Google Assistant, Alexa, Siri, Cortana, and Bixby. Likely all of us have used one of these voice assistants within recent years. As voice assistants continue to increase in popularity, it’s a wise marketing strategy for your business to stay with the times and prioritize voice search optimization. We will walk you through what exactly this is and how to take advantage of it to update your business’ marketing strategies.

What Is Voice Search Optimization?

With the development of voice assistants on our smart devices, increasingly more people are using them to search for businesses, specific information, and other general queries. Though people can use voice search for general commands, like sending a text or making a call, many others use it to ask questions or find local businesses.

A 2018 study showed that 50% of people used voice search to find a local business over the past year, 74% weekly, and 46% daily. This can be great news for small businesses, as it provides another avenue for reaching the general public and gaining more traffic. Voice search optimization is essentially tailoring your website to rank higher in voice search results, allowing for more people to be led to your website or business.

Evolving Voice Assistant Market

There has been extensive voice assistant growth in recent years, and is predicted to evolve more. The global voice assistant market was valued at about $11.8 billion in 2024 and is expected to reach $84.51 billion by 2035. This means that joining this trend can have substantial benefits for your company within the next decade.

In addition to this, more devices are incorporating voice assistants. Though smartphones and smart speakers were some of the first to facilitate the voice search tool, it has expanded to smartwatches and other wearable devices, computers, TVs, and even cars.

Best Voice Search Optimization in 2025 - What It Means For Your Business

To fully take advantage of these technological advances, learning how to grow in voice search optimization will improve your marketing and help you gain more clientele and visibility.

Advanced Strategies For Optimization

But what does this mean for your business? Though strategies will continue to evolve as technology advances, we have compiled a list of great methods for improving your business’ voice search optimization in 2025.

Conversational Keywords – When people use voice searches, they will likely speak in natural, complete sentences. This means that instead of typing questions like “cookie recipes” into a search bar, they might instead ask aloud, “What is the best chocolate chip cookie recipe I should try?” This means that it’s wise to adjust some of your content to include more conversational keywords and phrasing.
Common Questions – Tailoring your website to include question-focused content will help voice assistants direct their users to your site. Including FAQ pages or sections that answer common questions will be beneficial when people ask their assistant full questions.
Local SEO Focus – An extremely important tool is ensuring that your company provides sufficient information for people to find you easily. Steps like completing your Google business account, using consistent and uniform information or branding across sites, and including community-focused content will all improve your overall SEO.
Content Readability – If your site includes concise information in structures like bullet points or lists, this can increase voice search optimization. When info is able to be clearly understood while read aloud, it is more likely to be at the top result for a voice query.
Detailed Data – To help people find your business more easily, it’s essential to give very detailed information, including updated hours, specific locations and addresses, and any provided services. If users are unable to find information for your company, they may quickly move on in their search.
Mobile Friendly – Since about 56% of voice searches are conducted on smartphones, it’s essential to make your website mobile-friendly. This includes quick loading pages, responsive web design (RWD), reduced media size, and a mobile-compatible layout. Websites that don’t translate well to a mobile format are less likely to be visited.

The Best SEO For Your Business

If you want the best marketing services for your business, including improved SEO, incorporated keywords, and voice search optimization, we at Performance Driven Marketing are here to help. With experienced teams that provide professional and customized web design, internet marketing, graphic design, and personalized consultation, we can help your business adapt with the times and learn how to take advantage of the changing business landscape.

Reach out to us today for a free consultation and learn how we can help your business thrive.

If you’ve made a website with Google Business Profiles, you most likely received an email recently announcing that these sites will soon be turned off. While your first reaction may be to panic (What should I do? Where will my information go? How will this impact my business?), don’t worry — there are many other website options out there that can get the job done.

Keep reading to learn more about what this shutdown means for you, what your next steps should be, and how the web development experts at Performance Driven Marketing can help you transition to a new site.

What’s Going to Happen to My Google Business Profile Website?

