Social media is among the most popular and effective ways for people to stay connected. With its ever-growing popularity and ever-changing strategies, running an effective social media account can be difficult. One way to simplify social media is to know whether your primary goal with it is engagement or SEO.
Why Does Your Business Need Social Media?
A strong social media profile can boost the rest of your digital marketing efforts. While social media isn’t a ranking factor, the benefits of social media can still reflect upon your SEO efforts. Social media accounts affect the reputation of your business. Not having them or not managing them well can cause your business’s reputation to fall, while managing them well can increase visibility and potentially business.
Regardless of whether you wish to use social media more for engagement or for SEO purposes, people look to your social media accounts for an idea of your business.
If you do not have social media or you do not maintain the accounts you do have, this can give the impression that your business is not “with the times”. If you have social media accounts that you abandoned, this can cause people to speculate that something happened.
However, if you have well-maintained social media accounts, this gives you the opportunity to establish your brand, manage your online reputation, and give your company more traffic.
What Is Using Social Media For Engagement?
When you use social media for engagement, your goal is to engage with people. Some people and businesses thrive in the social media realm here.
You likely have a few influencers or brands in mind – social media accounts focused on creating an experience for viewers, engaging with people who interact with their content, and building relationships- perhaps that one clothing brand that really knows its niche and goes all in or how popular fast-food chains have snappy online personalities and get into it with each other, to the delight of all.
Businesses focused on using social media for engagement tend to craft a specific voice and personality. Their content gives viewers the chance to contribute and be recognized, such as by asking questions in captions. It builds awareness and trust and engages with the customer in a way that leads them to use the brand’s services.
What Is Using Social Media For SEO?
While some people and businesses fit right into the niche of using social media for engagement, it’s not for everyone. Other businesses prefer to use their social media more for SEO purposes. What this means is that they use their social media in order to bolster content from their website. Rather than focusing on customer engagement, they focus on content promotion.
For example, if you wrote a blog, you could then link to your blog across your social media, adjusting to each platform accordingly. This spreads the distribution of the blog, gathering more interest. If people share and link to it, this can increase awareness and traffic and improve your SEO.
Many businesses prefer using social media for SEO as opposed to engagement. This is especially true for smaller businesses or for businesses that would rather have customers call them and schedule appointments rather than try to maintain an online personality.
Social media for SEO can help in a variety of ways, such as:
- Boosting your content
- Increased opportunities for backlinks
- Ranking for search terms
- Increased site traffic
- Building trust
- And more!
Social Media And Your Reputation As A Business
Depending on the type of business that you run, how you operate, and how you would like to be perceived, you may prefer using your social media for engagement or you may prefer to use your social media for SEO. Whatever you choose, it’s important to remember that social media plays a major role in your reputation as a business.
Professional Reputation Management
Performance Driven Marketing offers social media management along with our online reputation management services. We can help you manage your social media for SEO and ensure that your business is presented in a positive, trustworthy light online. We can also help you with other aspects of reputation management, such as responding to reviews.
In addition to reputation management, we provide a wide range of digital marketing services, from SEO to content writing to graphic design and more. Contact us today to schedule your free consultation and let us help you get the results you need.