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Why Web Design Is Important For Your Marketing Strategy

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When coming up with marketing strategies for your business, it’s essential to take web design into account. Web design is important for your marketing strategy more than ever. Your website is no longer just there so you can have something of an online presence; it’s a key component of how people discover you and decide whether or not to work with you. Here’s what you need to know about why web design is important for your marketing strategy and how to achieve success with your website’s design.

Web Design Is More Important Than Ever Before

managing your websiteMarketing is shifting more and more online. When you want to know about restaurants or businesses nearby, you turn to search engines. When you want to check the reputability of a business or a product, you look up online reviews and ratings. When you want to see what services a business offers, you want to be able to click through their website and have all the information you need at your fingertips. 

As such, a beautiful, functional web design is important for your marketing strategy more than ever, and will likely only get more and more important as time goes by. 

It’s About More Than Looks

You need your website to look good in order for people to want to spend time on it. But web design is important for your marketing strategy in more ways than just being aesthetically pleasing. A beautiful website that isn’t functional or designed well beyond presenting a pretty picture won’t help your marketing strategy much. In addition to being attractive, web design needs to take several other factors into consideration in order to be effective for your marketing strategy. Some of these factors are as follows:

Search Engine Optimization (SEO)

SEO is essential to a functional web design. While traditionally, SEO and web design have been pitted against each other, the truth is that you need both in order for your website to benefit your business. SEO increases your website’s visibility in search results by using keywords your target audience searched for, using correct links, positioning content in a way to increase visibility, and by making it easier for users to interact with your website.web design vs. web development

Conversion Rate Optimization (CRO)

Your CRO measures how your website performs in order to make for a better user experience. How your website looks affects how effective it is, so you want a good balance between functional and simple. Too complex, and your website will slow down, which will drive potential customers away. Too simple, and your potential customers will be bored and leave to find another site that is more engaging. 

User Experience (UX)

The user experience is one reason why web design is important for your marketing strategy. A good experience, and people are more likely to use your services than that of your competitors’, because they like your site. You want your website to be easy to navigate, load quickly, and to be attractive, crisp, and clean.

Analytics

You may have had a fantastic web design a few years ago, but times are constantly changing. Analytics is a key part of having a good website that helps your business. As times change, so too does your website need to change. Analytics will help you see how your website is performing, so you can make any necessary changes.

BrandingUtah Business Branding

Web design is important for your marketing strategy in regards to your branding, too. You need it to be consistent with your brand across other platforms, on and off-line. Your website should reflect your brand positively, so that when people click on it, they get a good impression of you. A bad web design can destroy your chances of this.

Marketing Success With Web Design

As you see, having a good web design is important for your marketing strategy in a number of ways. When you’re coming up with your strategy, don’t forget about your website. Your website should be a priority when it comes to marketing. It’s how people will discover you, learn about you, form impressions of you. It’s important that it’s designed well and reflects you. Many businesses spend a good portion of their marketing budget on their website, precisely because of how vital it is. 

Professional Web Design And Marketingweb design is important for your marketing strategy Ogden Mobile Web Design

Performance Driven Marketing offers professional web design and marketing services for all your needs. We have a free website SEO audit so that you can see how well your website is performing. If you need help with your website or your marketing strategy, schedule a consultation today! We’re happy to help however we can.

Every year, content and how it intersects with web design changes. Content is king, and with how much content is out there, yours needs to be top tier in order to lure people to spend more time on your site. Web design impacts content marketing significantly, heightening the importance of truly stellar web design for an effective content marketing strategy. For the best results, you need your content and your design to work in tandem. Here’s what you need to know about some of the ways in which web design impacts content marketing.

#1. Makes Content More Accessible

web design impacts content marketing

It doesn’t matter how well-written and engaging your content is if your web design makes it hard to access. Web design impacts content marketing through making said content easily accessible with the implementation of intuitive navigation, so that people can easily click through your site without having to put in a lot of effort to try to find the pages that they’re looking for. If your users have to click through pages that have nothing to do with the information they want in order to get to said information, they’ll likely abandon your site out of frustration and irritation.

