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How To Use Keywords To Optimize Your Content

Performance Driven Marketing > Blog > blogging

If you are new to the web and are looking for tips on how to help your website get more traffic and become more profitable, you have come to the right place. There are so many things to do to keep your website up to date and it can be hard to know where to start. One of the most important tips for getting people to look at  your website is to make sure it is optimized for search engines. Search engine optimization is the process of making the content on your website easier to find for search engines and website users. Search engine optimization is a broad topic, but there is one surefire way to better optimize your website and that is to use keywords. Continue reading to learn how to use keywords to optimize your content.

Keyword Researchhow to use keywords to optimize your content

Keywords are the words or phrases in your content that describe what your content is about. SEO specialists use keywords in a specific way to make their content more attractive to Google and other search engines. They do this by doing keyword research. Keyword research is conducted by taking note of what search terms website users are looking up and analyzing them with the intention to better understand a target audience, for SEO, or for internet advertising.

Keyword research helps you figure out what people are wanting to learn about your industry or company. When you have this information, you can better know what kind of content to put onto your website. If you put out the kind of information that people are searching for, then you will likely get more traffic to your website which translates into more conversions. Understanding what your target audience is looking for can also allow you to answer their questions which can give you better audience approval and give your company an even better reputation.

How To Use Keywords To Optimize Your Content

The best way to get going on creating content that is optimized with certain keywords is to figure out what specific things that your company does that you think the world would want to know. Once you have some of those topics, search on different search engines and see what people are asking about those topics. What people are asking and searching for will become your keywords or key phrases. Sometimes it can be difficult to figure out what it is that your audience wants to hear. In those cases, it is advisable to get in contact with a professional SEO specialist who can help you narrow down what people are looking for and help you create content and advertisements for your website.

Make sure that the keywords that you choose to use are relevant. If your company makes cupcakes and you are talking about how ice cream is made, it may not seem credible or relevant to what you are trying to sell. However if your company sells cupcakes with ice cream as a frosting, then maybe that would work for you. You will also want to make sure that what keywords you choose to use is a word that people are actually looking for. Consider that there may be another similar word or phrase that more people are searching for and try that one.

Once you have found your keywords, implement those words or phrases into your content. Utilize the word in a way that feels natural. If you are writing a blog post, it will not do you any good to write the word in every single sentence because it will annoy web users. The same goes for creating a video. Instead, create content that answers the questions of your audience and gives them information that they didn’t know that they needed. Once you have done that, just wait for the traffic and profitability to increase.

Do You Need Help Optimizing Your Content?

Are you having a hard time knowing where to start with optimizing your website? Here at Performance Driven Marketing, we have several experienced and professional content creators and SEO specialists that can help you construct content for your website to help it be the very best it can for search engines and the general public. For any questions regarding keyword research for SEO or to learn more information about our services, contact us today.

Filed Under: SEO, Uncategorized Tagged With: blogging, how to use keywords, how to use keywords to optimize your content, internet marketing, keywords, SEO keywords, web content

Content is an extremely important addition to your website. Having compelling and consistent content will cause your website traffic to skyrocket with users coming back to your website more often and for longer periods of time. There are many different types of content including blogs, videos, and photos. 

You may ask yourself: “Blogs? I thought those were those write-ups where people complained about their neighbors online?” Yes, there are still blogs where people journal their personal experiences, but these days blogs are used for much more. In fact, according to HubSpot, 60% of people read a blog once a week. This is because blogs have many functions including providing information to readers. 

Now to answer the overarching question; is blogging dead in 2021? The simple answer is no. You’re reading this blog right? However, the purpose of blogs and the way they are written is constantly changing. Blogs have many purposes and are useful tools for content creators and businesses.

Blogs Create Connections

Blogs are a great way to make closer connections with your customer base. This is because you are speaking directly to the customer and they can respond with their own thoughts and opinions. With that said, it is important to be careful with your comment settings and be aware that if you allow for comments, the opinions that some users may post on your page may not be to your liking. But if you are creating content that your target market wants to know, you will attract and keep users who are likely to become customers. Blogs are also a great way to create content for your social media platforms to connect to and vice versa. 

Blogs Answer User’s Questions

Is Blogging Dead in 2021?

One of the big reasons that blogs are an important part of the content you put on your website is because they are an easy way to share your expertise and increase your credibility. You can answer user’s questions in a professional format or discuss your knowledge of your industry in an article targeted towards a new customer base. 

Blogs are where Google and other search engines collect information about obscure or popular topics and are often where people can find information tailored to their specific needs. When you answer your customer base’s questions, you establish a reputation and authority in your industry.

Blogs Help Customers Learn About Your Products

Blogs in 2021 are often run by companies and businesses in hopes that people will click on their website to learn about a topic and then buy a product or service. This is a wonderful system because users are already searching for information about something that you are an expert on and will be more likely to buy from you when they decide to make a purchase in that area. Having a blog also allows you to speak to certain products or services that you have that are unique to your company that your target customer base may not be aware of. 

Blogs Help You Rank Better on Search Engines

If a business has a website, it is important to rank on search engines. A ranking on a search engine is your spot on the list of websites that show up when a user enters in a search query. Website specialists use search engine optimization to increase a website’s ranking. It is important to use SEO because search engine optimization brings more users to your website which often leads to more conversions. One of the most important components to optimizing your website is to have great content that is relevant to user’s questions. 

Contact Us For Help With Your Blog

Here at Performance Driven Marketing, we write articles and blogs for your website that are crafted specifically to be optimized for Google and other search engines. We also have many other services and resources available to you to help you build your ideal website. Contact us for more information about blogs, SEO, web design and much more!

Filed Under: Content Writing, Marketing, SEO Tagged With: blogging, content, Content marketing, ghost writing, how to use blogging, is blogging dead?, Local SEO Ogden Utah, SEO Utah, using blogging for my business

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