It’s finally 2014, and, while you’re making some personal New Year’s resolutions, throw in a few goals regarding your business. Now that another year has passed, it’s the perfect time to optimize your marketing strategies and make changes to boost sales in 2014. Performance Driven Marketing, too, is upping its standards, and we’ve got tips for you to make sure that your business has a great year.
If you feel that your marketing strategies are stuck in a rut, these tips will be able to get you back on the right track.
Social Media Marketing
It has become clear in recent years that companies willing to branch out into social media will see more success. Your business likely already has a Facebook page that you update regularly. However, though Facebook is indeed a great way to interact with your public and build an online presence, it shouldn’t take up all your social media marketing focus.
Incorporating other successful social media websites into your marketing strategies is important. For instance, Pinterest is still rising in popularity and should not be ignored. For its sharing capabilities alone, your business should already have an account.
Online Security
As more and more people begin to rely on the internet, online security becomes more important as well. Several large scale hackings happened last year, and no one is safe from viruses and other problems that can cause serious problems for your company’s website.
If you have any kind of e-commerce system on your website, online security is imperative. When you’re dealing with customers’ personal information, you have a responsibility to protect it. Two of the most trusted names right now in online security are TRUSTe and Trustwave.
Looking for more ways to improve your business for 2014? Call Performance Driven Marketing at (801)-326-0582!