There are more and more websites being created every day – people don’t have the patience to deal with an inaccessible site. Luckily, web design impacts content marketing positively when it works with a sitemap, to make finding what you’re looking for a breeze. When web designers ensure there are menus, such as drop-down menus and hamburger menus, and search bars at the top of the site, it makes it so much easier for people to navigate through your site, causing people to spend more time on your site and be more likely to use your services.

The user experience, as always, is key. If someone finds your site through one of the pages that popped up in their Google search, you want them to be able to navigate through your site with ease from any page that they’re on, not simply the home page. Web design impacts content marketing through ensuring this.

#2. Enhances Content’s Aesthetic Appealwebsite redesign web design vs. graphic design

Have you ever clicked onto a site just to see a massive block of text and clicked right out to find another site with similar content arranged in a more aesthetically pleasing way? Looks matter a lot, which is a key way web design impacts content marketing. Content needs to be neatly spaced and presented in a tidy, easily readable manner that is consistently placed throughout the website.

A page that is well designed, with a nice font, colors that work with your brand and on the eyes, that uses white space well, that is aligned neatly – these are all ways that content’s made easier to read. The simpler the better. People don’t want to have to scroll and scroll and scroll to try to find the information they want. Web design impacts content marketing by designing pages that are cohesive, neat, and organized clearly, so people can instantly find the information they’re looking for.

#3. Engages Readers

This way web design impacts content marketing goes hand in hand with the above point. It’s fine to read a page that is organized well, and that’s it. But a well-designed page that makes use of visual elements such as pictures and videos and graphs and the like? That makes the content more interesting and gives readers something to engage with. It’s all well and good to talk about how to fix a plumbing problem, but when you include images and videos, it makes that information really sink in and makes it so much easier to understand.

The more engaged your reader is with your content, the more effective your content marketing will be. Web design allows you to work with visual elements to enhance your content, break complex information down further into something easy to understand by someone who has no knowledge of your industry, and increases the likelihood that someone will work with your business.

#4. Enriches The Reading ExperienceeCommerce Website Design

Web design impacts content marketing too, with how it enriches the overall reading experience, both through the ways listed above, and through the colors and fonts used on the site. If your fonts and colors are all over the place, it makes your site look jumbled and disorganized and unprofessional.

Colors and fonts that are consistent across your site and that fit with your brand and your industry can make your site that much more readable. You want your font color to complement your background color. A good contrasting color, plain and easy to read fonts, and consistency across your site will make your site that much more professional and easy to navigate.

These are but a few of the ways in which web design impacts content marketing. As you can see, it’s vital to have a good web design in order to ensure the effectiveness of your content marketing strategy. Performance Driven Marketing has several professional web designers in house who can create a beautiful, functional website for your business that will take your content marketing to the next level. Contact us today for more information!

Unless you work in the web design or web development industry, it is unlikely that you have heard about the difference between web design vs. web development. However, it is important to understand the difference in order to build a successful website. Both web developers and web designers provide important parts to websites. Web design and web development are used to build websites and to make websites look and feel the way that you want them to. 

What Is Web Design?

web design vs. web development

Web design is the discipline that is used to create the outward facing information and content that web users see when they visit a website. Web design includes the layout of the website, the color of the website, and navigation tools. Web design includes creating content for the website such as blogs, photographs, videos, pages, graphics, and anything else that an individual web user can see when they visit a web site. 

Web design also includes SEO optimization, which helps a website to get more views from web users. A web designer’s job is to maintain and create website content as well as to create a nice visual experience for web users. There may be many people involved with web design including graphic designers and content writers. 

What Is Web Development?

Web development is the behind-the-scenes work for websites. Web development is the process that people do not see that ensures a website is able to function properly. Web development makes it possible for the web design to be displayed. Essentially, web development uses programming to ensure that people are able to interact with different content. 

Web development is what many people would think of when they think of creating a website because it involves using hard coding skills to make the website do what it is supposed to. Web developers are responsible for maintaining the website by making sure that no errors appear when a person opens a page. A web developer will also make certain that the website has quick loading times and can work from different technologies including phones, computers, and tablets.

