A sitemap is as it sounds: a map of your website. It both helps with the general navigation and appearance of your website, but also with your SEO rankings. While you do not technically need to have a sitemap for a website, they certainly make your site more user-friendly and easier for search engine bots to find and index. Here’s what you need to know about the functionality of sitemaps for the user experience and for SEO.

In Regards To The User Experience

Sitemaps help with the theme, navigation, and organization of your website. This instantly makes your site look more put together and easily understandable and accessible than a site without a sitemap would be.

Navigation.

Since sitemaps are literally a map of your site, they have links to everything on it, which makes navigation easier. People do not have the patience to figure out a site that is not clear and well-organized. Utilizing a sitemap will help users both instantly understand what your site is about and how to navigate it.

Organization.

They also help with organization, by having everything on your site neatly filed away. This both assists with the theme and navigation of your site as mentioned above and with whenever you need to add or rearrange your site. It’s easier to add sections or content to a site where you can already see what is on it and how it is laid out.

If you want a user-friendly site, you’ll want to utilize a sitemap. You don’t want all of the hard work put into making a website to go unnoticed through having a site people won’t stay on. Having a clear, easily navigated, organized website will encourage people to stay on it and click around, making sure all the work and information put into it will be seen.

In Regards To SEO

A sitemap lists every page on your site so that search engine bots can find all the information you have available on your website and learn how they relate, so they can make better sense of your content for search engine optimization. This is to say that these search engine bots are figuring out the relevancy of your site to the searches people make, and whether you are on the first page of results or further back. Ergo, this affects your visibility.

Finding And Indexing.

Search engine bots will still find and index your site without a sitemap, but that doesn’t mean they will see everything you want them to. This means that they may not recognize all the content you have to offer, and your search engine ranking can call. A sitemap will help with this.

Sitemaps have a list of all pages on your site so search engine bots will be able to find and index all of them. They also include metadata, which is context about every page, which tells the search engine bots how the pages on your website are organized, how they relate to each other, their update history, and more.

This is why they’re so important to ensure that search engine bots can recognize all the content you have, rather than potentially missing something, and so that they can mark how they relate.

SEO is about more than just keywords. The optimization of a site is in every part of it, from the way it is designed to the content on it to your potential sitemap. Having a sitemap for your site helps with SEO because it tells search engine bots everything they need to know about your site, which is what helps them figure out where your site falls in search results. Thus, having a sitemap boosts the visibility of your website by raising its rank in search results.

Can You Get Away Without Using A Sitemap?

If you have a small website that is comprehensively linked without much in the way of media, you could get away without using a sitemap. But you probably still should, for the sake of the user experience and to help your SEO rankings.

If you have a large or new website, you’ll most certainly need a sitemap. This is because with large websites, it’s much easier for search engine bots to miss information than in smaller ones. It’s also harder to navigate a large site without one, leading to frustrated users. If you have a new site, it probably won’t be linked to on other sites, which will make it harder for search engine bots to find. Uploading a sitemap will make it more visible and easier to index.

Need Help Staying On Top Of Sitemaps?

With Google coming out with a fifth version of their XML sitemaps soon, it’s important to be educated on the values of sitemaps and how they can help your business. Here at Performance Driven Marketing, we know the importance of a good user experience and SEO for increasing your visibility. If you would like to learn more about how our experts can help you, please contact us at Performance Driven Marketing today!

As a business owner, the most important person in your life is your business’s customer. As an internet entrepreneur or online business owner, the most important person to you is an internet user because they will likely become a customer. The difference between an in-person customer and an internet customer is that internet users are much harder to impress. You may ask yourself, what do internet users like in a website design?

What Internet Users Like In A Website Design

A customer who comes into your business is unlikely to look around your store and leave without buying what it is that they need, but if an internet customer clicks on your website and finds that it is not up to their standards, they will move right along to another website that will satisfy their needs. That is why it is essential to have a quality web design.

A Simple Design

One of the things that is most important to internet users when it comes to a website is that it is easy on the eyes. Back in the day, it may have been possible to litter your website with all sorts of advertisements, but today if a user clicks on your website and is confronted with “click me” buttons right away, they will leave immediately.

Keep It Consistent

A thing that many internet users like in a website design is consistency. This includes color themes, fonts of words, how pages are laid out and the overall flow of a website. Be sure to keep the color scheme of your website simple. Having too many colors or patterns going on on a front page especially can stress potential customers out. Although it is important to have differences in pages, such as pictures and written content, make sure that you keep the overall look and feel of your pages the same or similar.

