Google Assistant, Alexa, Siri, Cortana, and Bixby. Likely all of us have used one of these voice assistants within recent years. As voice assistants continue to increase in popularity, it’s a wise marketing strategy for your business to stay with the times and prioritize voice search optimization. We will walk you through what exactly this is and how to take advantage of it to update your business’ marketing strategies.
What Is Voice Search Optimization?
With the development of voice assistants on our smart devices, increasingly more people are using them to search for businesses, specific information, and other general queries. Though people can use voice search for general commands, like sending a text or making a call, many others use it to ask questions or find local businesses.
A 2018 study showed that 50% of people used voice search to find a local business over the past year, 74% weekly, and 46% daily. This can be great news for small businesses, as it provides another avenue for reaching the general public and gaining more traffic. Voice search optimization is essentially tailoring your website to rank higher in voice search results, allowing for more people to be led to your website or business.
Evolving Voice Assistant Market
There has been extensive voice assistant growth in recent years, and is predicted to evolve more. The global voice assistant market was valued at about $11.8 billion in 2024 and is expected to reach $84.51 billion by 2035. This means that joining this trend can have substantial benefits for your company within the next decade.
In addition to this, more devices are incorporating voice assistants. Though smartphones and smart speakers were some of the first to facilitate the voice search tool, it has expanded to smartwatches and other wearable devices, computers, TVs, and even cars.
To fully take advantage of these technological advances, learning how to grow in voice search optimization will improve your marketing and help you gain more clientele and visibility.
Advanced Strategies For Optimization
But what does this mean for your business? Though strategies will continue to evolve as technology advances, we have compiled a list of great methods for improving your business’ voice search optimization in 2025.
- Conversational Keywords – When people use voice searches, they will likely speak in natural, complete sentences. This means that instead of typing questions like “cookie recipes” into a search bar, they might instead ask aloud, “What is the best chocolate chip cookie recipe I should try?” This means that it’s wise to adjust some of your content to include more conversational keywords and phrasing.
- Common Questions – Tailoring your website to include question-focused content will help voice assistants direct their users to your site. Including FAQ pages or sections that answer common questions will be beneficial when people ask their assistant full questions.
- Local SEO Focus – An extremely important tool is ensuring that your company provides sufficient information for people to find you easily. Steps like completing your Google business account, using consistent and uniform information or branding across sites, and including community-focused content will all improve your overall SEO.
- Content Readability – If your site includes concise information in structures like bullet points or lists, this can increase voice search optimization. When info is able to be clearly understood while read aloud, it is more likely to be at the top result for a voice query.
- Detailed Data – To help people find your business more easily, it’s essential to give very detailed information, including updated hours, specific locations and addresses, and any provided services. If users are unable to find information for your company, they may quickly move on in their search.
- Mobile Friendly – Since about 56% of voice searches are conducted on smartphones, it’s essential to make your website mobile-friendly. This includes quick loading pages, responsive web design (RWD), reduced media size, and a mobile-compatible layout. Websites that don’t translate well to a mobile format are less likely to be visited.
The Best SEO For Your Business
If you want the best marketing services for your business, including improved SEO, incorporated keywords, and voice search optimization, we at Performance Driven Marketing are here to help. With experienced teams that provide professional and customized web design, internet marketing, graphic design, and personalized consultation, we can help your business adapt with the times and learn how to take advantage of the changing business landscape.
Reach out to us today for a free consultation and learn how we can help your business thrive.
