Every day, businesses strive to garner more support, and therefore sales, from their target populations. There are so many marketing strategies out there, and a business must combine strategies to create advertising that is successful. One target population you need to include in your marketing methods is moms.
Moms make up a huge portion of the purchases made for the household. In fact, 85 percent of purchases for the household are made by women, and many of those purchases are made online. This is a consumer market you should be tapping into.
“Mom” as a Category
Though it’s clear that moms certainly have a lot of purchasing power, it is important to refrain from lumping them into the same category. Moms have distinct personalities, and adhering to a single stereotype won’t do you any good. Your business needs to search for marketing campaigns that cater to all types of women.
Additionally, you should not limit women to their ability to purchases stereotypical goods such as groceries and diapers. More often than not, moms purchase the vast majority of what the household needs, which includes everything from that hardware set she bought her husband for Christmas to the new mirror she wanted for the bathroom.
Social Media and Text Message Marketing
You likely already know how important it is to engage in social media and text message marketing, and here’s one more reason why it’s effective. More than 52 percent of moms like and even expect companies to text them about new products and promotions. Additionally, many women, when purchasing items online, will first share them on their various social media networks.
If you aren’t currently taking advantage of these new methods of marketing, your business will miss valuable opportunities. Make sure that you make a text message campaign available for interested women. Additionally, make your products easily sharable through social media in ways that link back to your company. These methods are guaranteed to increase your sales if they are handled correctly.
Providing Moms with Incentives for Brand Loyalty
Getting a foot in the door of “mom marketing” demands work on the part of your business. Moms are much more likely to shop at your business if they receive coupons, are getting regular emails about your company, see that your company is contributing to the environment in a meaningful way, and/or connect with your business emotionally.
If you’re interesting in creating incentives for shopping moms, the marketing and web design experts at Performance Driven Marketing are here to help! Give us a call today at (801)-326-0582!