Minimalism

When building a website, it is important for it to be clean and easy to navigate. A trend that has been going around for the past few years is minimalism. This trend has seeped into web design as well, so for many websites, it is advisable to stick with the simple and clean designs. However, some businesses may have more information or photographs to display than others. In this situation, be sure to keep your website easy to navigate.

Answers Their Questions

Websites should be geared towards serving the internet user first, with the understanding that they are more likely to return and buy something or complete whatever action you were looking for. The answer to a user’s question should be easy for them to find and should be pretty apparent in the content you create. It is also important to make sure that your website is easy for your customer to navigate, so they can find the information they need.

A Responsive Design

Another important tip for creating a great website is to have a responsive design. When a website is responsive to the type of technology that a web user is utilizing, users are much more likely to stay longer on a website and to return to that website.

Are You Looking For A Web Designer?

While all these tips are useful for building your website, they can compare with the efficiency and experience of a professional web designer. Expert web designers are able to not only build your website, but take it to the next level. Here at Performance Driven Marketing, we can help you create your website, manage your website, fix any bugs that you may not know how to fix, and keep your website fresh with new content and updates. Contact us today for more information about our services.

While Search Engine Optimization (SEO) and web design are often pitted against each other, the truth is that in order to have a successful website, that requires them working in harmony. While in the past, people thought there was a tradeoff between an optimized website and a good-looking one, that’s not the case anymore. Now, the user experience is the future of SEO. And the user experience requires SEO and web design to work in tandem.

Optimization Vs Design: Impacts

A site that is heavy on SEO without a mind to design is ugly and can be confusing. Generally, a website that is focused entirely on SEO uses heavy amounts of text with lots of keywords and lots of ads. They also may not be organized well, making navigation more difficult. People won’t stay on a site like that; they want something streamlined and easy to use.

On the other hand, a website that is gorgeous but doesn’t utilize SEO won’t be seen, because it isn’t optimized to show up in search results. Sites focused on design tend to be quite low on text and engaging. However, without SEO, they might be pretty, but they won’t get traffic. People won’t see a site that hasn’t been optimized.

How Can They Work Together?

So you see, in order to have a successful site, you need to utilize both SEO and web design. They are both important, they both affect each other, and together, they create a beautiful, functional site. Here’s how they can do that.

Careful Implementation Of Keywords

Keywords are an essential part of SEO. They’re what help a site pop up in search engines when people enter them in to look for something. Web design and SEO have to make a compromise here. Keywords are important, yes, but there can’t be an overwhelming density of them. That isn’t attractive and can annoy users.

Optimized Content

One way to speckle keywords throughout the site is through optimizing the content on it and how designers can spread them over the site. This means that keywords can be used in the alt text and titles of images on a site, the alt tags, and the page names. This helps keep the content engaging while also reaching the necessary amount of keywords.

Mobile Optimization

Nowadays, most people use their phones to search for things. As such, sites that aren’t mobile friendly get penalized by search engines. Plus, a site that isn’t optimized for mobile loses users, because it’s not as easy to read and navigate on a mobile device. An easy to read, optimized site generates more mobile traffic.

Site Speed

People don’t have the patience to wait for a site to load, and the speed at which a page loads affects its SEO ranking. Designers can help this through implementing “lazy loading”, which is when the site loads as you scroll, rather than all at once. They can also avoid large images, as these also slow down loading times, and ensure they are compressed.

Engaging And Unique Content

A site with unique, optimized content will generate more traffic than one that just repeats what other sites are already saying. It will keep people’s attention more to see something more original, and help SEO rankings, as search engines punish copied content.

Cohesive SEO And Web Design = Perfect

In order to have a site that is both attractive and performs well, you must consider both what people want to see and what they need to see in order for your site to rank well. An easy-to-read, optimized website generates more traffic than either a heavily optimized, ugly site or a beautiful, not optimized site. Web pages names, content layout, link structure, every bit of a website affects both its look and its visibility. It’s all about finding that perfect balance.

It used to be that if you wanted both an attractive website and one that was optimized for search engines, you had to find different places to do those services for you. This isn’t the case anymore. Here at Performance Driven Marketing, we offer both web design and SEO services. We keep both the look of your website and the optimization of it in mind for every aspect of it, from the design process itself to creating content. If you need SEO and web design services, we can help! Contact us at Performance Driven Marketing today to learn more.