Google Business Profiles are powerful tools for business owners to showcase their products or services, catch potential customers’ attention with photos, and share essential information such as store hours, social media and website links, important updates, and contact information. This free service is critical for anyone looking to reach a broader audience.

Until recently, Google Business Profiles allowed users to create simple websites powered by the information found on their Business Profiles. Starting in March 2024, these sites will be turned off, and anyone who tries to visit your site will instead be redirected to your Google Business Profile.

Here are some things you need to know about this upcoming change:

The redirect to your Google Business Profile will work until June 10, 2024. After that date, the URL will display a “page not found” message.
Any website links on your Google Business Profile that end in “business.site” or “negocio.site” will be removed from your profile in March. Other than this one change, Google Business Profiles will remain unaffected.
If you’re using a third-party custom domain name for the website made with your Google Business Profile, you will need to contact the hosting company and have them forward the domain to a different website.
If you have a Google Business Profile but have never created an associated website, you’re in luck — nothing should change for you.

For more complete information about changes coming to websites made with Google Business Profiles, visit the Google Business Profile help page.

Creating a New Website

Websites Made With Google Business Profiles are Shutting Down — Here’s What You Should Know

With the shutdown of your Google Business Profile website, you’re faced with a significant challenge: Creating a whole new website. Although this may be an unexpected hurdle in your business ownership journey, think of it as a blessing in disguise. You now have the opportunity to create a more comprehensive website, customize its appearance, add more detailed content, and take advantage of search engine optimization to improve your search rankings. Now is the time to expand your online presence and grow your business.

Of course, you can build your own website using any number of online tools; however, with the June 10 deadline fast approaching, you may not be able to get it done in time. Plus, if you don’t have experience with web development, SEO, or branding, chances are, you may not be satisfied with the end result.

That’s where Performance Driven Marketing comes in. We are online marketing experts, handling everything from branding development to website management to content creation. While you may be disappointed to see your old site go, taking advantage of our expertise to create a new and improved website is sure to help your business thrive.

Domain Hosting

The first step in creating your new website is either transferring your old domain or registering for a new one. This process may seem overwhelming, but at PDM, we can take care of everything for you. We use WP Engine, a secure hosting provider that is known for its excellent performance and stability, ensuring your website is protected from hackers and outages.

Web Development and Content Writing

In the digital age, the first interaction potential customers have with your business is likely to happen online. An attractive, functional website with engaging content isn’t just a luxury — it’s a necessity. Our web developers have extensive experience creating sites that not only function optimally but are aesthetically pleasing, as well. When it comes to content creation, our writing staff is unmatched, with extensive experience writing web content that is both engaging and informative.

Google Ads Management and SEO Expertise

Google is the number one search engine in the world by far. To maximize your online reach, you need to utilize Google Ads and search engine optimization practices. At PDM, we are well-versed in these powerful tools, ensuring we give your business a competitive edge.

Build The Website of Your Dreams with PDM

At PDM, we understand that owning a business is stressful, so why not pass some of those responsibilities on to the experts? Whether you want to transition to a new website, optimize your content for search engines, or reach a wider audience with advertisements, we can help you achieve your goals. When you work with PDM, the sky’s the limit!

If you’re unsure what your next steps should be in the face of your Google Business Profile website shutting down, don’t hesitate to schedule a free consultation with us. Together, we can grow your business, maximize your reach, and achieve greater success.

Embracing Diversity: The Power of Inclusive Marketing

Our world is more interconnected and diverse than ever, and the role of marketing has evolved beyond traditional strategies. Inclusive marketing has emerged in recent years as a powerful tool that resonates with diverse audiences and showcases a brand’s commitment to representation and equality.

When considering marketing strategies for your business, it’s important to understand the importance of inclusive marketing and how it can foster a healthy environment that values diversity, plus enhance clients’ and customers’ perceptions of your brand.

