Bountiful Utah SEO
For the past two decades, Dave and Victor have been heavily involved in the world of search engine optimization (SEO). When they made the decision to begin Performance Driven Marketing, it was done with the intent to help local and national businesses find better ways to connect with their target audience. Far too often we continued to see business after business come to us with half-built websites, or websites that just simply weren’t hitting the mark of what is needed to make a website appealing to the search engines. With over 1.5 billion websites on the web, finding ways to continue meeting customer expectations has been challenging for many businesses in Bountiful.
We are surprised at how often companies have paid thousands of dollars a year to SEO agencies that fail to enact proper SEO procedures. We take the time to educate our customers on the importance of understanding how to maintain a website so it does continue to remain competitive. A new website always attracts a lot of traffic initially, but without regular updating and changes to meet SEO standards, that once-productive website can start to fall in the search engines. When the website stops attracting traffic, your business stops receiving phone calls.
Taking the time to make your website attractive to the search engines doesn’t need to be a massive undertaking. In fact, many business owners have the ability to do it, they just lack the time. Our in-depth knowledge of the search engines not only has made us experts in Bountiful UT SEO standards, but we provide quick turnaround for our clients.
If you are asking the question, “How is this optimization going to impact my site and bring traffic?”. Let us answer this question honestly. First, we will take a look at what is working and what isn’t working for your website. Second, we will take time to match keywords to your website that your target audience is using. Third, with a fully-optimized site, you will see preferential treatment in the search engines.
Why spend money on SEO? This is another question we have come head-to-head with every year. Some people love SEO, others simply hate the term because of other businesses that use poor practices. The goal of SEO is designed to help Google and other search engines to scan your website, find the information your local customers are seeking, and bring your website in front of their eyes. Does it take time to accomplish? Yes. It is an on-going project? Yes. SEO isn’t a once and done thing. While the initial few months involve a lot of hard work from programmers, writers, developers, and SEO specialists, there are daily tasks that must be performed to ensure a website is up to proper SEO industry requirements.
How do you know if it’s time to hire someone to help with your online marketing needs? Ask yourself these questions as you evaluate your existing website:
- Does my website bring in traffic?
- Is my website efficient and easy to navigate?
- Do I have the tools needed to easily manage my website?
- Do I have time to manage my website?
- Is my website incomplete?
Locally Targeted SEO
A good website comes down to having a good website plan and strategy. Does your content add value to your website? Is the content actually useful for the people seeking information? Performance Driven Marketing specializes in SEO, and we know exactly how many people visit your website on a day-to-day basis, what pages they are paying attention to, and how many people actually call your business after being on your website. Choosing the right layout and content is critical to a successful website.
In addition to an effective website, SEO also involves social media and internet forums. Social media is the ultimate marketing tool for businesses as it gives you direct access to your customers. You can brand your business on Facebook, Instagram, Twitter, LinkedIn, and more. Social media allows your business to have a personality! Giving customers direct access to a small business builds trust between the customer and the brand. Customers know they are talking to an actual person, not generated messages.
Whenever possible, take the time to connect with your customers on social media. It’s a little bit of effort, but worth it because it will transform your business from a “run of the mill” business to one that is user-friendly, modern, and personable. The right Bountiful optimization provider not only can help you set up social media accounts as part of SEO, but we can help you understand how to make using it easy. Add in the social media to some of the SEO tactics we have mentioned and you will see a bump in your online traffic.
Once you see improvements, don’t stop there. The algorithms used by the search engines are always being updated. You need to stay ahead of the changes if you plan on keeping your website as the shining star of your business. Optimization techniques can become time-consuming, which is why it’s essential to work with a firm you can trust to protect your most important sales team member, your website. Contact Performance Driven Marketing for a free website evaluation and to find out how you can take your website from boring to the one that everyone wants to click on!
Bountiful Utah’s Market
Originally settled by the Sessions family, Bountiful boasts spacious mountains chocked full of trails and adventures. Although home to religious icons like the Bountiful LDS Temple and Saint Olaf’s, Bountiful has had some dark history that made national news as well. Viewmont High School was one of the kidnapping locations of the notorious Ted Bundy in 1974.
With local family friendly celebrations like the Handcart Days and the vast trails available in Mueller Park Canyon, Bountiful is the perfect bedroom community to Salt Lake City just around the mountain to the south. In fact, one can hike from Mueller Park Canyon and come out at Capitol Hill.