You have started your website and are starting to receive traffic. Your content is tailored to your target audience and is what they are looking for. Your audience is interacting with your content, but you are not sure how to better your website or grow your customer base. One way to increase your sustainability and attract more users to your website is to implement mobile optimization.

What Is Mobile Optimization?

Mobile optimization is essentially making your website accessible and easy to use from a cell phone. Sometimes there can be issues going from computers to phones and so it is very beneficial to make sure that those problems are taken care of. The reason why mobile optimization is so important is because the whole world is on their phones these days. Or at least half the world. According to Statista, 50% of web traffic is from mobile devices. There are many benefits to mobile optimization.

Benefits of Mobile Optimization

Some of the benefits of mobile optimization are immediate and others are more long term. Following are some of the benefits that support why mobile optimization is important.

Customer Gratification

Because mobile optimization makes processes more efficient and effective, it makes individual customer’s experiences much better. Not only is mobile optimization supposed to make the screen smaller for a phone but it is supposed to make the ability to use the website significantly easier on a phone. Honestly, most customers will expect for your website to work well on their phone, so this aspect of mobile optimization is more about keeping your customer happy than exceeding their expectations. Essentially, having a good mobile experience is the bare minimum that your customer base will expect.

Better SEO Ranking

Another reason why mobile optimization is useful is that it can help with your search engine ranking. Having a website that can be accessed from several different types of devices is important to Google and other search engines. Having a mobile website with a quick load time and easy navigation will much improve your SEO ranking.

Better Geotargeting

Geotargeting is marketing to certain individuals based on their location. Geotargeting works using location data to help users find businesses near them and businesses find customers in their area. Having a mobile optimized website is crucial for geotargeting. If users cannot access your website from their phones, they will move onto the next website that could help them find what they are looking for in their area. In this way, having a well optimized website can also help increase users’ session times. This would also help out with your search engine ranking.

How To Implement Mobile Optimization

A lot of templates on different web providers have the ability to automatically readjust for mobile devices. However usually the template will do the bare minimum of optimizing your website by making the website small enough to fit on the phone. In order to ensure that your website gives your customers the best experience possible, there are several things you will need to implement.

Firstly, it is important to use a good web host and choose a theme that is easily manipulated. Make sure to work on the loading times for your website and change your ads so that they will work well on cell phones. Add more media including images and videos. These will make your customer’s experience easier because they are more likely to click on images. It can be hard to know where to start when it comes to optimizing your website for mobile devices. For efficiency and convenience, it may be useful to get professional help optimizing your website.

Need Help Optimizing Your Website?

Here at Performance Driven Marketing, we have experienced individuals who can not only build your website to your personal specifications but can exceed your expectations. We can create and manage your website and we can optimize your website for search engines and mobile devices. We have many services available to you to ensure your website fits your personal needs and is optimized to your customer’s wants. Contact us today to learn more!

Web design and graphic design tend to be confused for each other. They both have design in the name, right? They both involve creativity, they both require an understanding of design fundamentals, they both work on the computer. Aren’t they the same thing? Why would one choose web design versus graphic design?

The truth is that while web design and graphic design both fall under the general category of visual design, they’re actually quite different and have different purposes.

What Is Web Design?

Web design is the process of creating a website and designing how it looks. Web designers are responsible for finding the balance between appearance and function in a website. No one is going to stay on an ugly or confusing website, but they won’t stay on one that doesn’t have any content either.

Web designers organize content to be both visually appealing and optimized for search engines. They make sites look good, but they also make sure that they work on mobile devices as well as computers. Websites rely on code for creation and to run right, so web designers need to know coding so that the design they have for a website will actually come out right. Essentially, web design is as it sounds: designing a website.

What Is Graphic Design?

Graphic design is the creation of graphics. Graphic designers are the ones responsible for taking an idea or message and finding a way to convey it through graphics. Hence the name: graphic design. If you want an ad that sticks with someone, you’re going to need a good graphic designer.

Graphic designers present ideas through design with the use of typography, art, color, and more for a variety of items. These include: logos, prints, posters, layouts, catalogs, business cards, letterheads, brochures, and more. They’re also behind branding. Graphic designers need to have an understanding of visual art and layout and other design fundamentals, and use creative software like Photoshop to make their graphics.