Web Design vs. Web Development

There are a lot of similarities between web design and web development, and they are sometimes categorized together, however when it comes to building your website, you will want to make sure that you have them both. The greatest difference between web design vs. web development is that web design is used to make sure that your website looks nice appearance wise and web development is used to ensure that your website works correctly. Another difference between web design vs. web development is that web design is innately creative while web development involves more technical work.

Do You Need Help Designing Or Developing Your Website?

The differences between web design and web development are certainly interesting and good to understand, but both are extremely important to creating a website that web users can enjoy. When a web user likes what they see and interact with on a website, there is greater likelihood for conversions to occur. If you are in need of web design or development help we at Performance Driven Marketing would be happy to assist you in getting started. We offer high-quality development and design services as well as complete website maintenance options. For more information, feel free to reach out to us today.

If you’re dipping your toes into the world of marketing to launch and better promote your brand and your business, you’ve probably heard the term “SEO” bandied about. SEO is one of the key fundamentals of online marketing, so if you want to grow your business, implementing the current SEO strategies is one of the best ways to do so. Here, we’ve broken down some of the basics of SEO to get you started on your journey. 

What Is SEO?seo

SEO is short for “search engine optimization”. This refers to the process of optimizing your website to rank better on search engines, such as Google. When people search for a keyword, such as ‘low back pain from shoveling snow’, by utilizing SEO practices, you can get your page or article about that to show up in the first few pages of Google search results. At its core, SEO is how you increase the visibility of your website.

SEO isn’t purely about optimizing your website, though. It also involves other aspects of digital marketing, from the user experience, to web development, to the design of the content, to your branding, to content marketing, and much, much more. Thus, in order to have a high-ranking site in the search engines, you need to have excellent digital marketing practices as a whole, in addition to SEO expertise. 

How Google Ranks Content

Google ranks your content in multiple ways, and to be successful at SEO, you’ll need to understand how this works. In order to rank well, you’ll need high-quality, original, and relevant information on your site’s pages that relate to what the searcher looked up. Google determines how relevant your content is through having “crawlers” evaluate it based on the keywords (like ‘low back pain’) within the page and whether or not the majority of the page’s content is just copy and pasted from another site or if it’s something quality and new. 

Quality is also determined by how many sites link to your own, and the quality of those sites. If a reputable website links to yours, this will tell Google that your content is high quality and relevant. If a little personal blog that no other site has linked to links to yours, this won’t help your rankings. You’ll want links within your content too, to prove it can be trusted. These include .govs, .edus, and .orgs.

How long people stay on your site will also inform Google how relevant it is to the search result, as will how quickly your site loads and whether or not it is mobile friendly. The way Google ranks content is ever-changing, though, so in order to maintain a high-ranking in search results, you’ll need to stay on top of new and emerging tactics.

How To Build Your SEO Strategy

There are several key steps that you can take to build an effective SEO strategy. They are as follows:

  • Create your list of keywords
  • Study Google’s first page – what are the highest ranking results doing?
  • Create something new, better, and/or different from what’s already out there
  • Add a hook, which is why people link to specific types of content
  • Optimize your on-page SEO (keywords, internal, and external links)
  • Optimize for searchers (make sure it matches search intent)
  • Up your content design with pictures, graphics, charts, banners, and more, so it’s more interesting to look at and easier to read and understand
  • Audit your site
  • Be continuously improving and updating your content to meet current SEO standards

Keeping Up With Changing SEO Standards

Something that frustrates even the professionals is how SEO is an ever-changing practice that you need to stay on top of in order to continue seeing good results. What got your site to the first page of Google searches years ago will make it practically invisible now. Search engines are constantly changing their algorithms which means that you need to be learning constantly and stay on top of all the latest changes. SEO is complex enough already, the last thing you need is to complicate it even more through utilizing strategies that no longer work. Staying informed will help you know what tactics to add to your strategy and what to toss. 