Understanding Inclusive Marketing

Inclusive marketing isn’t just a buzzword; it’s a strategic approach that shows your company values and respects the characteristics, backgrounds, and identities that make individuals unique. It’s all about crafting a campaign that reflects the true diversity of the world we live in. When a brand embraces inclusive marketing, its customers are more likely to feel seen, heard, understood, and valued.

Why Inclusive Marketing Matters

Inclusive marketing provides benefits to companies and consumers alike. Consumers are more likely to resonate with marketing in which they see themselves represented, which fosters greater understanding between companies and people and boosts the brand’s image.

Expanding Audience Reach

When you utilize inclusive marketing, you can tap into new, underserved markets. By creating content that resonates with diverse audiences, you can expand your reach and unlock the potential for exponential growth.

Building Trust and Authenticity

Consumers are drawn to brands that genuinely care about their values and experiences. Inclusive marketing showcases a brand’s commitment to understanding its customers and representing their unique characteristics, which fosters a relationship of trust between a brand and its customers.

Reflecting Real Life

Inclusive marketing mirrors the diversity of the real world. Our world includes people of all ages, sizes, races, and abilities, so marketing content should strive to represent a broad range of people, not just a narrow selection. When people see themselves represented in your marketing content, they are more likely to resonate with it and connect with your brand on an emotional level, elevating your brand’s status in the public eye.

Driving Innovation

Making room for diverse perspectives allows for fresh, innovative ideas. By embracing diversity in your marketing campaigns, you make room for a creative environment that generates unique, groundbreaking plans.

Key Strategies for Effective Inclusive Marketing

To fully embrace inclusive marketing for your company, here are six key strategies to consider.

#1. Educate Yourself

Sensitivity and cultural awareness are crucial to any inclusive marketing campaign. To learn what concepts, issues, and experiences matter to people, especially underrepresented communities, make the effort to educate yourself on their values and understand their perspectives. Study different cultures, backgrounds, and identities in order to be able to represent them authentically while avoiding stereotypes and cultural appropriation.

#2. Authenticity Is Key

Inclusive marketing should be sincere. Avoid including diverse people and experiences in your marketing campaigns for the sole reason of enhancing your company’s image while neglecting to put real thought and effort toward true inclusivity. This is called “tokenism,” which often does more harm than good. Your marketing strategies should align with your company’s long-term goals and values.

#3. Diverse Representation

Make an effort to include people of diverse ages, races, abilities, and lifestyles in your web content, advertisements, and other marketing materials, so that everyone who comes into contact with your brand feels they are represented in some way.

#4. Listen and Learn

In order to understand your audience’s needs and preferences, engage with them and truly listen to what they have to say. This can be done through focus groups, surveys, and social media. Incorporate their feedback into your campaigns and use their ideas to improve your brand.

#5. Collaborate with Diversity

If given the opportunity to collaborate with organizations, influencers, and activists who are advocates for diversity and inclusivity, take it! These collaborations can bring authenticity and fresh perspectives to your marketing campaigns.

#6. Accessible Content

To ensure your content is accessible to people of all abilities, make sure you provide alternative text for images, closed captions on your videos, and a user-friendly website.

Effective Marketing With PDM

At Performance Driven Marketing, we can take care of every aspect of your company’s marketing. From content writing to social media management to digital and print advertising, we do it all! We are especially proud to be SEO experts, and our methods are proven to give your company a boost in online search results, giving you the chance to reach more potential customers or clients.
If you’re interested in seeing what the expert team at PDM can do for you, come in for a free consultation. We can’t wait to elevate your company and help you develop your brand!

Monday	8:00 AM - 4:00 PM
Tuesday	8:00 AM - 4:00 PM
Wednesday	8:00 AM - 4:00 PM
Thursday	8:00 AM - 4:00 PM
Friday	8:00 AM - 4:00 PM
Saturday	Closed
Sunday	Closed

Call Now: 801.326.0582

What Is Voice Search Optimization?

Evolving Voice Assistant Market

Advanced Strategies For Optimization

The Best SEO For Your Business

What’s Going to Happen to My Google Business Profile Website?