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What Is Press Release Writing?

Performance Driven Marketing > Blog > Social Media

If you own a company or organization or are trying to start a business, it is important to understand how to navigate the internet. Even if you do not have a website, if you have a well-known company, it is likely that people will be talking about your business online. That is why it is important to have an online presence, including a website and management procedures in place to help maintain your reputation. Your company can build a good relationship with your customer base using press release writing services.

What Is Press Release Writing?

A press release is a statement to the public that provides information or is making an announcement. Press releases are often created with the intention of engaging with a company’s audience in some way. It is important that press releases are professionally written and are appropriate for the situation. Oftentimes, that is why companies will have a public relations professional on call to write press releases or they will hire expert press release writing services. press release writing

Press release writers use press releases to help companies get more information out to the masses about their company, about new products, and about new services that they are offering. Press releases are also used to address rumors and issues that are brought up against a company. A good press release will not only be professional and to the point, but will also uphold a company’s reputations and values.

Why Companies Need Press Release Writing Services

Professional press release writers can not only express a company’s message, but can also help the information that is being relayed be more accessible and more visible to the public. Although public relations professionals can often find words that will make a company sound great, a press release writer can do even more by not only finding the words to describe a company’s good character but also helping those words reach many more ears.

It is valuable to contact a press release writing service because they can help you create press releases that can help your company in so many ways. A press release written by a press release writer can help you strengthen your brand image. Through carefully communicated words, a writer can help your press release put into words what your company is all about. A writer can also help you maintain a positive relationship with your current customers by giving them exciting news and fresh content. 

A well written press release that is aimed at certain audiences can also help you gain more customers and revenue. For example, certain press releases can target communities in your geographical area and let them know about your exciting services. The connections that you create via social media and elsewhere online can really help boost your company and your company’s growth. The other important thing that a good press release can do for you is help you gain new followings when you announce events and get people to come to those events.

Why Choose Us?

We at Performance Driven Marketing offer professional press release writing services that are based on the desire to see your company perform. We help our clients reach their goals and a much wider audience by utilizing search engine optimization in our press release writing. Not only do we help our clients by creating press releases for them, but we can also create regular web content including blog and social media posts. For more information about how our services can help your company reach its goals, contact us today.

Social media has turned into an integral part of many people’s lives. It’s how we connect, it’s how we learn, it’s how we are entertained. Social media marketing rose with engagement rates, meaning that social media is also how many of us discover new products and services. Companies and marketing firms recognize the importance of adapting to the ever-changing online world. 

But most people get annoyed by ads on TikTok and Instagram and the like, right? So, does social media marketing even work if it seems like most people will just scroll right past or skip what you’re trying to market to them? 

So long as you understand your target audience and are aware of how to use social media as a marketing tool, yes, social media marketing can work, and work very well, at that. Here’s how.

social media marketing

Different Social Media Platforms Are Good For Different Things

A key part of social media marketing is understanding what each app is intended for and how to optimize that for your business. Knowing the target audience of each social media platform and what they do will help you craft appropriate marketing strategies. What works on Facebook won’t work on TikTok. You have to adapt to what each platform is good for and who it’s targeted at. As time goes on, new social medias develop and older ones fade. This is why it’s important to…

 

Stay On Top Of The Trends

It’s a truth commonly acknowledged throughout the marketing world that an effective marketing strategy is one that is targeted, clear, distinct – and current. What kind of ads are doing well at the moment? What are hot topics, and can you relate them to your products or services? This is especially common for holidays and seasons. 

Another essential part of staying on top of the trends is understanding how social media changes. Sites and apps that were popular five years ago could be nonexistent now. The ones that stay popular are constantly changing in order to stay relevant. For example, a while ago, Instagram made a switch from focusing on photo-sharing to optimizing reels, meaning that if you wanted to be seen on Instagram, you had a better chance with a reel than a picture. 

If you want to be seen, you have to stay up to date with changes.

Have Distinctive Branding And Goals

This works for marketing in general, not just social media marketing. Distinctive branding is what sets your marketing strategy apart from your competitors. If you have a specific look, feel, and understand your audience, it’s much more likely that you’ll draw people in rather than risk them ignoring your efforts. If your business has a specific look and personality associated with it, it’s more memorable and impactful than one that is more general. 

This is true for your social media pages too. A social media page that is all over the place and is trying to do too many things at once won’t have as much traction as one that has a cohesive look and purpose. People aren’t going to stay on a page that’s ugly, confusing, or doesn’t know what it’s trying to do. They will stay on one that is aesthetically pleasing and concise. How your page looks matters greatly if you want to bring in followers and reach more people.

Social Media Management Ogden Utah

Consistency Is Key

Common across most social media platforms is the fact that their algorithms favor consistency. You’re more likely to be seen if you have a consistent posting schedule. If you post whenever you feel like it, that can drop your visibility and make it so that only a tiny percentage of your following even sees your post.

The Power Of Influencers 

Influencers can be a fantastic way to increase your brand awareness and reach. Influencers are people with big followings, aka a lot of influence. Businesses and brands often send influencers free products and payment in exchange for them to promote them to their followers. If an influencer tries and likes your product enough to promote it, their followers will be inspired to at least check it out and often want to try the product or service as well. 

