At Performance Driven Marketing, a lot of people ask us, “How do you build a great website?” The answer begins with building a strong website core that will allow you to build onto it as your business grows. Without a strong core for your website, everything you build onto it will really just be for nothing.
Your website needs to start with a few essential ingredients. These include having an amazing domain name, hosting your website on a great server, and using a content management system that works for your company.
When choosing a domain name, first set a budget for yourself. Though you can get domain names for $10 sometimes, getting one that will bring you the customers you want is going to cost you a pretty penny. Skimping on this step will make it difficult for you to optimize your website later, though you can potentially get around it.
Search for domain names that are related to your company or are related to the keywords you plan to implement for your website. Think about potential combinations for a few days before choosing one.
Hosting Your Website
If you plan to expand your business and want to get a lot of traffic on your website, you won’t want anything short of a premium hosting service. If the hosting service lives up to what it says it offers, it will provide your website with fast loading times, high security, and more essential features.
Again, during this step, planning a budget is important. Choosing the cheapest option isn’t necessarily a good idea in this situation.
Content Management Systems
Before you start building your website, you need to decide which content management system would be best for your company. Ask yourself questions such as: Do I want e-commerce applications on my website? Will I be uploading regular blogs?
One of the most popular content management systems right now is WordPress. It is user friendly and has a multitude of add-ons that you can use to optimize your website. Another popular one is Magento, which is great for e-commerce but is subpar on the actual content management part. Magento isn’t typically intuitive, either.
If you’re overwhelmed by the possibilities surrounding the construction of your website, leave it to the pros! We’ve got the know how and the skills to create a website you can be proud of. Call Performance Driven Marketing today at (801) 326-0582!