How Local SEO benefits both customers and businesses
Best way to advertise in the 21st century…
Businesses in all industries are trying to figure out the best way to get traffic to their websites. While there are many different methods available to achieve this, the way that many companies are using is SEO, or search engine optimization. Search engine optimization is the act of designing a website’s content to be more accessible to the search engines, which use words and word phrases to determine a page’s relevance. In search optimization, a website is ranked based on many different criteria, such as the keywords contained within its content, the amount of time a page is online, and the amount of other sites linking to it.
Best method for small business
A method of search engine optimization that is popular today is localized SEO. This type deals with the concept of using the city the business is located in to be more accessible to people looking for products and services in that particular city. This method is better suited to companies with one location in a particular city, or several locations in a particular region. Most companies would otherwise do poorly in the search engines for general terms, especially if they live in a smaller city.
How local search works…
For instance, let’s say you live in Sandy, Utah, and you need a bee hive removed from your yard. Searching for “pest control” will give you many choices, many of which will be companies that are not in your area, and it will take a lot more time to sort through all the extra choices that will be available. However, if you type in “Sandy Utah pest control”, you will be given a much more exact group of companies to choose from that are located near you.
How do businesses benefit?
As a business selling pest control in Sandy, you will also benefit from using local SEO for your business. You will get more local clients in your area, you will save money on your ad campaigns, and you can be available to your community in ways that people who aren’t using your advertising strategy will not be. As one can tell, this method of utilizing search engines can be beneficial for both customers and businesses alike.
What is the best way to implement this strategy?
Since you have decided to utilize local search to advertise your business, you are probably unsure of the best way to implement it. There are several examples and methods available at your disposal. One way that several companies are using is the creation of a landing page built to be optimized for the city that you are located in. A lot of companies with locations in several areas within a region will benefit the most from this strategy. Another strategy is to optimize your website content for your locality. This would mean that you write your company’s content to fit your local area, including the mention of local landmarks or other attractions in the area that would be familiar to the person in that city. An entry into Google Maps would also be a good idea when using this method. In many cases, the location of your business will show up on the map, making you viewable to the person looking for your service in your local area.
What Makes Sandy, UT Unique?
Sandy is well-known for being one of the largest and most popular cities in the Salt Lake City area. Sandy has several large businesses and attractions including the Real Salt Lake and Utah Royals FC teams, which play at the soccer-specific Rio Tinto Stadium located off the east side of I-15 exit #295 on State Street. Sandy is home to the Jordon Commons entertainment, dining, and office complex as well as the South Towne Exposition Center. The Shops at South Town include 150 stores and restaurants and are another popular area for locals.
Sandy is a central hub for many living in the valley as it provides quick access to Salt Lake, and easy access to Provo thanks to 10600 South and 1-15. Utah Transit Authority currently includes four train station stops for commuters as well. Always growing and developing, Sandy recently announced a new development plan to create an urban, walkable city center called The Cairns. The plan is focused on creating an environmentally-friendly center to maintain a nature-inspired look and feel for growth over the next 25 years.
Sandy has a beautiful backdrop as it is located at the base of the Wasatch Mountains, and just thirteen miles south of Salt Lake City. Sandy has long been known for its development in urban businesses, and it is home to a number of famous figures who once resided in the city. Derek Hough, Julianne Hough, Mary Elisabeth Winstead, Mike Wier, Dick Simon, DaMarques Johnson are just a few of the notable faces to come from Sandy, UT.