Keeping up with changing SEO standards can feel like a never-ending race because it is. In order to stay ahead of the rest of the pack, you’ll need to both understand and keep track of: up and coming trends, new features in search tools and products, your audience, and the latest technological advances. Luckily, there are professionals who can help you out.

Do You Need Help With SEO?

Performance Driven Marketing has SEO experts in house who can help you increase the visibility of your website and generate more organic traffic. We want to help you get more customers and garner a stronger online presence. In addition to our professional SEO services, we can help you with web development, graphic design, and more. Contact us today to learn how we can help you grow your business.

When it comes to your business, it’s virtually impossible to achieve success without a good internet presence. Having a sleek logo and a beautiful website will draw people to you, but you also need high quality content in order to make them stay. A beautiful website can only do so much if your content writing is subpar. Having well-written content is essential for growing your business online.

While it may seem as though content writing is something anyone can do, there’s a reason why so many businesses outsource their content writing to professionals. Here’s what you need to know about how professional content writing helps businesses.

#1. Save Timecontent writing helps businesses

If you’re not already familiar with how to write content for a website and content that both Google and potential clients will approve of, you’ll greatly benefit from hiring a professional content writer. Rather than spending valuable time trying to learn, having professionals do the content writing for you will help save you time. Even if you do know how to write content for websites, chances are, if you’re starting a business, there’s a lot on your plate. Outsourcing will allow you to focus on other aspects of your business and ensuring customer satisfaction.

#2. Improve Readership

Too often, you’ll find websites with very minimal content. While this can work in some cases, in most, people want to actually learn about what it is you offer and what services you can provide. If they don’t find that, they’ll click away. Professional writers know how to write about what you do in a way that matches your business’s personality and answers your customers’ questions.

When you use content writers for your business, you’ll be able to have website content that isn’t just merely readable, but actually informative and written in a way for people to want to share it and come back to your website to learn more. Content writing helps businesses by boosting their website content’s readership with content that people want to read and learn more from.

#3. Increase Google RankingCore Web Vitals

Even if you are a fantastic writer, that doesn’t necessarily mean your website content will rank well on Google search results. This is because content writing isn’t just about writing itself, it’s also about optimizing for SEO and integrating keywords in a natural way. Content writers know how to create engaging content that also ranks well, improving your business’s Google ranking. You don’t want a beautifully written article that research went into to go unseen. Content writers utilize their knowledge of Google and SEO to boost your viewership, so that the content on your website will get read.

For example, did you know that Google penalizes copied content or content that isn’t up to its standards? It’s true. Fresh, original content that has images, an appropriate amount of internal and external links and keyword usage, and meets word count requirements does better because it shows Google that your content writing is relevant, and thus, Google ranks your website higher in search engine results. Content writing helps businesses a lot through working with current and ever-changing SEO standards and strategies to make sure you get seen.

#4. Create A Brand Voice

You know when you click onto a site and can immediately get a sense of what working with that business would probably be like? Content writing plays a big role in this. Some people like their website content to be both fun and professional, so you might have some sass sprinkled into the cold hard facts. Others want a more chatty tone, while others prefer to stick with a professional voice.

Content writers can work to match the voice of your existing content or with you in order to come up with one that is right for you, your business, and your targeted audience. It’s important in content writing to consider both the business and the target audience, because that affects the tone of your writing. Content writing helps businesses by creating a brand voice for your company that suits it and its goals.

#5. Bring Life To Your Site

Standards of what makes a website good are constantly changing. What looked good a decade ago looks terrible now. It’s important to stay on top of the ever-changing trends. Content writing is no exception. Your content should be informative, engaging, and optimized, but not bulky or sparse. Websites that have a good amount of content and blogs that are written to standard will garner more traffic, because people will want to stay on your site to click around and learn more.

Are You Ready To Help Your Business?

Performance Driven Marketing understands the impact content can have on a business. We have several professional content writers in house who can make your website come alive with your voice and lure potential customers in. Let us be your solution for your writing needs. Contact us today to learn more about how content writing helps businesses, or about any of our other marketing services.

