Are you tired of seeing lackluster results? If you do not have consistency with your online marketing efforts, it won’t take long for your website to start dropping position in the search engines. Use our 16 tips to enhance your website, and start seeing the results you deserve!
- Include value proposition
- Clean, easy-to-use website navigation
- Clear call to action
- Factual, relevant information
- Valuable sliders and motion
- About us company page
- Social media engagement
- Internal linking
- Email marketing sign up form
- Effective messaging above the fold
- Customer testimonials
- Mobile friendly
- Team page
- Effective back-end SEO
Let’s dive right into each topic to build credibility and start generating quality leads from your website.
Include Value Proposition
Your value proposition is the mission statement of your business. What do you do, and why do you do it? When a potential customer is viewing your website, they want to know what makes your company work effectively. Why should someone work with your company over others? You want to let people know exactly what to expect in a clean, precise manner. Take a look at our mission statement below:
Clean, Easy-to-use Website Navigation
We’ve all been to websites that are poorly designed and difficult to navigate. When you have an effective website, you can find exactly what you are looking for quickly. Everything with your website needs to make sense in the way it’s organized, to the way the menu structure works. Here’s a clear example of effective website navigation. You can clearly see all the services provided by HVAC Utah:
Clear Call to Action
Why do people visit your site? What is the action you’d like them to perform? You need to have call to action to help your users find out what they want.
PDM Pro Tip: Use verbs for your call to action text as it engages the reader to actually DO something.
Factual, Relevant Information
According to TechJury, 4.4 million blog posts were posted in March 2019! With so many blogs posted on the Internet daily, how in the world can you make sure your blog is seen? You want to fill up your website with factual, valuable information that does pertain to your reader. Let’s say you are in the roofing industry, ask yourself what you can offer to your customer that gives them value? Perhaps writing a blog about tips on preparing the roof for winter, or a blog with explainer videos about cleaning gutters. The more information you post that pertains to your client, the easier it will be for people to understand the value you provide.
What makes a website different from all the others? You need to have color! Now, when it comes to color, there is a balance you must meet in order to make the website functional. The call to action must always be different from the rest of the website to draw the attention of the reader.
Valuable Sliders and Motion
Motion on a website is one topic where many people disagree. Some experts hate motion, others live for it! What we recommend is really learning about your customers and their browsing habits. We will recommend carousels in many instances as it does allow your readers to see the most valuable information right away. Keep the sliders short and concise as some people do not scroll past the second slide. If your slider isn’t delivering value, scrap the slider!
About Us Company Page
Did you know the about us page is the third most-clicked on page on a website? Why? People want to know WHO they are working with. The about us page should include the mission statement, but also the company story. Why did the business begin, who started it, what year did it open? The more information you can provide on an about us page, the better!
Social Media Engagement
Like it or not, social media is here to stay, and it means A LOT to your online results. Facebook, Twitter, Instagram, Youtube, etc., each and every one provides search engine rankings to your website. You need to run an effective social media strategy if you are planning to target all of your readers. Social media allows you to have a personality with your customers, making it easier for people to trust your business.
Help the search engines and readers navigate your website by using internal linking. Internal links help to keep people moving around your website. Link them to the keywords where you have cornerstone content, blogs, and additional information that pertains to the reader. Internal links should also include a contact form to help the reader get in touch with you immediately. We recommend at least 2-4 internal links per page, and at least 1-3 external links.
Email Marketing Sign-up Form
If someone likes your business and your product, they want to sign up for more information. You MUST have an effective email marketing sign-up form that delivers value. Make it clear what your reader is signing up for, and find a way to truly engage your readers.
Effective Messaging Above the Fold
In the past, everything was about “above the fold” as people did not scroll…now, this is no longer the case. People do indeed scroll, but the MAIN information you want to provide needs to be above the fold. Here’s the deal, people are scroller’s and you no longer need to stuff in all your products and services above the fold. The menu bar should describe the services you offer, making it easier for you to add in other valuable information for your website visitors. If you have good content, people will scroll on for more!
The trust factor is EVERYTHING! Customer testimonials are critical to the success of your website. People need to know what other people think about your business, they want to know what others are saying, and they want to know if your business is trustworthy. Highlight a few testimonials on your website, but really encourage your customers to leave testimonials on your social media accounts, especially your Google Business page. Add in other testimonials on various pages on your website like this:
Do you want to boost your online marketing, get a mobile friendly website! The search engine algorithms are always being updated and changing, and mobile friendly websites rank higher. We have all been to a website on our phones that is not mobile-friendly, and it’s not pretty! Your website is all about the customer experience; make it worth the effort for the customer!
The team page is different from the about us page. People want to know WHO works for the company. In many cases, the team page is where people build connections with the company. Your staff gives your company personality and gives people the “human element” they are seeking. Start with the management team, and move on down until you have the majority of your “major employees” listed on the website with their biographies:
Earlier we spoke about the fact that 4.4 million blogs were posted in March 2019, now let’s talk about the purpose of the blog. Google wants you to blog. Why? They are looking for new, relevant content in your industry. Here’s the deal, everyone is going to have similar content, so your goal is to pull on business experiences and share them. Talk about reasons why people need to change that air filter in the HVAC system IN YOUR AREA. In Utah, we see a lot of differences with the weather here, and the HVAC system needs are drastically different from those in California, Florida, and everywhere else. Blogs are critical. If you don’t want to write them, hire professional writers! Trained marketing writers know how to structure content for the search engines. These marketing writers also know how to write FOR your readers.
Effective Back End SEO
Alright now to our final topic, the back-end of your website. The website back-end can be confusing and challenging for a lot of people, and without some training, you might end up destroying your website and your online rankings. We recommend everyone take some time to learn about the back end of their websites and how they work. Contact our team for a free website consultation, and we can clearly show you how your website works. Then, we can provide you with a task list of items you want to start with in order to start seeing results:
Online marketing is challenging, but taking some time to clean up your site will make a difference. We all live in a busy world, so finding the time to start working on these 16 ways to enhance your website can be difficult. Contact Performance Driven Marketing today for a free website audit, and let our experts guide you through the best way to generate online results from your website!