How Are They Similar?

Because web design and graphic design are both subsets of visual design, they do have similarities. Both web and graphic designers learn the same design fundamentals: typography, color theory, layout, etc. They both require creativity, as design in and of itself is a creative process. As time goes on, design standards and expectations evolve, which means that something that looked good eight years ago can look terribly out of date now. As such, web and graphic designers need to stay on top of the latest trends.

What’s The Difference With Web Design Versus Graphic Design?

While web design and graphic design have similar roots, they’re by no means the same. They do different things and have different freedoms and restrictions. Because web design is online, it’s more interactive and on-going than graphic design tends to be. You can update a site, but you can’t change something already printed – only print a different version.

Web design is more technical and restricted in how typography is used, while graphic design is more artistic and has more freedom in how it uses fonts. Web design takes a lot of information and can spread it throughout a website. Graphic design can’t do that, because it adapts information to pamphlets and the like, meaning that there’s less there. They require different skill-sets and the nature of the jobs and their end products is not the same.

How Do They Work Together?

If you’re reading this and thinking that there must be a competition with web design versus graphic design, that isn’t so! Web design and graphic design can be confused for each other because the fields can work collaboratively. For companies with a foot in both traditional and digital media, they’ll want to hire both a web designer and a graphic designer.

A web designer will provide an aesthetically pleasing and functional website, and a graphic designer will provide distinctive branding and eye-catching graphics for products and marketing materials. Together, a web designer and a graphic designer can create a good-looking, professional image for a company.

Do You Need Help With Web And Graphic Design?

Here at Performance Driven Marketing, we offer both web design and graphic design, and can help you build a beautiful website and eye-catching branding. We also offer a number of other services, such as content writing, internet marketing, and more. If you have any questions, contact us at Performance Driven Marketing today!

Are you tired of seeing lackluster results? If you do not have consistency with your online marketing efforts, it won’t take long for your website to start dropping position in the search engines. Use our 16 tips to enhance your website, and start seeing the results you deserve!

Include value proposition
Clean, easy-to-use website navigation
Clear call to action
Factual, relevant information
Colors
Valuable sliders and motion
About us company page
Social media engagement
Internal linking
Email marketing sign up form
Effective messaging above the fold
Customer testimonials
Mobile friendly
Team page
Blogging
Effective back-end SEO

Let’s dive right into each topic to build credibility and start generating quality leads from your website.

Include Value Proposition

Your value proposition is the mission statement of your business. What do you do, and why do you do it? When a potential customer is viewing your website, they want to know what makes your company work effectively. Why should someone work with your company over others? You want to let people know exactly what to expect in a clean, precise manner. Take a look at our mission statement below:

Clean, Easy-to-use Website Navigation

We’ve all been to websites that are poorly designed and difficult to navigate. When you have an effective website, you can find exactly what you are looking for quickly. Everything with your website needs to make sense in the way it’s organized, to the way the menu structure works. Here’s a clear example of effective website navigation. You can clearly see all the services provided by HVAC Utah:

Clear Call to Action

Why do people visit your site? What is the action you’d like them to perform? You need to have call to action to help your users find out what they want.

PDM Pro Tip: Use verbs for your call to action text as it engages the reader to actually DO something.

Factual, Relevant Information

According to TechJury, 4.4 million blog posts were posted in March 2019! With so many blogs posted on the Internet daily, how in the world can you make sure your blog is seen? You want to fill up your website with factual, valuable information that does pertain to your reader. Let’s say you are in the roofing industry, ask yourself what you can offer to your customer that gives them value? Perhaps writing a blog about tips on preparing the roof for winter, or a blog with explainer videos about cleaning gutters. The more information you post that pertains to your client, the easier it will be for people to understand the value you provide.

Colors

What makes a website different from all the others? You need to have color! Now, when it comes to color, there is a balance you must meet in order to make the website functional. The call to action must always be different from the rest of the website to draw the attention of the reader.

Valuable Sliders and Motion

Motion on a website is one topic where many people disagree. Some experts hate motion, others live for it! What we recommend is really learning about your customers and their browsing habits. We will recommend carousels in many instances as it does allow your readers to see the most valuable information right away. Keep the sliders short and concise as some people do not scroll past the second slide. If your slider isn’t delivering value, scrap the slider!

