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The Importance of Facebook Page Customization

Performance Driven Marketing > Blog > Social Media

With today’s competitive society, simply having a website is not enough to draw customer’s attention.  Therefore many businesses turn to social networking media to communicate and interact with fans, share valuable information and generate new leads. Facebook is a social networking platform that has been designed to provide uniform pages where businesses can be on equal playing levels. However, with some creative use of resources you can design a custom page for your business that will demand attention. Utilize these tips for your Facebook page customization:

  • Create a vanity URL: By utilizing this resource you can customize the URL your Facebook page has. This can enable you to choose something that is easily recognizable as your business, make it more efficient to share the page with potential customers and give you and overall more professional appearance.
  • Customize your businesses welcome page: Making a customer welcome page for your visitors can help you gain “Likes” and more traffic. Additionally, as more customers like your page your businesses posts will begin to show up in their news feed and attract even more attention. In order to create this page goes to Manage Permissions and set the page you create to be your Default Landing Tab. This way the custom customer welcome page you create will be the first things customers see when they visit your page.
  • Take a picture that makes a statement: The Facebook picture can be manipulated to include additional information about your business; it does not have to simply be your logo.
  • Customize your photo strip: This is a piece of real estate on business pages that you can truly make work for you. Include different types of pertinent information, attention grabbing photos or anything else that makes your business stand out.
  • Utilize tabs: These tabs can be used to create different areas for your business as well as feature other businesses pages. This is a great way to attract a certain niche of people.
  • Target your audience: This is a new app that Facebook offers allowing you to pick and choose who sees the posts you make.
  • Run or sponsor a contest: Be careful to stay within Facebook’s rules and guidelines, however, this can be a great way to attract new attention.

The custom options that Facebook offers can be limited. Therefore, it was just a matter of time before third party apps were developed to conquer this problem. Some of the most popular apps that can be utilized to make custom Facebook pages, outside of the actual Facebook platform, include:

  • MiPro Apps: This features a drag and drop interface and can be utilized through Facebook Connect.
  • North Social: Allows you to create and add custom tabs to your Facebook page.
  • Involver: This app provides you with the most custom options for your Facebook page.

By utilizing these tools you can create a page that stands out from the crowd and appeals to your customers. Use the different options that are available to customize the content and information you provide your customers, as well as the pictures and videos you have on the site.

Customizing your Facebook page is a strong marketing strategy that can help generate new fans and customers and enable you to increase the number of Likes on your page as well as the traffic that visits on a daily basis. In order to fully utilize the custom options to their full potential you should create unique pages that “think outside the box” to create an appealing visual page for your customers.

Filed Under: Social Media

The Top 5 Web Content Marketing Rules in 2014Companies are building trust with customers by creating quality content. Marketing this content is essential to your website’s visibility, and online reputation. How do you market the content to build a strong following? Use our top five web content marketing rules below to boost your online visibility.

Become Diverse With Social Media

Facebook, LinkedIn, and Twitter were once the dominate social media forces for companies. Now, there are a variety of new social media sites to consider including Instagram, Pinterest, and Tumblr. They have shown businesses the importance of branching out with social media marketing.

Use Infographics

A picture tells a thousand words. We are seeing a major shift in the content marketing world to image-centric content. An infographic is easy to read, and it is easy to share. Take a look at Pinterest and Buzzfeed to see how the infographic world is booming.

Mobile Friendly Is Vital

By the year 2017, Forbes predicts 87% of connected devices will be smartphone and tablets. If you do not have a mobile-friendly website and marketing strategy, you are missing out on a huge potential customer base. Providing the customer with a user-friendly experience is vital to online marketing.

Google Authorship

Bring your content marketing strategy full-circle by linking it to your Google + account. Signing up with Google authorship will bring your body of work together, increasing the visibility of your posts as your author rank grows.

Engaging Content

Don’t leave your readers bored with regurgitated content. It is vital to your content marketing strategy to create fresh, engaging content. Regular posting of quality content shows the search engines you have an active website, and you post relevant content for your niche market.
Use our web content marketing rules to increase your online audience. Join us on May 21, 2014 for an exclusive Google event. Our Google experts will teach you how to grow your business. For more information call Performance Driven Marketing today (801)326-0582!
Written By: Performance Driven Marketing

Filed Under: Content Writing, Marketing, Social Media

It’s finally 2014, and, while you’re making some personal New Year’s resolutions, throw in a few goals regarding your business. Now that another year has passed, it’s the perfect time to optimize your marketing strategies and make changes to boost sales in 2014. Performance Driven Marketing, too, is upping its standards, and we’ve got tips for you to make sure that your business has a great year.
If you feel that your marketing strategies are stuck in a rut, these tips will be able to get you back on the right track.

