Websites | Performance Driven Marketing

Are you tired of seeing lackluster results? If you do not have consistency with your online marketing efforts, it won’t take long for your website to start dropping position in the search engines. Use our 16 tips to enhance your website, and start seeing the results you deserve!

Include value proposition
Clean, easy-to-use website navigation
Clear call to action
Factual, relevant information
Colors
Valuable sliders and motion
About us company page
Social media engagement
Internal linking
Email marketing sign up form
Effective messaging above the fold
Customer testimonials
Mobile friendly
Team page
Blogging
Effective back-end SEO

Let’s dive right into each topic to build credibility and start generating quality leads from your website.

Include Value Proposition

Your value proposition is the mission statement of your business. What do you do, and why do you do it? When a potential customer is viewing your website, they want to know what makes your company work effectively. Why should someone work with your company over others? You want to let people know exactly what to expect in a clean, precise manner. Take a look at our mission statement below:

Clean, Easy-to-use Website Navigation

We’ve all been to websites that are poorly designed and difficult to navigate. When you have an effective website, you can find exactly what you are looking for quickly. Everything with your website needs to make sense in the way it’s organized, to the way the menu structure works. Here’s a clear example of effective website navigation. You can clearly see all the services provided by HVAC Utah:

Clear Call to Action

Why do people visit your site? What is the action you’d like them to perform? You need to have call to action to help your users find out what they want.

PDM Pro Tip: Use verbs for your call to action text as it engages the reader to actually DO something.

Factual, Relevant Information

According to TechJury, 4.4 million blog posts were posted in March 2019! With so many blogs posted on the Internet daily, how in the world can you make sure your blog is seen? You want to fill up your website with factual, valuable information that does pertain to your reader. Let’s say you are in the roofing industry, ask yourself what you can offer to your customer that gives them value? Perhaps writing a blog about tips on preparing the roof for winter, or a blog with explainer videos about cleaning gutters. The more information you post that pertains to your client, the easier it will be for people to understand the value you provide.

Colors

What makes a website different from all the others? You need to have color! Now, when it comes to color, there is a balance you must meet in order to make the website functional. The call to action must always be different from the rest of the website to draw the attention of the reader.

Valuable Sliders and Motion

Motion on a website is one topic where many people disagree. Some experts hate motion, others live for it! What we recommend is really learning about your customers and their browsing habits. We will recommend carousels in many instances as it does allow your readers to see the most valuable information right away. Keep the sliders short and concise as some people do not scroll past the second slide. If your slider isn’t delivering value, scrap the slider!

About Us Company Page

Did you know the about us page is the third most-clicked on page on a website? Why? People want to know WHO they are working with. The about us page should include the mission statement, but also the company story. Why did the business begin, who started it, what year did it open? The more information you can provide on an about us page, the better!

Social Media Engagement

Like it or not, social media is here to stay, and it means A LOT to your online results. Facebook, Twitter, Instagram, Youtube, etc., each and every one provides search engine rankings to your website. You need to run an effective social media strategy if you are planning to target all of your readers. Social media allows you to have a personality with your customers, making it easier for people to trust your business.

Internal Linking

Help the search engines and readers navigate your website by using internal linking. Internal links help to keep people moving around your website. Link them to the keywords where you have cornerstone content, blogs, and additional information that pertains to the reader. Internal links should also include a contact form to help the reader get in touch with you immediately. We recommend at least 2-4 internal links per page, and at least 1-3 external links.

Email Marketing Sign-up Form

If someone likes your business and your product, they want to sign up for more information. You MUST have an effective email marketing sign-up form that delivers value. Make it clear what your reader is signing up for, and find a way to truly engage your readers.

Effective Messaging Above the Fold

In the past, everything was about “above the fold” as people did not scroll…now, this is no longer the case. People do indeed scroll, but the MAIN information you want to provide needs to be above the fold. Here’s the deal, people are scroller’s and you no longer need to stuff in all your products and services above the fold. The menu bar should describe the services you offer, making it easier for you to add in other valuable information for your website visitors. If you have good content, people will scroll on for more!

Customer Testimonials

The trust factor is EVERYTHING! Customer testimonials are critical to the success of your website. People need to know what other people think about your business, they want to know what others are saying, and they want to know if your business is trustworthy. Highlight a few testimonials on your website, but really encourage your customers to leave testimonials on your social media accounts, especially your Google Business page. Add in other testimonials on various pages on your website like this:

Mobile Friendly

Do you want to boost your online marketing, get a mobile friendly website! The search engine algorithms are always being updated and changing, and mobile friendly websites rank higher. We have all been to a website on our phones that is not mobile-friendly, and it’s not pretty! Your website is all about the customer experience; make it worth the effort for the customer!

