Hiring A Marketing Manager Vs. A Dedicated Marketing Agency
When it comes to marketing for your business, there are a lot of items to juggle. As a business owner, you have a lot on your mind, which can affect the time and brain power you have to spend on marketing. There are multiple people in the industry that offer content and social media marketing, but which one is best for your business? An in-house marketing manager will be working with you side-by-side, while an agency will be off-site, providing you with tools to push your business to new people. This blog will break down the differences and give insights on which one will best improve your business.
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Listicles: How and Why This SEO Strategy Works
You’ve probably seen a listicle online recently, even if you didn’t realize it. Maybe you perused articles like “Top 10 HVAC Maintenance Tips” or “5 Reasons to Invest in a Garage Floor Coating” when searching for home service providers. There’s a reason these list-based articles are so prevalent in search engine results — when utilized […]
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What Makes A Website Visually Trustworthy?
If you want your business to be taken seriously, you will need to put effort into your website. Showing your knowledge in your industry can help clients trust you and build your web presence. Visitors to your website will begin to make assumptions about your business within the first few seconds on your website. Having visual triggers on your website will build immediate trust with potential customers. Let’s take a look at what you need to feature on your website to be visually trustworthy.
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DIY vs. Professional Web Design: Which is Right for Your Business?
In today’s digital landscape, a strong online presence is more important than ever. Your website is often the first interaction potential customers have with your business, so it’s important for it to make a lasting impression on everyone who visits. When it comes time to create a website, many businesses face a tough choice: building […]
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The Changes To SEO Due To The Rise Of AI: How Your Company Should Adapt
The digital world continues to evolve as new technologies, including artificial intelligence, develop. SEO practices change often as users' needs and searches change. The biggest thing to remember when marketing your business through SEO practices is that you will need to adapt constantly. The rise of AI means adaptability is necessary. While original content and the human touch will always be crucial to ranking on Google, there are ways to supplement with AI. This blog will share how to utilize AI without getting flagged for stolen content or losing valuable employees.
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PDM Spotlight: Dave Wade
I recently interviewed one of Performance Driven Marketing (PDM)’s owners, Dave Wade, to get to know him better and hear a little more of his life and background. He shared how he got into the marketing industry, how family has impacted his work, and how care for his clients has shaped his beliefs and project involvement.
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