Most content that is shared is known as static content, but companies are starting to incorporate more interactive elements into their marketing efforts. Interactive content can help draw in an audience through quizzes, videos, individualized experiences, and more. Marketing tactics will continue to evolve and change with trends and buyer demand. Keeping up with all of these changes can be overwhelming, but interactive content marketing is something that every industry can utilize.
What Are The Benefits Of Interactive Content?
Before you take the leap into creating interactive marketing, you should know the benefits it can provide for your business. Depending on your industry, you can get different results and benefits from finding the perfect interactive content.
There are many types of interactive content available for you to test. Trying a few different types of content and watching what performs the best will yield the best results.
Here are some benefits of interactive content marketing:
- Gains 2x more engagement than other static content
- Has reusable value and brings multiple interactions with a brand
- Gives customers more control over what they want to view
- Easier to interact closely with your audience
- Higher conversion rates
- Versatility and creativity in the information you share
- Increases brand loyalty
- Capture more data about your audience
- Better link building to be shareable with journalists and other marketers
1- Quizzes
One of the easiest ways to have your followers and customers interact with your content is to create a quiz or poll. Instagram has helped make these interactive elements more user-friendly for everyone. Other online quiz creators help you create all kinds of interactive questions to capture your audience’s attention. Quiz Maker and Survey Monkey can make sharing personality quizzes and informational quizzes about your company a breeze.
2- Interactive Infographics
Infographics are one of the most popular tools in online marketing. They have been used for years by companies of all types to share bite-sized information creatively. Since there are so many infographics on the internet, you need to make one that stands out by turning it into an engaging post. Interactive infographics should catch the attention of your audience in an instant.
3- Image Sliders
Interactive content and photos are key to building trust with your audience. Image sliders are a great way to show a bigger picture to your customers. Images are more of a simple idea, but they can make a large impact when you share multiple photos of a landscape or your most popular products.
4- Video
Since we are going back to basics with images, sharing a quality video can bring more depth to your business. With the release of VR and AR there are many video interactive experiences on the market. Pushing the boundaries with video will help audience members feel truly connected to you.
Interactive video allows the audience to be in complete control. For example, Netflix recently released a film where viewers can choose the end result. These types of videos may take longer to curate for a business, but they bring more value to the industry you are in.
5- Games
Simple online games are taking the world by storm (e.g. NYT’s Wordle and Connections). Games are an easy way to engage your audience without trying to sell anything or push an agenda. A game or interaction of any scale will help make an impression on a social media user.
Why Engagement With An Audience Matters?
The best way to bring in more customers and keep your past clients coming back is to focus on engagement. Helping to increase the time your audience spends interacting with your content will show algorithms that this person wants to continue to see your content.
When users interact with content and actively participate in a business, this helps make a lasting impression and create muscle memory with this company. Engagement from all types of people will spread your content further than ever before. Engagement, no matter the type (likes, comments, interactive content, shares, word of mouth, event collaboration reposts, or stitches) is the only way to push your business forward.
Marketing Help From The Experts At PDM
Our experts at Performance Driven Marketing are ready to take your business to the next level. We have been in the industry for over a decade and are able to help businesses keep up with marketing trends. PDM works to help you build brand awareness, gain more clicks, and increase sales.
We have SEO specialists, social media contributors, content writers, web developers, and graphic designers who are ready and willing to work with you. Get a free website audit, or speak to one of our team members to get started on a new website!