If you are looking for ways to make your business more profitable, then one of the best ways to do that is to create a website. If you already have a website, a great way to make more money is to update your website so that it is easier for your internet customers to access and use. A web designer is a professional who can help make your website be more accessible and look nice. But what exactly does a web designer do?

What Is Web Design?what does a web designer do

To understand what a web designer does, it is important to understand what web design is. Web design is the phrase used to describe the skills and processes used to create and maintain a website. The web design is what the users of a website will see visually when they visit a website. Web design also describes the overall experience that an individual has when they use a website. Lastly, web design usually refers to the appearance and layout of the website which can include any content that has been added to the website including blog posts, videos, photos, and other written content.

What Is A Web Designer?

A web designer is the person who creates the website and is responsible for creating the visual look of the website and creating the flow of the website. The web designer ensures that a website looks nice visually but also works well functionally. A web designer is a person with creative graphic design skills and also more hard coding skills. As a business owner, you should be looking for a designer who is competent in both areas or looking for a team that can employ all of those skills.

What Does A Web Designer Do?

So now we have come to the question of what a web designer does. A web designer’s main job is to capture their client’s vision when it comes to their website and to conceptualize what that should look like. A web designer uses hard skills such as coding to make a website look a certain way. They also use those skills to make sure that the website works properly. For example, the buttons used to navigate the website will be tested to make sure that they go where they are supposed to, the content on the website will be uploaded, and the different features and visual additions to the website will be implemented.

Web designers are also likely to be able to create different online tools for clients to use including advertisements for the website and different logos or design elements for the website. Another part of a web designer’s job is to maintain the website. So once a website has been created, it often will have to be maintained especially if there is a high volume of users for the website. If a part of the website stops functioning correctly, then the web designer can catch it and fix it. Much of what web designers do these days with many companies already having websites is maintaining and updating the websites. Web designers do this in order to help their clients avoid having an old fashioned or outdated website that the modern user would not be inclined to enjoy.

Do You Need A Web Designer?

Here at Performance Driven Marketing, we provide many different services to help your website be useful and appealing to web users and potential customers. We employ several web designers and our company strives to help our clients visualize their website, help that vision come to fruition, and then help them keep that website looking and working in the best possible way. We work as a team to keep your website running smoothly  If you have any questions regarding our services, feel free to contact us.

Google is constantly rolling out updates to their SEO algorithms. One consistent way that you might have heard in order to maintain SEO success in the long run is through utilizing the E-A-T principle. E-A-T is fairly divisive in the SEO community. There are those who say it’s an SEO fundamental, and then there are those who say it really doesn’t matter for your rankings at all. Let’s take a look into what E-A-T does and what Google has to say about whether or not it really matters for the SEO rankings of your website.

What Is E-A-T?

e-a-t

Sometimes known as page quality, E-A-T is what Google says that every page needs in order to be high quality, and is what human evaluators use in order to determine how relevant a page is to the search results for its keywords. Basically, E-A-T is what Google uses in order to determine just how legitimate the information on your site is, by ensuring that all of the content on it is made with expertise, authoritativeness, and trustworthiness.

It mostly applies to websites that fall into the “Your Money, Your Life” (YMYL) category, aka “future happiness, health, financial stability, or safety,” as Google defines it. So essentially, sites that are medical, legal, financial, that give advice about important topics, and likely sites that sell products. If people need to be able to trust you and know that the information on your site matches what your site is about, you need to ensure you take E-A-T into consideration in order to be a high-quality site. After all, you wouldn’t trust information about medications on a clothing site, would you?

How Is E-A-T Evaluated?

While expertise, authoritativeness, and trustworthiness may sound like interchangeable terms, the differences are important.

E = Expertise

Expertise means that you have a high level of knowledge and skill in a certain field, that you are an expert in it. When people search for content with expertise, they’re looking for content that was made by an expert in that field. For some websites, this is more important than others. For example, when it comes to the medical, legal, or financial fields, you’ll want that information to come from a certified professional. Some websites are able to have their content written by someone who is not an expert in the field, so long as it is approved and verified to be true and accurate by someone who is.