Social Media Marketing

It has become clear in recent years that companies willing to branch out into social media will see more success. Your business likely already has a Facebook page that you update regularly. However, though Facebook is indeed a great way to interact with your public and build an online presence, it shouldn’t take up all your social media marketing focus.
Incorporating other successful social media websites into your marketing strategies is important. For instance, Pinterest is still rising in popularity and should not be ignored. For its sharing capabilities alone, your business should already have an account.

Online Security

As more and more people begin to rely on the internet, online security becomes more important as well. Several large scale hackings happened last year, and no one is safe from viruses and other problems that can cause serious problems for your company’s website.
If you have any kind of e-commerce system on your website, online security is imperative. When you’re dealing with customers’ personal information, you have a responsibility to protect it. Two of the most trusted names right now in online security are TRUSTe and Trustwave.
Looking for more ways to improve your business for 2014? Call Performance Driven Marketing at (801)-326-0582!

Filed Under: E-Commerce, Marketing, Social Media

These days, it seems that a new social media website pops up every other day. You’re likely already keeping up with Facebook, Twitter, YouTube, and are ready for more, but, is it enough of an SEO strategy? Since social media profiles pop up on Google results, is it possible that social media will overtake the need for SEO?
The answer to those questions, put simply, is no. Social media websites and search engine optimization are meant to work together to complete an internet marketing strategy. Though social media is coming up in the world and makes a difference in SEO success, it should not surpass the SEO your company does.

Successful SEO-Social Media Collaboration Begins with Good Content

Few businesses can get away with being enormously popular on Facebook or another social media accounts without marvelous content on their website. When your company is posting interesting articles and has great website content, your followers will be more inclined to share it on their social media platform of choice.
Hence, in its essence, good content that is optimized needs to come before social media profiles can really kick off.

Social Media’s Contributions to SEO

Once there is a successful SEO strategy in place, social media will improve your company’s SEO, becoming a mutually beneficial relationship. Google and other search engines see that your Facebook and other social media accounts are becoming more successful, your website will come up sooner on the Google results.
And, when you gain more followers on social media platforms, they will become more interested in your website and the other web content that your company is generating. This means that you need both social media and SEO strategies to have a truly successful web marketing method.
If you need help optimizing web content and social media accounts, talk to the marketing experts at Performance Driven Marketing by calling (801)-326-0582!

Filed Under: SEO, Social Media

The social media landscape is constantly in flux these days, but several key players in the social media marketplace have emerged: Facebook, Twitter, and Google +. Though your company has likely already jumped on the Facebook bandwagon, you might be wavering on whether or not to branch out to additional social media accounts.
The marketing experts at Performance Driven Marketing are here to give you the honest advice you need to use your company’s resources effectively. We’ll let you know how successful Twitter is and whether or not investing your time and money in it is a good idea.

Twitter: On the Incline or Decline?

There has been much debate about whether the value of Twitter will go up or down in the future. The most recent Wall Street analysis indicated that Twitter is valued at 18 billion dollars, and no one can argue that Twitter has been successful in the past. However, that value is down from Twitter’s previous values.
At the same time, there are still more than 500 million tweets a day on Twitter, and users are not shying away from their accounts.
There are studies that have shown that Twitter doesn’t do a lot for businesses as far as boosting their sales go, but Twitter still can increase a company’s brand recognition and build a positive reputation.

What Does This Mean for Social Media Marketing?

Though the choice on how to do your social media marketing is ultimately up to you, we recommend that you use Twitter as a secondary social media account. That way, your company doesn’t put too much time and money into it, but it still updates the account and tweets regularly, which will help build a stronger client base.
For more information about social media marketing, call the experts at Performance Driven Marketing at (801)-326-0582!

Filed Under: Social Media

This question is a hot topic right now, and, though the short answer is “yes,” there are so many facets to social media that a blanket statement just wouldn’t do this question justice. Depending on what you are expecting social media to do, your industry, your actively level on social media, and the types of followers you are looking for, one social media network might work much better than another for you.

Types of Social Media

Though many websites get lumped into the “social media” category, each network has something unique about the features it offers. For instance, while Facebook gives the opportunity to post blurbs, share blogs, and gain followers, Yelp allows users to rate and recommend places they’ve been to.
Depending on the type of online presence you’re most interested in creating, you might want to pick and choose between social media sites.

What Should You Expect from Social Media?

Though social media will boost your search engine optimization (SEO) to some extent, you shouldn’t expect customers to come flooding in just because you make an account on a social media network. However, if you think about social media as a method of managing your company’s online reputation, it can do your company a lot of good.
Engaging your customers and offering them a visible, online presence that they can interact with is a good thing. Additionally, your social media profiles can help redirect your potential customers to your website, giving you more traffic. Those are realistic benefits you should expect from social media.

Updating Your Social Media Profiles

Though social media of one form or another is a good idea in almost all cases, neglecting the social media accounts you’ve made might work against you. In that way, social media could actually hurt your online reputation.
To make sure that you know what’s up with social media in regard to your business and marketing, join up with Performance Driven Marketing now by calling (801)-326-0582!

Filed Under: Social Media

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