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Is Blogging Dead in 2021?

Performance Driven Marketing > Blog > Local SEO Ogden Utah

Content is an extremely important addition to your website. Having compelling and consistent content will cause your website traffic to skyrocket with users coming back to your website more often and for longer periods of time. There are many different types of content including blogs, videos, and photos. 

You may ask yourself: “Blogs? I thought those were those write-ups where people complained about their neighbors online?” Yes, there are still blogs where people journal their personal experiences, but these days blogs are used for much more. In fact, according to HubSpot, 60% of people read a blog once a week. This is because blogs have many functions including providing information to readers. 

Now to answer the overarching question; is blogging dead in 2021? The simple answer is no. You’re reading this blog right? However, the purpose of blogs and the way they are written is constantly changing. Blogs have many purposes and are useful tools for content creators and businesses.

Blogs Create Connections

Blogs are a great way to make closer connections with your customer base. This is because you are speaking directly to the customer and they can respond with their own thoughts and opinions. With that said, it is important to be careful with your comment settings and be aware that if you allow for comments, the opinions that some users may post on your page may not be to your liking. But if you are creating content that your target market wants to know, you will attract and keep users who are likely to become customers. Blogs are also a great way to create content for your social media platforms to connect to and vice versa. 

Blogs Answer User’s Questions

Is Blogging Dead in 2021?

One of the big reasons that blogs are an important part of the content you put on your website is because they are an easy way to share your expertise and increase your credibility. You can answer user’s questions in a professional format or discuss your knowledge of your industry in an article targeted towards a new customer base. 

Blogs are where Google and other search engines collect information about obscure or popular topics and are often where people can find information tailored to their specific needs. When you answer your customer base’s questions, you establish a reputation and authority in your industry.

Blogs Help Customers Learn About Your Products

Blogs in 2021 are often run by companies and businesses in hopes that people will click on their website to learn about a topic and then buy a product or service. This is a wonderful system because users are already searching for information about something that you are an expert on and will be more likely to buy from you when they decide to make a purchase in that area. Having a blog also allows you to speak to certain products or services that you have that are unique to your company that your target customer base may not be aware of. 

Blogs Help You Rank Better on Search Engines

If a business has a website, it is important to rank on search engines. A ranking on a search engine is your spot on the list of websites that show up when a user enters in a search query. Website specialists use search engine optimization to increase a website’s ranking. It is important to use SEO because search engine optimization brings more users to your website which often leads to more conversions. One of the most important components to optimizing your website is to have great content that is relevant to user’s questions. 

Contact Us For Help With Your Blog

Here at Performance Driven Marketing, we write articles and blogs for your website that are crafted specifically to be optimized for Google and other search engines. We also have many other services and resources available to you to help you build your ideal website. Contact us for more information about blogs, SEO, web design and much more!

Filed Under: Content Writing, Marketing, SEO Tagged With: blogging, content, Content marketing, ghost writing, how to use blogging, is blogging dead?, Local SEO Ogden Utah, SEO Utah, using blogging for my business

As Google progresses, it finds more innovative ways to help businesses interact with their customers online. As one of the most prominent search engines and social media sites, Google is doing its best to help connect people, businesses, and products together in a way that works for everyone.
Until recently, Google + and Google Maps have been separate programs. With Google Maps, keywords related to your business pulled up both your website and your map listing so your potential customers could more easily connect with your company directly. Now, however, Google Maps and Google + have merged together to create Google + Local, which is almost an entirely new entity altogether.
What is Google + Local?
Google + Local is a combination of map listings and recommendations that help give users a more detailed look at the companies they are looking for. With Google + Local, your target audience can find pictures, reviews, contact information, and summaries of what your business is and what is specializes in.
These Google + Local listings will also connect your customers to your Google + business profile, which allows them access to even more information about your business in addition to drawing them into your circles.
Recommendations
Because Google + Local is interwoven with Google +, users can see whether the people in their circles have yet recommended the companies that the user is searching. This can greatly influence the likelihood of whether or not the user will choose to go through your company or not.
Since recommendations (and, conversely, bad reviews) from people your customers know are the single most powerful method of marketing, the advent of Google + Local will encourage business owners to vamp up their Google + marketing strategies, and the consequences of not joining in might include getting left in the dust of your competition.
If you are interested in getting your business listed on Google + Local or implementing a better Google + marketing strategy, talk to the internet marketing experts at Performance Driven Marketing by calling (801)-326-0582 today!

Filed Under: Local SEO, Online Maps, SEO Tagged With: Google Maps, Local SEO Ogden Utah, Local SEO Utah, SEO Ogden Utah

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