About Us Company Page

Did you know the about us page is the third most-clicked on page on a website? Why? People want to know WHO they are working with. The about us page should include the mission statement, but also the company story. Why did the business begin, who started it, what year did it open? The more information you can provide on an about us page, the better!

Social Media Engagement

Like it or not, social media is here to stay, and it means A LOT to your online results. Facebook, Twitter, Instagram, Youtube, etc., each and every one provides search engine rankings to your website. You need to run an effective social media strategy if you are planning to target all of your readers. Social media allows you to have a personality with your customers, making it easier for people to trust your business.

Internal Linking

Help the search engines and readers navigate your website by using internal linking. Internal links help to keep people moving around your website. Link them to the keywords where you have cornerstone content, blogs, and additional information that pertains to the reader. Internal links should also include a contact form to help the reader get in touch with you immediately. We recommend at least 2-4 internal links per page, and at least 1-3 external links.

Email Marketing Sign-up Form

If someone likes your business and your product, they want to sign up for more information. You MUST have an effective email marketing sign-up form that delivers value. Make it clear what your reader is signing up for, and find a way to truly engage your readers.

Effective Messaging Above the Fold

In the past, everything was about “above the fold” as people did not scroll…now, this is no longer the case. People do indeed scroll, but the MAIN information you want to provide needs to be above the fold. Here’s the deal, people are scroller’s and you no longer need to stuff in all your products and services above the fold. The menu bar should describe the services you offer, making it easier for you to add in other valuable information for your website visitors. If you have good content, people will scroll on for more!

Customer Testimonials

The trust factor is EVERYTHING! Customer testimonials are critical to the success of your website. People need to know what other people think about your business, they want to know what others are saying, and they want to know if your business is trustworthy. Highlight a few testimonials on your website, but really encourage your customers to leave testimonials on your social media accounts, especially your Google Business page. Add in other testimonials on various pages on your website like this:

Mobile Friendly

Do you want to boost your online marketing, get a mobile friendly website! The search engine algorithms are always being updated and changing, and mobile friendly websites rank higher. We have all been to a website on our phones that is not mobile-friendly, and it’s not pretty! Your website is all about the customer experience; make it worth the effort for the customer!

Team Page

The team page is different from the about us page. People want to know WHO works for the company. In many cases, the team page is where people build connections with the company. Your staff gives your company personality and gives people the “human element” they are seeking. Start with the management team, and move on down until you have the majority of your “major employees” listed on the website with their biographies:

Blogging

Earlier we spoke about the fact that 4.4 million blogs were posted in March 2019, now let’s talk about the purpose of the blog. Google wants you to blog. Why? They are looking for new, relevant content in your industry. Here’s the deal, everyone is going to have similar content, so your goal is to pull on business experiences and share them. Talk about reasons why people need to change that air filter in the HVAC system IN YOUR AREA. In Utah, we see a lot of differences with the weather here, and the HVAC system needs are drastically different from those in California, Florida, and everywhere else. Blogs are critical. If you don’t want to write them, hire professional writers! Trained marketing writers know how to structure content for the search engines. These marketing writers also know how to write FOR your readers.

Effective Back End SEO

Alright now to our final topic, the back-end of your website. The website back-end can be confusing and challenging for a lot of people, and without some training, you might end up destroying your website and your online rankings. We recommend everyone take some time to learn about the back end of their websites and how they work. Contact our team for a free website consultation, and we can clearly show you how your website works. Then, we can provide you with a task list of items you want to start with in order to start seeing results:

Online marketing is challenging, but taking some time to clean up your site will make a difference. We all live in a busy world, so finding the time to start working on these 16 ways to enhance your website can be difficult. Contact Performance Driven Marketing today for a free website audit, and let our experts guide you through the best way to generate online results from your website!

website redesign More than half of all small businesses do not have a website. We have seen a number of small businesses pop up around Utah, only to see them fail within the first two years. One of the things that often set a small business apart from their neighbor is their website. You need a website as it is one of the first places people will go to learn about your company. If you do not care about growing your business or starting to make a mark in your industry, by all means, enjoy the no website land. However, with technology constantly pushing people to their devices, the time has never been more important than now to create an effective website. Here are five reasons why a website is absolutely critical to your business.