In some cases, expertise isn’t defined by the amount of formal education that someone has had in a field, but rather their life experiences. One such instance of this would be someone writing about what it’s like to live with a disease, or someone writing about something that they have a lot of experience with, which isn’t in the medical, legal, or financial fields.

A = Authoritativeness

Authoritativeness refers to your reputation and how likely people are to use you as a source of information. You may claim that you are an expert in your field, but Google needs to be able to back this up. It does this by looking to see your rating, how often people go to you for information, how trustworthy said information it is, and making sure that it’s not just you claiming you have authority on a certain topic, but that other people agree with that statement and utilize you as a source of information. For example, if exterior authoritative sites link out to yours, this tells Google that you’re a reputable source of information, and they’ll rank your site higher.Bad Google Review

T = Trustworthiness

This refers to just how trustworthy your entire website is from who is writing the content to the content itself to the site as a whole. You want your site to be legit, accurate, and transparent. You need your information to be fact-based, not opinion-based, and to cite other established trustworthy sites within your content. Linking out to a .gov or .org or brand site is a great way to do this. If you mention dental work, linking to the ADA (American Dental Association) tells people that they can trust what you said.

Is E-A-T Actually Important?

It is important, especially when it comes to information that impacts people’s lives. You want your content to be accurate and true to avoid misleading people and resulting in real-life consequences. While E-A-T isn’t something that can be directly measured, like say, how many times keywords pop up in your website content, it is utilized to promote high quality, original content.

If you’ve worked in SEO, chances are that you’ve heard the phrase: “Content is king.” This means that creating high quality content is essential in order for your website to rank better, as if your site just repeats what others say, if it has information that doesn’t match what the site is about, if it isn’t trustworthy and people don’t go to you for information, your website won’t rank well. E-A-T is a guideline that gives insight into what high quality content means.

So, while E-A-T isn’t something that can be directly measured, it can impact your SEO ranking. E-A-T provides SEO professionals with a way to inform their content making process in order to ensure that the content they make is high quality that people will be able to turn to and trust, and ergo can potentially boost your SEO rankings.

Do You Need Help With High Quality Content For SEO?Google Analytucs Site Integration

Performance Driven Marketing makes a point of crafting beautiful websites with top quality content. We use CopyScape in order to ensure that the content we make is original, and know how to optimize your content for SEO. We value transparency, honesty, and legitimacy. If you need help with the content or SEO ranking of your website, we offer professional SEO and content writing services. Contact us today to learn more!

Web development is a pretty straightforward name for what it is. Web development is the development of a website, the process of building it and constructing its layout, how the graphics are integrated, and the general programming process. While web design focuses moreso on how the website looks, web development is creating the site itself. There are different kinds of web developers – front-end, back-end, and full stack. Here’s what you need to know about what each of these kinds of web developers do in order to build a website. 

What Does Front End And Back End Mean?web development

Those unfamiliar with web development likely get confused when people start talking about the front end and the back end of a website. Basically, the front end of a site is the part that users interact with. Unless you own the website or work with it, this is likely the only part of a site that you will see. The back end of a site is the part that administrators work with and is responsible for making sure that the front end can run properly. This is where the data is stored and the software that keeps everything working as it should. 

What Is Front End Development?

Front end developers are the ones responsible for the part of the website that people see when they click onto it. The menu, the layout, the buttons you press in order to navigate the site, how graphics are incorporated into the web design, these are all aspects of front end development. If you have a buggy website that isn’t very aesthetically pleasing or responsive, these are all things that a front end developer can help with. 

Basically, front end developers are the ones behind the user experience for a website, ensuring that it both looks good and is easy to use. While some front end developers can also do web design and graphic design and work with content, as these jobs all overlap, others are focused purely on the programming aspect of how the user side of the website works. Front end developers make sure that a site looks good across devices and responds properly. 

What Is Back End Development?

While front end developers work with the user side of a website, back end developers work with the part of a website that people don’t see. They work with the servers and software that keep the website running and manage the applications. Back end developers are responsible for writing the code that makes it so that everything works behind the scenes, ensuring that applications and the database can communicate properly. 

