Marketing and SEO Benefits In Ogden, Utah, And Elsewhere
According to Wikipedia the term SEO, Search Engine Optimization, is the process of using various methods to gain non-advertising unpaid first page ranking on a search engine. There are usually 10 listings per page depending on how you set up your search engine parameters. Reaching page one can seem daunting for a national audience. If you limit promotion to your region or local area like Ogden, Utah your odds improve greatly when a search of all key points to your website is evaluated.
The SEO process requires learning which criteria search engines use to evaluate website listings in order of significance of importance. The number one used search engine is Google Search accounting for 75% of all searches. This particular service uses an algorithm of over 200 factors for page rankings. This is proprietary information and not shared. This is why we need help from experienced search engine optimization experts.
One thing that is agreed upon is website content plays a major factor in determining ranking. This is one reason blogs and article content will receive higher promotional rank than strictly retail sites. However, there are two ways to approach content. The first is catering to the search engine bots with no real attempt at providing information. Termed Black Hat strategies, this search engine optimization technique concentrates on stuffing ‘keywords’ into descriptions, linking to unrelated sites, having other descriptive sites backlink to the site being promoted or duplicating content, coding invisible text, or using cloaked keywords. The search engine will eventually uncover this website and blacklist them from participation. The White Hat strategy in comparison seeks to provide usable articles for viewers, content that matters and is subject-appropriate, and descriptions that are pertinent. This method provides relevant links, uses proper HTML coding, and properly labels images. These websites are looking for long-term promotion and profits. In real life, even well-known websites may use some Grey area practices.
Some folks will tell you that the ranking services look at how many visitors you have in a given period. They say the higher the visitor rate you have the higher your SEO ranking. This helps to a degree. Traffic generated through search engines does have a better ranking capacity than randomly paying for traffic. The engines want real traffic, not traffic that is artificially generated.
Keyword ranking is using descriptive words to describe your products or content. If you sell t-shirts but constantly mention a coffee mug design on one shirt the search engine may promote you as a coffee mug provider and never direct anyone to you seeking t-shirts. Keywords are the words someone will most likely type into the search bar to try and find a specific item. Coffee mug t-shirts could generate a high ranking for someone searching for coffee mug t-shirts, a few who just searched for coffee mugs, or others who simply typed t-shirts for their search. The more specific your description the greater the likelihood your site will be chosen to match a specific search.
A greeting card company specializing in Christmas and Thank You cards had a category for limousines. He wrote descriptive titles under each card. A couple of articles about the benefits to limo companies using greeting cards at Christmas and year-round were linked on the attached pages. Within a few weeks and thereafter he ranked within the first 3 search engine lists for Christmas limousine greeting cards, year-round limousine greeting cards, and limousine thank you cards. He branched into limousine party invitations and announcements and experienced similar results. He repeated this process for all 20 card categories he offered his first year and exceeded all projections. He did this on his own with no prior knowledge. Can you imagine if you used PerformanceDriven Marketing in Ogden, Utah the benefits you might realize?
A Little Bit About Ogden, Utah
The seventh largest city in Utah, Ogden has continued to climb the rankings for locals looking for a better place to live. Conveniently located 40 miles north of Salt Lake City, Ogden is home to several large businesses including MarketStar, Autoliv, and Bank of Utah, and continues to be the economic hub for the majority of Northern Utah.
With a rich history in railway, visitors can enjoy a tour through Union Station, where nearly 100 trains per day go through this beautiful town. At the end of 24th Street stands Union Station, a gorgeous building housing several antique trains that once operated in the area. Not only is Union Station a great place to learn about trains, Golden Spike is located just 55 minutes northwest, the location where the First Transcontinental Railroad was completed and the Central and Union Pacific railroads were joined.
Ogden has grown from its initial roots in the railroad industry to be the central player in many outdoor activities. There are three downhill ski areas on the east of the mountains of Ogden: Snowbasin, Powder Mountain, and Nordic Valley Ski Resort. Ogden played a key role in the 2002 Winter Olympic Games as curling was held at the Ogden Ice Sheet. Ogden has hundreds of hiking and biking trails and often hosts several sporting events. Ogden is the home to the Ogden Raptors, a Pioneer League baseball team affiliated with the Los Angeles Dodgers.
Weber State University is located in Ogden and educates over 24,000 students annually. Weber State has been successful in attracting attention from notable speakers and athletes. Damien Lillard of the Portland Trailblazers graduated from Weber State University and continues to be a large presence in the area.
New development has increased the number of businesses in the downtown Ogden region including The Junction, a retail, office, and residential center. The Junction includes several entertainment areas including Megaplex Theatres, Ogden Treehouse Museum, The Saloman Center, and more.
Let us help your business succeed in Ogden, Utah. Performance Driven Marketing is happy to help you without binding you to a contract. We believe our services can help you that much! Call us today!