Social media has turned into an integral part of many people’s lives. It’s how we connect, it’s how we learn, it’s how we are entertained. Social media marketing rose with engagement rates, meaning that social media is also how many of us discover new products and services. Companies and marketing firms recognize the importance of adapting to the ever-changing online world. 

But most people get annoyed by ads on TikTok and Instagram and the like, right? So, does social media marketing even work if it seems like most people will just scroll right past or skip what you’re trying to market to them? 

So long as you understand your target audience and are aware of how to use social media as a marketing tool, yes, social media marketing can work, and work very well, at that. Here’s how.

Different Social Media Platforms Are Good For Different Things

A key part of social media marketing is understanding what each app is intended for and how to optimize that for your business. Knowing the target audience of each social media platform and what they do will help you craft appropriate marketing strategies. What works on Facebook won’t work on TikTok. You have to adapt to what each platform is good for and who it’s targeted at. As time goes on, new social medias develop and older ones fade. This is why it’s important to…

 

Stay On Top Of The Trends

It’s a truth commonly acknowledged throughout the marketing world that an effective marketing strategy is one that is targeted, clear, distinct – and current. What kind of ads are doing well at the moment? What are hot topics, and can you relate them to your products or services? This is especially common for holidays and seasons. 

Another essential part of staying on top of the trends is understanding how social media changes. Sites and apps that were popular five years ago could be nonexistent now. The ones that stay popular are constantly changing in order to stay relevant. For example, a while ago, Instagram made a switch from focusing on photo-sharing to optimizing reels, meaning that if you wanted to be seen on Instagram, you had a better chance with a reel than a picture. 

If you want to be seen, you have to stay up to date with changes.

Have Distinctive Branding And Goals

This works for marketing in general, not just social media marketing. Distinctive branding is what sets your marketing strategy apart from your competitors. If you have a specific look, feel, and understand your audience, it’s much more likely that you’ll draw people in rather than risk them ignoring your efforts. If your business has a specific look and personality associated with it, it’s more memorable and impactful than one that is more general. 

This is true for your social media pages too. A social media page that is all over the place and is trying to do too many things at once won’t have as much traction as one that has a cohesive look and purpose. People aren’t going to stay on a page that’s ugly, confusing, or doesn’t know what it’s trying to do. They will stay on one that is aesthetically pleasing and concise. How your page looks matters greatly if you want to bring in followers and reach more people.

Consistency Is Key

Common across most social media platforms is the fact that their algorithms favor consistency. You’re more likely to be seen if you have a consistent posting schedule. If you post whenever you feel like it, that can drop your visibility and make it so that only a tiny percentage of your following even sees your post.

The Power Of Influencers 

Influencers can be a fantastic way to increase your brand awareness and reach. Influencers are people with big followings, aka a lot of influence. Businesses and brands often send influencers free products and payment in exchange for them to promote them to their followers. If an influencer tries and likes your product enough to promote it, their followers will be inspired to at least check it out and often want to try the product or service as well. 

Be Engaging

This is true both for creating engaging, distinctive content, and for engaging with people who try to interact with your social media posts.If you aren’t responsive to comments and posts, people are less likely to pay attention to your business or think that you don’t care about your customers or clients. 

Do You Need Help With Social Media Marketing?

At Performance Driven Marketing, we provide exceptional internet marketing services, including managing social media accounts. We have experience in staying up to date with the ever-changing realm of social media. We also offer multiple other digital and traditional marketing services, including graphic design and sales. If you would like to learn more about social media marketing or how else we can help your business, please contact us at Performance Driven Marketing today!