The back end side of web development has a heavy focus on programming and coding. Back end developers work to debug sites, keep track of the data and storage, and work with the features of it. The back end is where features can be added to your site, such as a chat function, and this kind of web developer works to ensure that they function properly. Back end developers ensure that everything on the server side of a website runs smoothly. 

What Is A Full Stack Developer?

A full stack developer is one with skills in both front end and back end web development. Full stack developers can work with both the user side and the server side of a website, which can make it easier to build a site, since they understand what goes into both sides of it. Since they understand both the front end and the back end of a website, they can assist both front end and back end web developers and can oversee the web development process. 

Web Development: The Necessities

As you can see, web development has a lot of components involved in building a functional, attractive website. You need both the front end and the back end working in tandem in order to have a working website. 

Do You Need Help With Web Development?

Here at Performance Driven Marketing, we have professional web developers and designers who can help you build a beautiful, functional website for your business. We believe that websites can be both aesthetically pleasing and run smoothly, that are responsive and adapted to work on different devices, from computers to phones to tablets. We also offer a number of other services, such as SEO and graphic design. To learn more about web development or to set up a consultation, contact us at Performance Driven Marketing today!

With how the majority of people use their mobile devices to search for information, good mobile web design is a must in order to ensure that your website is appealing to any who come across it. Websites don’t respond the same on a mobile device as they do on a laptop or computer. What looks good on a laptop can look awful on a smartphone, and web designs can malfunction if not adjusted properly to suit a mobile device. 

The Importance Of Mobile Web Design

Ogden Mobile Web Design

Mobile web design is different from standard web design in that it must be adjusted for a small screen that people navigate with the tips of their fingers. This changes how your menu looks, how the design is laid out, and more, in order to assure that your mobile web design is user-friendly in addition to being both simple and engaging.

Without a good mobile web design, potential clients or customers won’t stay on your site, resulting in a loss of traffic. Plus, having a website optimized for mobile use helps you rank better on search engines, so you can bring in more business. Having a good mobile web design is essential to help people both find your site and want to stay on it and learn more about what you can offer them. 

What Good Mobile Web Design Consists Of

Here’s what goes into making a good mobile web design.

Adapt To Small Screens

Because mobile devices have smaller screens, this limits how people can navigate your website and what they can see on it. You want to make sure that the text is large enough to be easily read without people having to zoom in order to see what your website says. You also want the buttons around your website to be large, so that people can click them with their fingertips. 

Simplify Your Website

What looks good on a computer can look terrible on a mobile device. Mobile web design should be simplified to look streamlined, rather than cluttered and hard to navigate. This can be done through simplifying your website’s menu and using only the necessary content and elements. Having a single column in your site that people can scroll through vertically is much more mobile friendly than a site with multiple columns on a page that people have to scroll horizontally through in order to see everything. Mobile SEO Ogden Utah

Keep It Short And Informative

If people are looking at your website on their phone, they likely lack the patience to scroll through pages of content and extensive lists that would be easier to see on a computer screen. You’ll want your menu to be short and have options designated by category, so as not to overwhelm. 

You also don’t want your contact details buried somewhere in the site. Your contact details should be easy to find, as should your search function, so that people can quickly find whatever it is they’re looking for. 

Utilize High Quality, Appropriately Sized Images

Nothing frustrates someone quite like having to zoom in order to be able to see a picture or read text. You want the images you use on your site to be both big enough for people to see without zooming and for them to be good quality. If your images are big enough to see clearly on a mobile screen, but they’re pixelated, that will turn people away since they can’t tell the details and quality of what the image is promoting. 

Make Your Site Expandable

While your site should have text, buttons, images, and everything else easy to see without people needing to zoom, making your site expandable can help people see the details in the products you offer, as well as highlighting text. 

Steer Clear Of Pop-Ups

Pop-ups are a surefire way to lose any potential interest in your website. If people click onto your site only to be met with a big pop-up, this irritates them and will cause them to click away before they even see your website itself. People want to be able to browse and look around before being met with demands and offers. 