Team Page

The team page is different from the about us page. People want to know WHO works for the company. In many cases, the team page is where people build connections with the company. Your staff gives your company personality and gives people the “human element” they are seeking. Start with the management team, and move on down until you have the majority of your “major employees” listed on the website with their biographies:

Blogging

Earlier we spoke about the fact that 4.4 million blogs were posted in March 2019, now let’s talk about the purpose of the blog. Google wants you to blog. Why? They are looking for new, relevant content in your industry. Here’s the deal, everyone is going to have similar content, so your goal is to pull on business experiences and share them. Talk about reasons why people need to change that air filter in the HVAC system IN YOUR AREA. In Utah, we see a lot of differences with the weather here, and the HVAC system needs are drastically different from those in California, Florida, and everywhere else. Blogs are critical. If you don’t want to write them, hire professional writers! Trained marketing writers know how to structure content for the search engines. These marketing writers also know how to write FOR your readers.

Effective Back End SEO

Alright now to our final topic, the back-end of your website. The website back-end can be confusing and challenging for a lot of people, and without some training, you might end up destroying your website and your online rankings. We recommend everyone take some time to learn about the back end of their websites and how they work. Contact our team for a free website consultation, and we can clearly show you how your website works. Then, we can provide you with a task list of items you want to start with in order to start seeing results:

Online marketing is challenging, but taking some time to clean up your site will make a difference. We all live in a busy world, so finding the time to start working on these 16 ways to enhance your website can be difficult. Contact Performance Driven Marketing today for a free website audit, and let our experts guide you through the best way to generate online results from your website!

website redesign More than half of all small businesses do not have a website. We have seen a number of small businesses pop up around Utah, only to see them fail within the first two years. One of the things that often set a small business apart from their neighbor is their website. You need a website as it is one of the first places people will go to learn about your company. If you do not care about growing your business or starting to make a mark in your industry, by all means, enjoy the no website land. However, with technology constantly pushing people to their devices, the time has never been more important than now to create an effective website. Here are five reasons why a website is absolutely critical to your business.

Reason # 1: It Provides a Face to Your Business

When you are talking to other business owners, they almost always tell you about their website. Your website is the foundation of all your marketing efforts. This is your salesman that is ready to sell 24/7. The website is indexed by the search engines and hundreds of other websites to provide you with an online presence. When people are searching for local businesses more than 88% of them will start with the search engines and reading reviews before considering your business. If you do not have an online presence, you are missing a large demographic.

Reason # 2: Customer Service

A website is the place to send people for more information. A good website will have a lot of content. Content is KING when it comes to Google, but it is also KING when it comes to providing effective customer service. When you take the time to create large FAQ pages and blogs, it helps to answer pressing customer questions.

Reason # 3: It is Cost-Effective

It doesn’t cost a fortune to create an appealing website. The cost of building a website is hardly anything when it comes to attracting a new client. In fact, experts estimate the cost of a website is 1/10^th that of all other marketing expenses combined to acquire new business.

Reason # 4: Branded Marketing Works

One of the other reasons why we prefer using a website is how it helps a business to integrate all aspects of marketing. You can have traditional marketing work with digital marketing, creating a smooth brand across the board. Customers will be able to find you online and can recognize your brand easily if you are in local trade shows and events.

Reason # 5: Remaining Relevant

If you want to stay competitive in today’s world, you need to get ready and create a website. Your competition already has one and you’d better be prepared to deal with a significant disadvantage if you do not have one.

At Performance Driven Marketing, we help businesses of all sizes to remain relevant and competitive in their industries. We have been able to create custom websites for a variety of niche markets. If you do not have a website, or you have an outdated website that needs a facelift, give us a call today 801.326.0582

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

Implementing geometric shapes and lines
Creative styling and fonts
Multi-tone gradient imagery
Mobile responsiveness
Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

With every Google update, excellent website content becomes more and more important. Though keywords and meta-data are still useful ways to boost your company’s SEO, a successful marketing campaign begins with near-perfect content.
Though this might seem like an easy task, creating the right content for your company can be difficult. Your content should target the population that will be most interested in your product or service, entice those same people, encourage sales, and appease Google. Doing all that in a single web page or blog is no small feat.

