West Jordan Utah SEO
If you are creating content from scratch without listening to the advice of SEO specialists, you are doing things the wrong way. No one wants to read or respond to content created in a vacuum because there is no added value to it. Besides, readers tend to click on the first few search engine results, hoping that they would find what they are looking for. On the flip side, if you are throwing out random content, blogs, or keywords without strategizing, you won’t see the desired results. With effective Search Engine Optimization, you can change this scenario, for good.
Charles who runs a successful company in West Jordan specializes in providing SEO services and content refining to his customers. During his most profitable month, he has seen his created content get around a million visitors, all of which arrived through organic search. And he acknowledges that without Search Engine Optimization his customers may not have got preferential treatment among search engines. His advice is to incorporate SEO into content strategy in the following ways.
What defines your topic of interest?
So, if you are beginning to think that by placing all the keywords in your content the customers will be running after your product or service, you are wrong. Keyword is a good starting point but not an ideal one. The best you can do if you are a starter in this business is to focus on your topic area. What is your brand’s purpose? What is your business’s expertise? How is your business unique from the rest of the market? What can you offer to the audience? All this information counts. Your topic area will pave the way to keyword research, audience research as well as content creation. Your topic of interest will position you well for future content that converts.
Who are you targeting?
You need to define your audience here. Scrutinize your current customer base in West Jordan for the right answers. Analyze them and make a note of your findings. Figure out who your competitors are targeting and look at their follower base. Social media, blogs, and forums are the best places to find this information. Above all, determine the type of customers that are looking for the product and service you are selling. Conduct online and offline surveys to learn more about their liking, and what they are actually thinking about your business. You can either target the entire group as your audience or branch out to focus on a subgroup. Either way, make sure that you create audience personas that represent your ideal customers.
Finally, time for keywords in your content! Now that you understand your area of expertise and the right group as your audience, it is time to look into keywords deeply. But first, determine how you can make a collective list of super-effective keywords to go into the content. For this, start with the topics your audience cares about that lead to results containing businesses similar to yours. You can begin with a broad search term that comes under your area of expertise. For example, if you are selling women’s clothing and accessories, you should root for the keyword “clothing and accessories”. You can then narrow it down to gender category, then to your best-selling clothes, and so on. Try using variations of those keywords. Add features to the list. Find out what the prospects are querying on search engines. Finally, put it all together in one place. Your list will then serve as an input to more advanced keyword research tools. Make the best use of the tool features available to you.
About West Jordan, UT
Home to the world’s largest man-made excavation, Kennecott Copper Mine, is West Jordan, UT. The population of the city has grown so much that West Jordan is known as the fourth most populous in the state of Utah. Nestled on the eastern foothills of the Oquirrh Mountains, West Jordan offers stunning views of the Salt Lake Valley.
West Jordan has not only seen a real estate boom over the past two decades, it has seen a number of large businesses come to the area along with retail centers including Jordan Landing. Additional projects will continue to expand the city with the addition of the Jordan Valley Hospital, a new main campus for Salt Lake Community College, and the Mountain View Corridor highway.
A new development in progress is “Briarwood,” a revitalization project to replace old downtown West Jordan with a new museum, indoor recreation center, senior center, and courthouse, and expand the Main Park. The second phase of the project will include a performing arts center, library, educational center, conference center, and additional retail and office space. TRAX light rail aids in helping with transportation as the ever-increasing population has led to intense traffic jams and concerns for the city.
Some of the major employers of the city include Intermountain Healthcare, Mountain America Credit Union, SME Steel, and Lynco Sales & Service. Gardner Village is one of the most popular locations in the city, as it was established in 1850 and continues to have annual farmer’s markets to enjoy.
Only 18 miles southwest of Salt Lake City, West Jordan is easy for commuters to travel to and from thanks to Bangerter Highway. South Valley Regional Airport is located just off 7800 S and supports the Utah National Guard Army Aviation Support Facility. The airport also supports business-related flying, fire/rescue/law enforcement flying services, air charters, flight training, and recreational flying.