Reason # 1: It Provides a Face to Your Business

When you are talking to other business owners, they almost always tell you about their website. Your website is the foundation of all your marketing efforts. This is your salesman that is ready to sell 24/7. The website is indexed by the search engines and hundreds of other websites to provide you with an online presence. When people are searching for local businesses more than 88% of them will start with the search engines and reading reviews before considering your business. If you do not have an online presence, you are missing a large demographic.

Reason # 2: Customer Service

A website is the place to send people for more information. A good website will have a lot of content. Content is KING when it comes to Google, but it is also KING when it comes to providing effective customer service. When you take the time to create large FAQ pages and blogs, it helps to answer pressing customer questions.

Reason # 3: It is Cost-Effective

It doesn’t cost a fortune to create an appealing website. The cost of building a website is hardly anything when it comes to attracting a new client. In fact, experts estimate the cost of a website is 1/10^th that of all other marketing expenses combined to acquire new business.

Reason # 4: Branded Marketing Works

One of the other reasons why we prefer using a website is how it helps a business to integrate all aspects of marketing. You can have traditional marketing work with digital marketing, creating a smooth brand across the board. Customers will be able to find you online and can recognize your brand easily if you are in local trade shows and events.

Reason # 5: Remaining Relevant

If you want to stay competitive in today’s world, you need to get ready and create a website. Your competition already has one and you’d better be prepared to deal with a significant disadvantage if you do not have one.

At Performance Driven Marketing, we help businesses of all sizes to remain relevant and competitive in their industries. We have been able to create custom websites for a variety of niche markets. If you do not have a website, or you have an outdated website that needs a facelift, give us a call today 801.326.0582

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

Implementing geometric shapes and lines
Creative styling and fonts
Multi-tone gradient imagery
Mobile responsiveness
Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

With every Google update, excellent website content becomes more and more important. Though keywords and meta-data are still useful ways to boost your company’s SEO, a successful marketing campaign begins with near-perfect content.
Though this might seem like an easy task, creating the right content for your company can be difficult. Your content should target the population that will be most interested in your product or service, entice those same people, encourage sales, and appease Google. Doing all that in a single web page or blog is no small feat.

How to Make Bombin’ Web Content

Writing and creating good website content begins with truly understanding your target population. What do they want from you? What are they interested in? What catches their attention? Once you know that, you can start building from the ground up.
Though, as was said before, keywords are important to the success of your content, they need to be naturally embedded in an article, blog, or web page that’s going to get you conversions. An article that is just a catalyst for keywords isn’t going to impress anyone.
With blog content especially, you want to engage your customers with someone they really wonder about. For instance, “how do I realign my garage sensors” is a very real question that customers type or speak into Google, so writing about how to do exactly that is going to aid you in boosting traffic.

The Subtle Selling Points

Interesting your potential customers is nice, but, ultimately, you want them to purchase your products and services. Or, at the very least, tell their friends about your company. To do that, embed subtle selling points into your web content. For blogs, you can include a link to your inventory or mention that you, if you owned a garage door repair company, come out to fix garage doors regularly. Putting a phone number is always a plus.
If you aren’t really sure how to create your own website content, leave it to the professionals. Our graphic designer and content writer work hard to ensure that your website content will consistently drive your sales upward. Call us today at (801)-326-0582!

Though SEO (search engine optimization) is still a huge method of digital marketing, it is certainly not the only thing you should be aware of when you are creating a website. Google still decides which websites get seen and which fall to the bottom of the result lists, but you still have to get a conversion from a potential customer to make it all worth it.
How do you juggle these two, often opposing, aspects of digital marketing? We’re here to help you figure that out.

Great Content Never Hurts

There are some things on which Google/other search engines and providing an incredible user experience agree. One of those things is having great content. If you have excellently written copy, photos that are interesting and related to your product or service, and videos that engage your viewers, you’re more likely to get conversions and to get Google to put you at the top.
Well-written content, of course, includes expertly embedded keywords, even now that Google has gone through all its updates. That is the difficult part. How can you fit all those keywords in without the people who visit your website thinking it sounds ridiculous? It’s all about compromise.

Looking Toward the Future

Though it is important to react to the marketing strategies that are working right now, it is also important to look toward the future of marketing. As Google adapts its algorithms, it is going to make it more and more difficult to get by with just using keywords and phrases without a good user experience.
With that in mind, it will be best for you to design a website that provides both marketing strategies for the here and now and a great user experience, which will improve your sales and marketing success both now and in the future.
For more expert marketing tips, call Performance Driven Marketing at (801)-326-0582!

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