How to Make Bombin’ Web Content

Writing and creating good website content begins with truly understanding your target population. What do they want from you? What are they interested in? What catches their attention? Once you know that, you can start building from the ground up.
Though, as was said before, keywords are important to the success of your content, they need to be naturally embedded in an article, blog, or web page that’s going to get you conversions. An article that is just a catalyst for keywords isn’t going to impress anyone.
With blog content especially, you want to engage your customers with someone they really wonder about. For instance, “how do I realign my garage sensors” is a very real question that customers type or speak into Google, so writing about how to do exactly that is going to aid you in boosting traffic.

The Subtle Selling Points

Interesting your potential customers is nice, but, ultimately, you want them to purchase your products and services. Or, at the very least, tell their friends about your company. To do that, embed subtle selling points into your web content. For blogs, you can include a link to your inventory or mention that you, if you owned a garage door repair company, come out to fix garage doors regularly. Putting a phone number is always a plus.
If you aren’t really sure how to create your own website content, leave it to the professionals. Our graphic designer and content writer work hard to ensure that your website content will consistently drive your sales upward. Call us today at (801)-326-0582!

Though SEO (search engine optimization) is still a huge method of digital marketing, it is certainly not the only thing you should be aware of when you are creating a website. Google still decides which websites get seen and which fall to the bottom of the result lists, but you still have to get a conversion from a potential customer to make it all worth it.
How do you juggle these two, often opposing, aspects of digital marketing? We’re here to help you figure that out.

Great Content Never Hurts

There are some things on which Google/other search engines and providing an incredible user experience agree. One of those things is having great content. If you have excellently written copy, photos that are interesting and related to your product or service, and videos that engage your viewers, you’re more likely to get conversions and to get Google to put you at the top.
Well-written content, of course, includes expertly embedded keywords, even now that Google has gone through all its updates. That is the difficult part. How can you fit all those keywords in without the people who visit your website thinking it sounds ridiculous? It’s all about compromise.

Looking Toward the Future

Though it is important to react to the marketing strategies that are working right now, it is also important to look toward the future of marketing. As Google adapts its algorithms, it is going to make it more and more difficult to get by with just using keywords and phrases without a good user experience.
With that in mind, it will be best for you to design a website that provides both marketing strategies for the here and now and a great user experience, which will improve your sales and marketing success both now and in the future.
For more expert marketing tips, call Performance Driven Marketing at (801)-326-0582!

In the realm of internet marketing, domain names make a huge impact. With them, you can immediately jumpstart your ability to be found online. When you choose a domain name that includes searchable terms in it, you’ll be way ahead of the game before you begin SEO (search engine optimization) in your website content.
Choosing a domain, however, is tricky because you have to balance cost and effectiveness. Companies that deal in domain names are smart enough to know which domain names are extremely useful and which ones aren’t and prices them accordingly.

What You Need to Know about gTLDs

A gTLD (generic top-level domain) is the ending of your URL. For instance, “.com” and “.net” are some of the most common gTLDs. When choosing a domain name, at least as of now, picking a “.com” gTLD is best. It’s easy to remember and typically ranks better. However, “.net” doesn’t rank too far below “.com”, though customers will occasionally type in the wrong one.
New gTLDs have been released, however, and will be more industry specific. For instance, now you can get domain names with gTLDs such as “.dining” or “.dentist”, based on what your website and your company is focused on. These gTLDs are new, and it’s too early to see how they will affect marketing, but it’s definitely something to keep in the back of your mind.

Choosing the Right Keywords

Before you choose a domain name, you need to figure out which keywords you’re going to focus on for your website. Then, if you can’t have your business name alone as a domain name, attempt to use a combination of your keywords as the domain name. This will help you get found on Google and other search engines.
Choosing a domain name can be difficult, so, if you’re looking for advice from experts with internet marketing, call Performance Driven Marketing today at (801)-326-0582!

At Performance Driven Marketing, a lot of people ask us, “How do you build a great website?” The answer begins with building a strong website core that will allow you to build onto it as your business grows. Without a strong core for your website, everything you build onto it will really just be for nothing.
Your website needs to start with a few essential ingredients. These include having an amazing domain name, hosting your website on a great server, and using a content management system that works for your company.

