These days, it seems that a new social media website pops up every other day. You’re likely already keeping up with Facebook, Twitter, YouTube, and are ready for more, but, is it enough of an SEO strategy? Since social media profiles pop up on Google results, is it possible that social media will overtake the need for SEO?
The answer to those questions, put simply, is no. Social media websites and search engine optimization are meant to work together to complete an internet marketing strategy. Though social media is coming up in the world and makes a difference in SEO success, it should not surpass the SEO your company does.
Successful SEO-Social Media Collaboration Begins with Good Content
Few businesses can get away with being enormously popular on Facebook or another social media accounts without marvelous content on their website. When your company is posting interesting articles and has great website content, your followers will be more inclined to share it on their social media platform of choice.
Hence, in its essence, good content that is optimized needs to come before social media profiles can really kick off.
Social Media’s Contributions to SEO
Once there is a successful SEO strategy in place, social media will improve your company’s SEO, becoming a mutually beneficial relationship. Google and other search engines see that your Facebook and other social media accounts are becoming more successful, your website will come up sooner on the Google results.
And, when you gain more followers on social media platforms, they will become more interested in your website and the other web content that your company is generating. This means that you need both social media and SEO strategies to have a truly successful web marketing method.
If you need help optimizing web content and social media accounts, talk to the marketing experts at Performance Driven Marketing by calling (801)-326-0582!