Be Engaging

This is true both for creating engaging, distinctive content, and for engaging with people who try to interact with your social media posts.If you aren’t responsive to comments and posts, people are less likely to pay attention to your business or think that you don’t care about your customers or clients. 

Do You Need Help With Social Media Marketing?

At Performance Driven Marketing, we provide exceptional internet marketing services, including managing social media accounts. We have experience in staying up to date with the ever-changing realm of social media. We also offer multiple other digital and traditional marketing services, including graphic design and sales. If you would like to learn more about social media marketing or how else we can help your business, please contact us at Performance Driven Marketing today!

With today’s competitive society, simply having a website is not enough to draw customer’s attention.  Therefore many businesses turn to social networking media to communicate and interact with fans, share valuable information and generate new leads. Facebook is a social networking platform that has been designed to provide uniform pages where businesses can be on equal playing levels. However, with some creative use of resources you can design a custom page for your business that will demand attention. Utilize these tips for your Facebook page customization:

  • Create a vanity URL: By utilizing this resource you can customize the URL your Facebook page has. This can enable you to choose something that is easily recognizable as your business, make it more efficient to share the page with potential customers and give you and overall more professional appearance.
  • Customize your businesses welcome page: Making a customer welcome page for your visitors can help you gain “Likes” and more traffic. Additionally, as more customers like your page your businesses posts will begin to show up in their news feed and attract even more attention. In order to create this page goes to Manage Permissions and set the page you create to be your Default Landing Tab. This way the custom customer welcome page you create will be the first things customers see when they visit your page.
  • Take a picture that makes a statement: The Facebook picture can be manipulated to include additional information about your business; it does not have to simply be your logo.
  • Customize your photo strip: This is a piece of real estate on business pages that you can truly make work for you. Include different types of pertinent information, attention grabbing photos or anything else that makes your business stand out.
  • Utilize tabs: These tabs can be used to create different areas for your business as well as feature other businesses pages. This is a great way to attract a certain niche of people.
  • Target your audience: This is a new app that Facebook offers allowing you to pick and choose who sees the posts you make.
  • Run or sponsor a contest: Be careful to stay within Facebook’s rules and guidelines, however, this can be a great way to attract new attention.

The custom options that Facebook offers can be limited. Therefore, it was just a matter of time before third party apps were developed to conquer this problem. Some of the most popular apps that can be utilized to make custom Facebook pages, outside of the actual Facebook platform, include:

  • MiPro Apps: This features a drag and drop interface and can be utilized through Facebook Connect.
  • North Social: Allows you to create and add custom tabs to your Facebook page.
  • Involver: This app provides you with the most custom options for your Facebook page.

By utilizing these tools you can create a page that stands out from the crowd and appeals to your customers. Use the different options that are available to customize the content and information you provide your customers, as well as the pictures and videos you have on the site.

Customizing your Facebook page is a strong marketing strategy that can help generate new fans and customers and enable you to increase the number of Likes on your page as well as the traffic that visits on a daily basis. In order to fully utilize the custom options to their full potential you should create unique pages that “think outside the box” to create an appealing visual page for your customers.

The Top 5 Web Content Marketing Rules in 2014Companies are building trust with customers by creating quality content. Marketing this content is essential to your website’s visibility, and online reputation. How do you market the content to build a strong following? Use our top five web content marketing rules below to boost your online visibility.

Become Diverse With Social Media

Facebook, LinkedIn, and Twitter were once the dominate social media forces for companies. Now, there are a variety of new social media sites to consider including Instagram, Pinterest, and Tumblr. They have shown businesses the importance of branching out with social media marketing.

Use Infographics

A picture tells a thousand words. We are seeing a major shift in the content marketing world to image-centric content. An infographic is easy to read, and it is easy to share. Take a look at Pinterest and Buzzfeed to see how the infographic world is booming.

Mobile Friendly Is Vital

By the year 2017, Forbes predicts 87% of connected devices will be smartphone and tablets. If you do not have a mobile-friendly website and marketing strategy, you are missing out on a huge potential customer base. Providing the customer with a user-friendly experience is vital to online marketing.

Google Authorship

Bring your content marketing strategy full-circle by linking it to your Google + account. Signing up with Google authorship will bring your body of work together, increasing the visibility of your posts as your author rank grows.

Engaging Content

Don’t leave your readers bored with regurgitated content. It is vital to your content marketing strategy to create fresh, engaging content. Regular posting of quality content shows the search engines you have an active website, and you post relevant content for your niche market.
Use our web content marketing rules to increase your online audience. Join us on May 21, 2014 for an exclusive Google event. Our Google experts will teach you how to grow your business. For more information call Performance Driven Marketing today (801)326-0582!
Written By: Performance Driven Marketing

It’s finally 2014, and, while you’re making some personal New Year’s resolutions, throw in a few goals regarding your business. Now that another year has passed, it’s the perfect time to optimize your marketing strategies and make changes to boost sales in 2014. Performance Driven Marketing, too, is upping its standards, and we’ve got tips for you to make sure that your business has a great year.
If you feel that your marketing strategies are stuck in a rut, these tips will be able to get you back on the right track.