Streamline Forms

In general, forms should be simplified just like the rest of the site in order for them to work on a mobile web design. People are filling your forms out on a small screen, so you want to make that as easy as possible for them by streamlining the process.

Do You Need Help With A Mobile Web Design?Progressive Web App Design Utah

An effective mobile site is one that has a mobile web design, not just a normal one. Here at Performance Driven Marketing, we have professional web designers that can adjust your website to be mobile friendly. We also offer a range of other services from graphic design to content writing. For more information about our services, please contact us at Performance Driven Marketing today! 

A sitemap is as it sounds: a map of your website. It both helps with the general navigation and appearance of your website, but also with your SEO rankings. While you do not technically need to have a sitemap for a website, they certainly make your site more user-friendly and easier for search engine bots to find and index. Here’s what you need to know about the functionality of sitemaps for the user experience and for SEO.

In Regards To The User Experience

Sitemaps help with the theme, navigation, and organization of your website. This instantly makes your site look more put together and easily understandable and accessible than a site without a sitemap would be.

  • Navigation.sitemap

Since sitemaps are literally a map of your site, they have links to everything on it, which makes navigation easier. People do not have the patience to figure out a site that is not clear and well-organized. Utilizing a sitemap will help users both instantly understand what your site is about and how to navigate it.

  • Organization.

They also help with organization, by having everything on your site neatly filed away. This both assists with the theme and navigation of your site as mentioned above and with whenever you need to add or rearrange your site. It’s easier to add sections or content to a site where you can already see what is on it and how it is laid out. 

If you want a user-friendly site, you’ll want to utilize a sitemap. You don’t want all of the hard work put into making a website to go unnoticed through having a site people won’t stay on. Having a clear, easily navigated, organized website will encourage people to stay on it and click around, making sure all the work and information put into it will be seen.

In Regards To SEO

A sitemap lists every page on your site so that search engine bots can find all the information you have available on your website and learn how they relate, so they can make better sense of your content for search engine optimization. This is to say that these search engine bots are figuring out the relevancy of your site to the searches people make, and whether you are on the first page of results or further back. Ergo, this affects your visibility. 

  • Finding And Indexing.Google Analytucs Site Integration

Search engine bots will still find and index your site without a sitemap, but that doesn’t mean they will see everything you want them to. This means that they may not recognize all the content you have to offer, and your search engine ranking can call. A sitemap will help with this. 

Sitemaps have a list of all pages on your site so search engine bots will be able to find and index all of them. They also include metadata, which is context about every page, which tells the search engine bots how the pages on your website are organized, how they relate to each other, their update history, and more. 

This is why they’re so important to ensure that search engine bots can recognize all the content you have, rather than potentially missing something, and so that they can mark how they relate. 

SEO is about more than just keywords. The optimization of a site is in every part of it, from the way it is designed to the content on it to your potential sitemap. Having a sitemap for your site helps with SEO because it tells search engine bots everything they need to know about your site, which is what helps them figure out where your site falls in search results. Thus, having a sitemap boosts the visibility of your website by raising its rank in search results. 

Can You Get Away Without Using A Sitemap?

If you have a small website that is comprehensively linked without much in the way of media, you could get away without using a sitemap. But you probably still should, for the sake of the user experience and to help your SEO rankings. 

If you have a large or new website, you’ll most certainly need a sitemap. This is because with large websites, it’s much easier for search engine bots to miss information than in smaller ones. It’s also harder to navigate a large site without one, leading to frustrated users. If you have a new site, it probably won’t be linked to on other sites, which will make it harder for search engine bots to find. Uploading a sitemap will make it more visible and easier to index. 

Need Help Staying On Top Of Sitemaps?

With Google coming out with a fifth version of their XML sitemaps soon, it’s important to be educated on the values of sitemaps and how they can help your business. Here at Performance Driven Marketing, we know the importance of a good user experience and SEO for increasing your visibility. If you would like to learn more about how our experts can help you, please contact us at Performance Driven Marketing today! 

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