SEO, they might be pretty, but they won’t get traffic. People won’t see a site that hasn’t been optimized.

How Can They Work Together?

So you see, in order to have a successful site, you need to utilize both SEO and web design. They are both important, they both affect each other, and together, they create a beautiful, functional site. Here’s how they can do that.

Careful Implementation Of Keywords

Keywords are an essential part of SEO. They’re what help a site pop up in search engines when people enter them in to look for something. Web design and SEO have to make a compromise here. Keywords are important, yes, but there can’t be an overwhelming density of them. That isn’t attractive and can annoy users. 

Optimized Content

One way to speckle keywords throughout the site is through optimizing the content on it and how designers can spread them over the site. This means that keywords can be used in the alt text and titles of images on a site, the alt tags, and the page names. This helps keep the content engaging while also reaching the necessary amount of keywords. 

Mobile Optimization

Nowadays, most people use their phones to search for things. As such, sites that aren’t mobile friendly get penalized by search engines. Plus, a site that isn’t optimized for mobile loses users, because it’s not as easy to read and navigate on a mobile device. An easy to read, optimized site generates more mobile traffic. 

Site SpeedSEO Ogden Utah

People don’t have the patience to wait for a site to load, and the speed at which a page loads affects its SEO ranking. Designers can help this through implementing “lazy loading”, which is when the site loads as you scroll, rather than all at once. They can also avoid large images, as these also slow down loading times, and ensure they are compressed. 

Engaging And Unique Content

A site with unique, optimized content will generate more traffic than one that just repeats what other sites are already saying. It will keep people’s attention more to see something more original, and help SEO rankings, as search engines punish copied content. 

Cohesive SEO And Web Design = Perfect

In order to have a site that is both attractive and performs well, you must consider both what people want to see and what they need to see in order for your site to rank well. An easy-to-read, optimized website generates more traffic than either a heavily optimized, ugly site or a beautiful, not optimized site. Web pages names, content layout, link structure, every bit of a website affects both its look and its visibility. It’s all about finding that perfect balance.

It used to be that if you wanted both an attractive website and one that was optimized for search engines, you had to find different places to do those services for you. This isn’t the case anymore. Here at Performance Driven Marketing, we offer both web design and SEO services. We keep both the look of your website and the optimization of it in mind for every aspect of it, from the design process itself to creating content. If you need SEO and web design services, we can help! Contact us at Performance Driven Marketing today to learn more. 

Web design and graphic design tend to be confused for each other. They both have design in the name, right? They both involve creativity, they both require an understanding of design fundamentals, they both work on the computer. Aren’t they the same thing? Why would one choose web design versus graphic design?

The truth is that while web design and graphic design both fall under the general category of visual design, they’re actually quite different and have different purposes.

What Is Web Design?website redesign web design vs. graphic design

Web design is the process of creating a website and designing how it looks. Web designers are responsible for finding the balance between appearance and function in a website. No one is going to stay on an ugly or confusing website, but they won’t stay on one that doesn’t have any content either.

Web designers organize content to be both visually appealing and optimized for search engines. They make sites look good, but they also make sure that they work on mobile devices as well as computers. Websites rely on code for creation and to run right, so web designers need to know coding so that the design they have for a website will actually come out right. Essentially, web design is as it sounds: designing a website.

What Is Graphic Design?

Graphic design is the creation of graphics. Graphic designers are the ones responsible for taking an idea or message and finding a way to convey it through graphics. Hence the name: graphic design. If you want an ad that sticks with someone, you’re going to need a good graphic designer.

Graphic designers present ideas through design with the use of typography, art, color, and more for a variety of items. These include: logos, prints, posters, layouts, catalogs, business cards, letterheads, brochures, and more. They’re also behind branding. Graphic designers need to have an understanding of visual art and layout and other design fundamentals, and use creative software like Photoshop to make their graphics.

How Are They Similar?

Because web design and graphic design are both subsets of visual design, they do have similarities. Both web and graphic designers learn the same design fundamentals: typography, color theory, layout, etc. They both require creativity, as design in and of itself is a creative process. As time goes on, design standards and expectations evolve, which means that something that looked good eight years ago can look terribly out of date now. As such, web and graphic designers need to stay on top of the latest trends.

What’s The Difference With Web Design Versus Graphic Design?

While web design and graphic design have similar roots, they’re by no means the same. They do different things and have different freedoms and restrictions. Because web design is online, it’s more interactive and on-going than graphic design tends to be. You can update a site, but you can’t change something already printed – only print a different version.

Logo Design Utah Ogden graphic design web design versus graphic design

Web design is more technical and restricted in how typography is used, while graphic design is more artistic and has more freedom in how it uses fonts. Web design takes a lot of information and can spread it throughout a website. Graphic design can’t do that, because it adapts information to pamphlets and the like, meaning that there’s less there. They require different skill-sets and the nature of the jobs and their end products is not the same.

How Do They Work Together?

If you’re reading this and thinking that there must be a competition with web design versus graphic design, that isn’t so! Web design and graphic design can be confused for each other because the fields can work collaboratively. For companies with a foot in both traditional and digital media, they’ll want to hire both a web designer and a graphic designer. 

A web designer will provide an aesthetically pleasing and functional website, and a graphic designer will provide distinctive branding and eye-catching graphics for products and marketing materials. Together, a web designer and a graphic designer can create a good-looking, professional image for a company.

Do You Need Help With Web And Graphic Design?

Here at Performance Driven Marketing, we offer both web design and graphic design, and can help you build a beautiful website and eye-catching branding. We also offer a number of other services, such as content writing, internet marketing, and more. If you have any questions, contact us at Performance Driven Marketing today!

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