Because everything is so accessible on the web, it is easy to take content, both written and graphic, off other websites and use it for your own. However, not only is this ethically wrong, but Google and other search engines will notice when your content is too similar to the content of another website and will lower your rankings drastically, if they don’t try to shut both websites down.
Even if you are certain that you have original content, you still have to worry about other people who might try to use your content on their website, which will also pull your website rankings down. To prevent either of these situations, use Copyscape.

Using Copyscape

Copyscape is an online program and service that allows you to check if someone online has content that is too similar to yours, whether that is because you have fraudulent content or because someone else has copied the content you have.
Once you recognize that someone has copied your content, Copyscape can also advise you on how you can remove their fraudulent content from their website and keep your rankings safe.

Additional Benefits of Copyscape

If you are concerned that someone might take your content and you don’t have time to constantly check Copyscape, Copyscape also has services that will constantly check for copied content and send you an email every time it finds something that is too similar.
Copyscape also offers free banners that you can put on your website to warn others that you are using Copyscape, which can help to stop people from copying your content in the first place.

Protecting Yourself from Plagiarism

Whether you write your own content or are sending the work to someone else, make sure that the content is not too similar to other content that is already online. Otherwise, you will be held responsible for having fraudulent content on your website.
If you are interested in getting more information about the plagiarism rules or about Copyscape services, contact Performance Driven Marketing today at (801)-326-0582, and we’ll give you the low-down!

If you have a website that you are proud of, you might feel like it is time to let it go fend for itself out in the vast world of the internet. You like the written content, the graphics, the videos, and you’re honestly tired of all the work you’ve put in to make your website look professional and appealing. However, if you just stop now, Google and other search engines will stop taking notice.
You need to keep Google happy. Google, like a young child, doesn’t like playing with the same toy day after day. If your website never changes, Google will eventually grow tired of it and throw it down with anguish until your search engine ranking is just not what it used to be.

What Does Google Like?

Google likes new content. That doesn’t just mean writing a few new words here and there. That means that Google wants new pictures, graphics, videos, and blogs. That way, you can keep Google interested and remain near the top of its preference list.
Though this sounds difficult after all the work you’ve put in to build your website in the first place, it doesn’t have to be a long, painstaking process. In fact, Performance Driven Marketing has some ready-made solutions to keep Google entertained.

How Do You Efficiently Refresh Website Content?

First things first: you need to start a blog. Having a blog on your website will allow you space to add fresh content and graphics to your website. And, the more you update your blog, the more Google will like your website and boost your rankings. We suggest posting at least one blog to your website per month, though posting one every week is best.
Blogs will also draw more customers to your website, especially if your blog answers commonly asked questions that are related to your company.

Working on Home Page Content

From our internet marketing experiments, we have noticed that Google also seems to like it when your home page content is refreshed. This content can be refreshed less often than blogs; we recommend having an entirely new home page written every three months. Having new home page content will also give your company a chance to focus on a new topic or special during those months.
If you are interested in having a qualified internet marketing company handle your content refreshment, call Performance Driven Marketing today at (801)-326-0582!