Domain Names

When choosing a domain name, first set a budget for yourself. Though you can get domain names for $10 sometimes, getting one that will bring you the customers you want is going to cost you a pretty penny. Skimping on this step will make it difficult for you to optimize your website later, though you can potentially get around it.
Search for domain names that are related to your company or are related to the keywords you plan to implement for your website. Think about potential combinations for a few days before choosing one.

Hosting Your Website

If you plan to expand your business and want to get a lot of traffic on your website, you won’t want anything short of a premium hosting service. If the hosting service lives up to what it says it offers, it will provide your website with fast loading times, high security, and more essential features.
Again, during this step, planning a budget is important. Choosing the cheapest option isn’t necessarily a good idea in this situation.

Content Management Systems

Before you start building your website, you need to decide which content management system would be best for your company. Ask yourself questions such as: Do I want e-commerce applications on my website? Will I be uploading regular blogs?
One of the most popular content management systems right now is WordPress. It is user friendly and has a multitude of add-ons that you can use to optimize your website. Another popular one is Magento, which is great for e-commerce but is subpar on the actual content management part. Magento isn’t typically intuitive, either.
If you’re overwhelmed by the possibilities surrounding the construction of your website, leave it to the pros! We’ve got the know how and the skills to create a website you can be proud of. Call Performance Driven Marketing today at (801) 326-0582!

If you own a business, you likely think that simply having a website is enough. You’re thinking that having the website live is enough to bring in more customers and satisfy the base requirements for search engine optimization and lead generation. However, if your website isn’t designed with your customers in mind, your website might not be doing as much as you think it is.
Your potential customers have a short attention span. They will only stick with your website while they’re searching for services for a few seconds before they determine whether or not it will be useful to them. Within that short amount of time, you need to catch their attention and give them exactly what they’re looking for. That can be accomplished with easy website navigation.
Why Is Navigation the Key to Gaining Customer Leads?
When customers come to your website, they will typically only look at your first page for 10 seconds unless you interest them and catch their attention. The more time your potential customers spend on your website, the more likely they are to call you up and ask about your product or service.
That’s why easy navigation is important. You can direct customers to additional pages on your website and encourage them to spend more time there.
How to Implement Easy Navigation on Your Company’s Website
Easy navigation can be implemented with creative and efficient design. When you work with a website designer, they can help you come up with an efficient and intuitive website map that will provide the basis for your website design.
From there, every page should be easily accessible from your home page, either with interesting and well-made links or with drop-down menus. When you’re working with a qualified designer, they will be able to educate you on how to make your website efficient and will be able to work with the website code to implement those changes and/or additions.
If you want a website designer to improve your website’s navigation, call Performance Driven Marketing at (801)-326-0582!

Learn to Avoid Website Loading Lags

Attention spans these days are shorter than ever. That means that, if you want your target population to check out your website and consider purchasing your services or products, you need to provide them with fast connection times. If they have to wait for your website to load, it is likely that they will grow frustrated with your website and instead go check out one of your competitors.
Though your customers’ average internet connection speed definitely plays a role in how fast your website loads, there is a lot that you or your internet marketing company can do to speed up your website’s loading times.

Tracking Your Website’s Loading Time

There are several apps and programs you can use to track your website’s loading time. Because website speed definitely plays a large part in your ranking on Google and other search engines, having an idea of what your website’s speed score is can be very informative.

The Reason for Slow Loading Times

When your website seems to be having a difficult time loading, it is likely because the server that is holding your website is dealing with more than it can handle. You can solve this problem by upgrading to larger server space or moving your website to a cloud server.
However, upgrading the server you are using might be treating a symptom rather than fixing the problem and can end up costing you more than you should be paying. There are plenty of ways to decrease loading times with little to no costs. For instance, you could change small things about the graphics on your website.

Extravagance vs. Efficiency

While having images and other intricate graphics can add to the value of your website, all that work does little good if your website loading time is slowed because there are too many graphics or if the resolution is too high. One way you can decrease load times without sacrificing content is by making sure that the images are compressed before they are added to your website.
In addition, you can decrease some of the work the server has to do. For example, by resizing the pictures and graphics you are using before you put them on the website, you can avoid some server lag.

Performance Driven Marketing and Website Loading Speeds

When we design a website, our web developers know the best ways to reduce or eliminate loading lag while still including effective graphics and other content. To speed up your website, call Performance Driven Marketing today at (801)-326-0582!

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16 Ways to Enhance Your Website