This question is a hot topic right now, and, though the short answer is “yes,” there are so many facets to social media that a blanket statement just wouldn’t do this question justice. Depending on what you are expecting social media to do, your industry, your actively level on social media, and the types of followers you are looking for, one social media network might work much better than another for you.
Types of Social Media
Though many websites get lumped into the “social media” category, each network has something unique about the features it offers. For instance, while Facebook gives the opportunity to post blurbs, share blogs, and gain followers, Yelp allows users to rate and recommend places they’ve been to.
Depending on the type of online presence you’re most interested in creating, you might want to pick and choose between social media sites.
What Should You Expect from Social Media?
Though social media will boost your search engine optimization (SEO) to some extent, you shouldn’t expect customers to come flooding in just because you make an account on a social media network. However, if you think about social media as a method of managing your company’s online reputation, it can do your company a lot of good.
Engaging your customers and offering them a visible, online presence that they can interact with is a good thing. Additionally, your social media profiles can help redirect your potential customers to your website, giving you more traffic. Those are realistic benefits you should expect from social media.
Updating Your Social Media Profiles
Though social media of one form or another is a good idea in almost all cases, neglecting the social media accounts you’ve made might work against you. In that way, social media could actually hurt your online reputation.
To make sure that you know what’s up with social media in regard to your business and marketing, join up with Performance Driven Marketing now by calling (801)-326-0582!