Social Media Marketing

It has become clear in recent years that companies willing to branch out into social media will see more success. Your business likely already has a Facebook page that you update regularly. However, though Facebook is indeed a great way to interact with your public and build an online presence, it shouldn’t take up all your social media marketing focus.
Incorporating other successful social media websites into your marketing strategies is important. For instance, Pinterest is still rising in popularity and should not be ignored. For its sharing capabilities alone, your business should already have an account.

Online Security

As more and more people begin to rely on the internet, online security becomes more important as well. Several large scale hackings happened last year, and no one is safe from viruses and other problems that can cause serious problems for your company’s website.
If you have any kind of e-commerce system on your website, online security is imperative. When you’re dealing with customers’ personal information, you have a responsibility to protect it. Two of the most trusted names right now in online security are TRUSTe and Trustwave.
Looking for more ways to improve your business for 2014? Call Performance Driven Marketing at (801)-326-0582!

These days, it seems that a new social media website pops up every other day. You’re likely already keeping up with Facebook, Twitter, YouTube, and are ready for more, but, is it enough of an SEO strategy? Since social media profiles pop up on Google results, is it possible that social media will overtake the need for SEO?
The answer to those questions, put simply, is no. Social media websites and search engine optimization are meant to work together to complete an internet marketing strategy. Though social media is coming up in the world and makes a difference in SEO success, it should not surpass the SEO your company does.

Successful SEO-Social Media Collaboration Begins with Good Content

Few businesses can get away with being enormously popular on Facebook or another social media accounts without marvelous content on their website. When your company is posting interesting articles and has great website content, your followers will be more inclined to share it on their social media platform of choice.
Hence, in its essence, good content that is optimized needs to come before social media profiles can really kick off.

Social Media’s Contributions to SEO

Once there is a successful SEO strategy in place, social media will improve your company’s SEO, becoming a mutually beneficial relationship. Google and other search engines see that your Facebook and other social media accounts are becoming more successful, your website will come up sooner on the Google results.
And, when you gain more followers on social media platforms, they will become more interested in your website and the other web content that your company is generating. This means that you need both social media and SEO strategies to have a truly successful web marketing method.
If you need help optimizing web content and social media accounts, talk to the marketing experts at Performance Driven Marketing by calling (801)-326-0582!

The social media landscape is constantly in flux these days, but several key players in the social media marketplace have emerged: Facebook, Twitter, and Google +. Though your company has likely already jumped on the Facebook bandwagon, you might be wavering on whether or not to branch out to additional social media accounts.
The marketing experts at Performance Driven Marketing are here to give you the honest advice you need to use your company’s resources effectively. We’ll let you know how successful Twitter is and whether or not investing your time and money in it is a good idea.

Twitter: On the Incline or Decline?

There has been much debate about whether the value of Twitter will go up or down in the future. The most recent Wall Street analysis indicated that Twitter is valued at 18 billion dollars, and no one can argue that Twitter has been successful in the past. However, that value is down from Twitter’s previous values.
At the same time, there are still more than 500 million tweets a day on Twitter, and users are not shying away from their accounts.
There are studies that have shown that Twitter doesn’t do a lot for businesses as far as boosting their sales go, but Twitter still can increase a company’s brand recognition and build a positive reputation.

What Does This Mean for Social Media Marketing?

Though the choice on how to do your social media marketing is ultimately up to you, we recommend that you use Twitter as a secondary social media account. That way, your company doesn’t put too much time and money into it, but it still updates the account and tweets regularly, which will help build a stronger client base.
For more information about social media marketing, call the experts at Performance Driven Marketing at (801)-326-0582!

This question is a hot topic right now, and, though the short answer is “yes,” there are so many facets to social media that a blanket statement just wouldn’t do this question justice. Depending on what you are expecting social media to do, your industry, your actively level on social media, and the types of followers you are looking for, one social media network might work much better than another for you.

Types of Social Media

Though many websites get lumped into the “social media” category, each network has something unique about the features it offers. For instance, while Facebook gives the opportunity to post blurbs, share blogs, and gain followers, Yelp allows users to rate and recommend places they’ve been to.
Depending on the type of online presence you’re most interested in creating, you might want to pick and choose between social media sites.

What Should You Expect from Social Media?

Though social media will boost your search engine optimization (SEO) to some extent, you shouldn’t expect customers to come flooding in just because you make an account on a social media network. However, if you think about social media as a method of managing your company’s online reputation, it can do your company a lot of good.
Engaging your customers and offering them a visible, online presence that they can interact with is a good thing. Additionally, your social media profiles can help redirect your potential customers to your website, giving you more traffic. Those are realistic benefits you should expect from social media.

Updating Your Social Media Profiles

Though social media of one form or another is a good idea in almost all cases, neglecting the social media accounts you’ve made might work against you. In that way, social media could actually hurt your online reputation.
To make sure that you know what’s up with social media in regard to your business and marketing, join up with Performance Driven Marketing now by calling (801)-326-0582!

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