With today’s competitive society, simply having a website is not enough to draw customer’s attention.  Therefore many businesses turn to social networking media to communicate and interact with fans, share valuable information and generate new leads. Facebook is a social networking platform that has been designed to provide uniform pages where businesses can be on equal playing levels. However, with some creative use of resources you can design a custom page for your business that will demand attention. Utilize these tips for your Facebook page customization:

• Create a vanity URL: By utilizing this resource you can customize the URL your Facebook page has. This can enable you to choose something that is easily recognizable as your business, make it more efficient to share the page with potential customers and give you and overall more professional appearance.
• Customize your businesses welcome page: Making a customer welcome page for your visitors can help you gain “Likes” and more traffic. Additionally, as more customers like your page your businesses posts will begin to show up in their news feed and attract even more attention. In order to create this page goes to Manage Permissions and set the page you create to be your Default Landing Tab. This way the custom customer welcome page you create will be the first things customers see when they visit your page.
• Take a picture that makes a statement: The Facebook picture can be manipulated to include additional information about your business; it does not have to simply be your logo.
• Customize your photo strip: This is a piece of real estate on business pages that you can truly make work for you. Include different types of pertinent information, attention grabbing photos or anything else that makes your business stand out.
• Utilize tabs: These tabs can be used to create different areas for your business as well as feature other businesses pages. This is a great way to attract a certain niche of people.
• Target your audience: This is a new app that Facebook offers allowing you to pick and choose who sees the posts you make.
• Run or sponsor a contest: Be careful to stay within Facebook’s rules and guidelines, however, this can be a great way to attract new attention.

The custom options that Facebook offers can be limited. Therefore, it was just a matter of time before third party apps were developed to conquer this problem. Some of the most popular apps that can be utilized to make custom Facebook pages, outside of the actual Facebook platform, include:

• MiPro Apps: This features a drag and drop interface and can be utilized through Facebook Connect.
• North Social: Allows you to create and add custom tabs to your Facebook page.
• Involver: This app provides you with the most custom options for your Facebook page.

By utilizing these tools you can create a page that stands out from the crowd and appeals to your customers. Use the different options that are available to customize the content and information you provide your customers, as well as the pictures and videos you have on the site.

Customizing your Facebook page is a strong marketing strategy that can help generate new fans and customers and enable you to increase the number of Likes on your page as well as the traffic that visits on a daily basis. In order to fully utilize the custom options to their full potential you should create unique pages that “think outside the box” to create an appealing visual page for your customers.

The social media landscape is constantly in flux these days, but several key players in the social media marketplace have emerged: Facebook, Twitter, and Google +. Though your company has likely already jumped on the Facebook bandwagon, you might be wavering on whether or not to branch out to additional social media accounts.
The marketing experts at Performance Driven Marketing are here to give you the honest advice you need to use your company’s resources effectively. We’ll let you know how successful Twitter is and whether or not investing your time and money in it is a good idea.

Twitter: On the Incline or Decline?

There has been much debate about whether the value of Twitter will go up or down in the future. The most recent Wall Street analysis indicated that Twitter is valued at 18 billion dollars, and no one can argue that Twitter has been successful in the past. However, that value is down from Twitter’s previous values.
At the same time, there are still more than 500 million tweets a day on Twitter, and users are not shying away from their accounts.
There are studies that have shown that Twitter doesn’t do a lot for businesses as far as boosting their sales go, but Twitter still can increase a company’s brand recognition and build a positive reputation.

What Does This Mean for Social Media Marketing?

Though the choice on how to do your social media marketing is ultimately up to you, we recommend that you use Twitter as a secondary social media account. That way, your company doesn’t put too much time and money into it, but it still updates the account and tweets regularly, which will help build a stronger client base.
For more information about social media marketing, call the experts at Performance Driven Marketing at (801)-326-0582!

This question is a hot topic right now, and, though the short answer is “yes,” there are so many facets to social media that a blanket statement just wouldn’t do this question justice. Depending on what you are expecting social media to do, your industry, your actively level on social media, and the types of followers you are looking for, one social media network might work much better than another for you.

Types of Social Media

Though many websites get lumped into the “social media” category, each network has something unique about the features it offers. For instance, while Facebook gives the opportunity to post blurbs, share blogs, and gain followers, Yelp allows users to rate and recommend places they’ve been to.
Depending on the type of online presence you’re most interested in creating, you might want to pick and choose between social media sites.

What Should You Expect from Social Media?

Though social media will boost your search engine optimization (SEO) to some extent, you shouldn’t expect customers to come flooding in just because you make an account on a social media network. However, if you think about social media as a method of managing your company’s online reputation, it can do your company a lot of good.
Engaging your customers and offering them a visible, online presence that they can interact with is a good thing. Additionally, your social media profiles can help redirect your potential customers to your website, giving you more traffic. Those are realistic benefits you should expect from social media.

Updating Your Social Media Profiles

Though social media of one form or another is a good idea in almost all cases, neglecting the social media accounts you’ve made might work against you. In that way, social media could actually hurt your online reputation.
To make sure that you know what’s up with social media in regard to your business and marketing, join up with Performance Driven Marketing now by calling (801)-326-0582!